Britax gamification proposal
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Transcript of Britax gamification proposal
OBJECTIVE
Real people as
influencers: potential
consumers want to hear from
their friends and other
consumers about your brand,
not your brand itself.
WHY MUMS?
• 95% are internet users, 76% are on social networks and spend more time
on it per day than magazines, TV or radio.
• Spend an average of 6.1 hours daily on their smartphones, it helps them
indulge in small pleasures like gaming.
• Mothers spend 26% of their mobile media time on playing games
• Facebook is the social platform where they spend the most time and
often where they go to share or consume information about brands and
products.
http://mashable.com/http://www.bigspaceship.com/https://ondeviceresearch.com
WHEN DO MUMS PLAY GAMES?
• When bored
• While watching TV
• While their children nap
• To relax when stressedhttp://venturebeat.com/
HOW TO ENGAGE WITH MUMS?
• Make their hectic lives easier through an activity that still allows them to
multitask
• Focus on the quick wins: small but significant improvements
• Design experiences built for co-viewing (mums-kids)
• Create an experience for multiple screens (multitasking)
http://mashable.com/http://www.bigspaceship.com/https://ondeviceresearch.com
THE GAME!
1. Make a profile using social media channels
2. Create your own pushchair (configurator)
3. RACE!
4. Share your score through social media
5. Challenge other mums and earn more points
THE APP FlOW!App’s loading Page Sign in using social channels User can create a profile Choose & configure the pushchair
THE APP FlOW!Mums can race Can invite other friends
Two players can race
togetherLeaderboard to show
top players
Points redeemed through
website
THE INCENTIVES!
1. Any Britax product: pushchair, car seat, bike seat, carrycot
2. Baby bag and one accessory
3. One item from the accessory section of the website
*All the competitors can redeem the points earned
by shopping on the website
CHARACTERISTICS
Duration: 1 month
Levels: 10Game Cycle: 2 (Once completing the entire race, the users can
play the entire cycle once more)
• Feature to locate other player mums in the
vicinity by giving a push-up notification
• Unexpected rewards: bonus points for mums at
the bottom of the leaderboard to get ahead
• Time dependent rewards: mums that come back
every day will earn extra points.
BENEFITS
• Meaningful audience insights through the configurator
• Data gathering: social media profiles or e-mail accounts
• Points redemption= online sales opportunities
• Brand awareness