Bristol Enterprise Network - Crossing the Sales Chasm presentation
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Transcript of Bristol Enterprise Network - Crossing the Sales Chasm presentation
![Page 1: Bristol Enterprise Network - Crossing the Sales Chasm presentation](https://reader035.fdocuments.us/reader035/viewer/2022062616/54b3b41e4a7959ed388b4582/html5/thumbnails/1.jpg)
David GilroySales & Marketing Director
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Why me?
• Reuters – banks (Innovators)• CompuServe – the Internet before it was the
Internet• Conscious – selling websites and digital
marketing to law firms (Innovators to Laggards)
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Speed of technology innovation
Years it took to reach a market audience of 50 million?•Radio 38•TV 13•Internet 4•iPod 3•Facebook 2
The Evolution of Technology & The Human Racehttp://www.youtube.com/watch?v=JcSzqm5Whwc
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How to cross the chasm?
• Choosing a target market• Product understanding• Positioning• Marketing strategy• Distribution channel• Pricing
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Selling to lawyers
Moore says :-“part of what defines a high-tech market is the tendency of its members to reference each other when making buying decisions - is absolutely key to successful high-tech marketing."
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Technology adoption & price
• Innovators = 0% - 100%• Early Adopters = 100%• Early Majority = 100%• Late Majority = 80%?• Laggards = 70% or less?
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So where was our chasm?
450 law firms = 10% of the addressable market
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Adoption of new products
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http://www.conscious.co.uk/presentations