I have a plan so

cunning, you could

put a tail on it and

call it a fox.

16th May 2012BBC Worldwide Presentation to

YouTubeComedy YouTube Channel proposition

ClassicTopicalLiveOriginatedCurated

 

Simon DankerCommercial Director

BBC Worldwide

You will be watching…

Stuart SnaithDirector of Comedy

BBC Worldwide

Will SaundersExecutive Producer

BBC Comedy

Lisa RousseauHead of UK, Ireland &

Pan European TelevisionBBC

Why are we agreat partner

for you?

We’ve got talent

We’ve got partnerships

We’ve got the world’s biggest archive

1.6m subscribers

We’ve got a digitalpresence

23m likes

58 million uniques

114 million uniques

Stuart Snaith Director of Comedy at BBC WorldwideHandling all content investment across all formats from TV to DVD to digital.

Publishing Director: Magazines, books, exhibitions, DVD and digital. Managing Director 2entertain - BBC JV video business),

Digital InnovatorLaunched Top Gear online in 1994, e-Bay, store in 2006, 1st UK aggregator for iTunes in 2009, launched YouTube comedy channel in 2011.

Will Saunders. Executive Producer BBC Comedy (inc. bbc.co.uk/comedy)

Producer : Flight of the Conchords, Tim Minchin, Lee Mack, Graham Norton, Alan Carr

Writer and producer: BAFTA, UK Comedy Award, Sony Award and Prix Italia winning TV shows, radio shows and websites.

We’ve got experience

We get

Over 18m views on

Over 18m views on

Our VisionThe very best of British comedy commissioned, curated and delivered to you by BBC Worldwide. Uniquely positioned to access the relationships and subscribers from our other successful channels.

Our Vision

A distinctive channel in its own right and a platform for all our partners.

An important part of the future of comedy at the BBC .

Sourcing the best British Comedy

Archive

Partners

You Tube

BBC WW

Attracting the funniest new YouTube talent.

Widest network of indie partners and talent

Exceptional pool of writers and talent.

The most famous archive in the world.

Archive

Partners

You Tube

BBC WW

Creating themed shows for each

The face of our channel

115,000 Subscribers

115,000 Subscribers

Our answer to ---------->

Why Chris?

Young and new………..Irreverent……Funny……Loves the BBC

Why Chris?

young and new

funny

web savvy

Loves the BBC

YouTubefavourites+

Take one hot topic from the web

ChrisKendall

intro

Fill with classic

Scenes from the archive

=

Chris KendallIntro

Interviewwith Stephen

Merchant=

Stephen picksfrom ourarchive

+ +

Chris KendallIntro =+ +

Interviewwith Stephen

Merchant

Stephen picksfrom ourarchive

Birth of Harper Beckham

Up to the Minute

Steve Jobs Vs Beatles

Ricky Gervais offends everyone at the Oscars

Sharp

Kate & Wills Engagement

Viral

Talking point

New format for live comedy on

New Format

Social Media

Comedians love it!

Mr Khan

Mr Khan

AdilRay

Chris Kendall

Cardinal Burns

The best UK YouTube

Comedy Talent

Chris Kendall

+ =

Stuart Ashens Beardy Man

Cyriak David Firth Harry Partridge

Jazzie The Midnight Beast Misery Bear

As seen on

Exclusively on our Channel

Classic

Topical

Live

Originated

Curated

=====

A Month on our channel

21 mins

15mins

15 mins

60 mins

21 mins

=+ + + +

132mins

TOTAL FOLLOWERS: 24,595,653

Social magnets

Social magnetsThis is funny. RT @bbccomedy A Brief History of Emoticons: http://bbc.in/emot3 @RealDMitchell

The Only Way is Wessex. Laura and Hardy, as it were: http://t.co/j3Z1x1fu @stephenfry

Horse iPad http://youtu.be/Aem4uhvOOOY @RufusHound

Making the production process social

Crowdtesting

Crowd sourcing

Offlinereward

Creating a

Comedycommuni

ty

Crowd sourcing

Marketing 5 ShowsShows designed to bring in the widest comedy audience.

For purveyors

of fine comedy

reaching out to a broader

community

For Live Comedy

enthusiasts

For those who want to know

first.

For the YT core

consumer

M/F 55/45Age 25-44

M/F 65/35Age 13-34

M/F 70/30Age 18-34

M/F 70/30Age 13-34

M/F 65/35Age 13-24

1.6m subscribers

Using our digital footprint

23m likes

58 million uniques

114 million uniques

Making it happen

Experienced

Dedicated Channel Management Team

Managing archive. Optimizing viewer engagement. Tactical strategies. Engaging with the community.

Dedicated Social Media Team

Driving traffic via BBCW global digital footprint.Using talent relationships.Social media for any new talent.Creating Apps to partner content.

To create compelling original content that cuts through is expensive.

The ambition of this proposition exceeds the brief.

This platform is important to us for the future of identifying and working with new talent.

We know we will need to contribute.

This is not short term profit generator, but a crucial long term partnership.

Budget

ContentBudget Cost Per Min

YouTube Host £75,000

Archive Curation£125,000 £496Urgent content £280,000

£1,555UK Original£300,000 £1,667Live Show£336,000 £465Peeping Tom £50,000 £198

Editorial & Management £75,000

Channel Management & Social Media Teams £100,000

 

Budget Forecast £1,341,000 £846

Budget

The serious bitBBC worldwideConduit and promoter of all strands of British comedy.Experienced in online comedy.Committed to innovation.Ambitious in developing and growing the genre.Unique relationships indie and talent partners.

BritcomAn owner of the best British comedy.Delivering content from four sources: BBC archive, BBC Worldwide, partners, Youtubers.Structured under five sub-brands: Replay, Urgent Comedy, @cufflive, Brit Originals, Peeping TomRun by dedicated management teams.

BBC Worldwide, Britcom and YoutubeAn unparalleled partnership providing the best comedy anywhere ever.

 Stuart SnaithDirector of ComedyBBC WorldwideM: 07718893486

Simon DankerHead of UK, Ireland and Pan European Television SalesM: 07787 575 094

Contact details

Lisa RousseauHead of UK, Ireland and Pan European Television SalesM: 07787 575 094

Will SaundersExecutive ProducerBBC ComedyM: 07968-983863

Media Centre201 Wood Lane

LondonW12 7TQ