BRITANNIA CHANDNI SHARMA

PGDM 12-14

IILM ACADEMY OF HIGHER LEARNINGJAIPUR

BRITANNIA

In 1892 , a biscuit company was started in nondescript house in Calcutta (now Kolkata) with an initial investment of Rs. 295.

By 1910, with the advent of electricity, Britannia mechanized its operations, and in 1921, it became the first company east of the Suez Canal to use imported gas ovens.

In 1975, this Company took over the distribution of biscuits from Parry's who till now distributed Britannia biscuits in India.

In 1997, the company unveiled its new corporate identity - "Eat Healthy, Think Better" - and made its first foray into the dairy products market.

In 1999, the "Britannia Khao, World Cup Jao" promotion further fortified the affinity consumers had with 'Brand Britannia'.

Vision and mission statement-:

A Vision is defined as 'An Image of the future we seek to create'. Vision Statements therefore contain details of the company's future ( the future plans with aims and objectives ).Britannia's vision for the future through its new mission statement Every third Indian should be a Britannia consumer by the year 2003. They want to be among the three fastest-growing FMCG companies in the country and to grow profitably.” To dominate the food and beverage market in India with a distinctive range of “Tasty Yet Healthy” Britannia brands by making every Indian a Britannia consumer.”We want to be part of our consumer – at home, out of home ,a natural part of his life”.

GoalTo provide consumers the highest standards of food

safety and ensure hygiene in new diversified food category.

BOARD OF DIRECTORSNusli N Wadia

Chairman / Chair PersonKeki Dadiseth

DirectorA K Hirjee

DirectorS S Kelkar

DirectorNasser Munjee

DirectorJeh N Wadia

Director

Vinita BaliManaging Director

Avijit DebDirector

Nimesh N KampaniDirector

Vijay L KelkarDirectorAjai PuriDirector

Ness N WadiaDirector

PRODUCTS-:1. Oats Cookies

2. Ragi Cookies

3. Veg Cakes

4. Nutrichoice Health Starter Kit

5.Nutrichoice 5 grain

6. Tiger Banana

7. NutriChoice SugarOut

8. NutriChoice Digestive Biscuit

9. Treat Fruit Rollz

10. New Britannia Milk Bikis

competitors

Name of the companyCountry of Incorporation

International Bakery Products Limited India

J B Mangharam Foods Private Limited India

Sunrise Biscuit Company Private Limited India

Britannia Lanka Private Limited Sri Lanka

Britannia and Associates (Dubai) Private Co. Limited

Dubai, UAE

Britannia and Associates (Mauritius) Private Limited

Mauritius

Klassik Foods Private Limited India

Al Sallan Food Industries Company SAOC Oman

Britannia Dairy Private Limited India

SUBSIDIARIES

Job opportunities in Britannia industry-

Eligibility: People with 2 or more years of experience 

The functions that one can join (based on actual vacancies) are:  Sales & Marketing Research & Development Quality Assurance Exports Technical & Operations Finance & IT Human Resources

THANk you