Britannia
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BRITANNIA INDUSTRIES
description
Detailed study on britannia.
Transcript of Britannia
BRITANNIA INDUSTRIES
About the Company
Established in 1892, with an investment of Rs.295.
Initially, biscuits were manufactured & operated under the name of "V.S. Brothers.”
Biscuits were in big demand during World War II, which gave a boost to the company’s sales.
The company name finally was changed to the current "Britannia Industries Limited" in 1979.
Britannia is one of India's 100 Most Trusted brands listed in The Brand Trust Report.
Products
The 'Biscuit King’
Kerala businessman Rajan Pillai secured control of the group in the late 1980s, becoming known in India as the 'Biscuit King’. In 1993, the Wadia Group acquired a stake in Associated Biscuits International (ABIL), and became an equal partner with Groupe Danone in Britannia Industries Limited.
The Economic Times referred to as one of [India's] most dramatic corporate sagas, Pillai ceded control to Wadia and Danone after a bitter boardroom struggle, then fled his Singapore base to India in 1995 after accusations of defrauding Britannia, and died the same year in Tihar Jail.
Business
Dairy products: Dairy products contribute close to 10 per cent to Britannia's revenue. Its main competitors areNestle India, the National Dairy Development Board and Amul.
Biscuits: The company's factories have an annual capacity of 433,000 tonnes. The brand names of biscuits include VitaMarieGold, Tiger, Nutrichoice Junior,Good day, 50 50, Treat, Pure Magic, Milk Bikis, Good Morning, Bourbon, Thin Arrowroot, Nice, Little Hearts and many more.
More about the company
Currently trading at Rs. 1962.70
Growth rate of 12%
Profit from Operations increased 69.6%, from Rs. 314.45 crores to Rs. 533.24 crores.
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