Britannia PPT Final

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Transcript of Britannia PPT Final

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Britannia - Overview Established in 1892 Headquartered in Kolkata Product variants – Bakery, Confectionery

& Diary Public issue in 1978 Crossed 100 cr. Revenue in 1983 Identity – “Eat healthy, Think better” 38% market share

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Product Line

Biscuits • Glucose • Cream• Nutri

Choice• Marie• Good day• 50-50• Milk

Biscuits

Dairy• Cheese• Curd• Yog-hurt• Tiger Zor Cakes Bread

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BCG matrix

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Competitors

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VS Category Britannia Parle Leader

Glucose Tiger Parle -G Parle-G

Marie Marie Gold Parle Marie Marie Gold

Salty snacks 50-50 Krack Jack Krack Jack

Choco chips Good day Hide n seek Good day

Milk Milk bikis Milk sakhti Milk bikis

Bourbon Bourbon Hide n Seek Bourbon

Nice Nice ------ Britannia Nice

Multi grain Nutri choice ----- Nutri choice

Cream Cream Treat Kreams Cream treats

Cookie Good day 20-20 Good day

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Strength

Widely accepted in all

generations

Easily available in various forms

Provide good instant remedy for

hunger in the form of readymade

food

Preserves the non-seasonal food

and makes it available all

throughout the year

Weakness

Increases the cost of food

product

Industry and technology requires

high investment

Regular usage of processed food

can cause alteration in health

Unable to utilize all the

resources efficiently

Opportunities

Increase economy of India

Increasing competition from foreign

companies

Improving living standard

Provide goods to nation at cheaper

rate

Inflow of foreign reserve and funds

for the govt.(taxes)

Threats

Many companies are result oriented

Storage of raw materials

Sometimes provide poor quality of

product for more profit

Lack of technology

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STP AnalysisSEGMENTATION Age Group: Different products for different age groups Niche Snacking segment: For those individuals who are on

the go, the company introduced small packs Occasions: Britannia’s Shubh Kaamnayein is for special

occasions like festivals. TARGETING Full Market Coverage: Britannia follows full market coverage

pattern of target market selection It has differentiated marketing segment pattern i.e. it

operates in several market segments and design different products for each

POSITIONING With Eat Healthy, Think Better. Britannia positions itself as a

healthy and nutritious alternative

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Research & Development Every year 9.5 crores (approx) spent on R&D Continuous research in the area of nutrition,

analytical techniques, ingredients, packaging materials, process technology and food safety

Special team initiated for delivering specially formulated and fortified products

Packaging upgradation for differentiation and serving different consumption occasions and target groups

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Supply chain

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Corporate social responsibility Underwent branding of sorts and adopted the corporate

mantra 'Eat Healthy, Think Better‘ First company to reduce sodium and sugar levels Energy-snacks specially created for people with

diabetes Support several NGOs by supplying specially formulated

Iron Fortified Biscuits Increase awareness of childhood malnutrition and

formulates products to cater to this Engaged with GAIN (Global Alliance for Improved

Nutrition), UNWFP (United Nations World Food Program), The Navjyoti project was launched to fight iron

malnutrition through the supplementation of biscuits with iron

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Financials

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Financials

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Financials

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Financials

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Financials

2006-07 2007-08 2008-09 2009-10 2010-110

10

20

30

40

50

60

70

38

26

6159

62

Dividend payout ratio

2006-07 2007-08 2008-09 2009-10 2010-1154

56

58

60

62

64

66

68

65

59

62

64

66

Material cost component

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Financials

2006-07 2007-08 2008-09 2009-10 2010-110

5

10

15

20

25

30

35

26.98

24.67 25.29

29.99

19.32

Return on long term funds

2006-07 2007-08 2008-09 2009-10 2010-110

2

4

6

8

10

12

14

16

13.64

15.0614.54

9.98 10.31

Inventory turnover ratio

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Human capital Focused on people and their

competencies for delivering superior performance through development programs

Food Safety Programs, TQM, Kaizen initiatives

“Gyanodaya” which is a development program in partnership with XLRI

PeoplePlus programme

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Way forward Operational efficiency Expansion in milk segment distribution Bring niche products in bread segment Launch of Wafers Entering Chocalate segment

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Presentation By ---Ambarish Deshpande Amol Hiremath Avijit Chatterjee Chirag Kotak Mehul Gala

Milan Trivedi Nirmitee Susvirkar Savita Sakalani

Sushma Prasad