Britain from Above: Angharad Williams (BfA/RCAHMW)
Transcript of Britain from Above: Angharad Williams (BfA/RCAHMW)
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www.britainfromabove.org.uk/cy
Prydain Oddi FryBritain from Above
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The Aerofilms collection
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Key aims of the project
• A preservation programme to conserve, digitise and catalogue 95,000 negatives from the earliest part of the collection – 1919 - 1953
• Free online access to digital images via a dedicated website
• Virtual volunteering and outreach activities focused around the historic images
• A programme of exhibitions to celebrate the project and promote the collection
• A publication telling the Aerofilms story to tie in with the exhibitions programme
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• Evaluation Strategy and Implementation Plan developed
• Evaluation activities carried out during the project
• Information gathering and analysis
• Project Evaluation Report
Measuring success
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Britain from Above website
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Britain from Above website - groups
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Britain from Above website - adding content
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Traffic to the site has exceeded expectations‘It’s been widely more successful than I thought it would be … in terms ofhow many people are looking on the website, you know it is phenomenal
and not something I would have anticipated’ [Stakeholder]
Traffic to the website
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A steadily growing, committed user-base
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The Activity Plan set out the work to be delivered by the three partners during the project:
– Virtual volunteering– Community group projects– Educational resources and careers events – Events and conferences– Talks and presentations– Publication – Exhibitions and related activities
Britain from Above Activities
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Virtual-Volunteers
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Locating unidentified images
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Virtual-Volunteers
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Super-Users From ‘online community’ to ‘community online’ (Kozinet 2010)
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Promoting digital inclusion - Piloting the Internet
iTea and Biscuits
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Engaging older users - improving web-confidence
Website user:‘A lot of gents my age were all a bit late to the computer age … so [the BfA site] came at the right time with my computer knowledge and using Google and all this business. Everything came together quite well.’
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Piloting the Internet - engaging older users
The website successfully captured older users - website use by over 65s increased significantly over time
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The website was accessible to older users but…..
• Heavily male dominated
user base
• Less ethnically diverse than
nationally
A diverse audience in some respects,
not in others
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Geographically diverse audience with a growing number from overseas
A diverse audience in some respects,
not in others
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Online motivational activities
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• Feeding traffic to
the site
• Realistic resourcing
required to support
use of social media
Successful use of Twitter
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Community Projects
The Lighthouse, Glasgow
Trimsaran, nr Llanelli
RHS Tatton Garden Show
Artlink, West Yorkshire
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Careers Day
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Exhibition programme
Cardiff Airport
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Exhibition-related activities: core to engaging family audiences
~4,500under16s
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Diversifying the audience through exhibitions
1 in 10 BME visitors - 5 times the proportionrecorded in web audience
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A hub for knowledge sharing and developing interests
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Broadening the audience through ‘user-modes’
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Broadening the audience through ‘user-modes’
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• 10 Year Maintenance and Management Plan sets out the partners commitment to the– Original archive material and the digital
surrogates– Website and content– Continued promotion of the website
• An Aerofilms Management Board will be formed to continue to oversee the management of the collection and website
Legacy and the future
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• Visitors found the website through search engines
• Social media drives young, newer audiences
• Recommendation drives older users
A successful mixed marketing campaign
Future use of the website?
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Aerofilms: A History of Britain from Above
Publication
Only £15
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Angharad Williams
Arweinydd y Tîm Ymgysylltu â'r Cyhoedd, CBHC
Public Engagement Team Leader, RCAHMW
[email protected] / [email protected]
Prydain Oddi FryBritain From Above
THE AEROFILMS PHOTOGRAPHIC COLLECTION 1919-1953
www.britainfromabove.org.uk/cy