Brisk son 2
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Transcript of Brisk son 2
BRAND AS A STATUS SYMBOL
• The brand is an important signal to others inside and outside their peer group that they conform, that they are like them, or vice versa.
BRAND IDENTITY
COLORFUL, ENERGETIC, ARTISTIC and OUTGOING
TARGET AUIDENCE
• Age 16-20, High school students especially men
• Reference Group: University students
Daan Meijers
• 18• Loves skateboarding• Listens CKY, the offspring,
SUM 41• Wears DC or Vans• Uses Facebook, Twitter
and Instagram• Reads Urban Dictionary• Drinks Brisk
INSIGHT
• Teenagers want to have a life in which they can express themselves freely. They feel under pressure with boundries.
OUR AIM
• To increase brand awareness• Being top of mind brand in the target
group• To ensure that teenagers feel more free
with Brisk.• To create brand loyalty by supplying ego
satisfaction
STRATEGY
• Giving space to teenagers for showing their style freely in entertaining ways
OUR TONE
BECAUSE OF THE BRAND ID, OUR CAMPAIGN TONE IS COMPETITIVE AND FRIENDLY.
CREATIVE SIDE
• We tried to impress our target audience using images like bikers, skaters and rollerbladers.
• These images are also energetic, colorful and joyful which leads to competition.
SLOGAN
Beat the Street!
PRINT/BILLBOARD
PRINT AD
FLYER
CAMPAIGN VIDEO
• Our Campaign Video• http://www.youtube.com/watch?v=avbeLToesqk&feature=youtu.be
• We will publish the video on Urban Dictionary as a banner
OUTDOOR
OUTDOOR ACTIVITIES
• Two festivals in• Antwerp Boom
• Voormalig Floriade terrein 24.08.13
• Shy FX is the pseudonym of Andre Williams, an English DJ and Producer from London.
• The Offspring is an American punk rock band from Orange County, California, formed in 1984.
• Linkin Park is an American rock band from Agoura Hills, California.
COMPETITION (1. step)Takes about 6 weeks
• Buy a • Open the bottle• See the code on the back of the cap• Enter the code in beatthestreet.com• Get a chance to join the competition• One Brisk=one chance,
MORE Brisk=MORE chance
COMPETITION (2. step)Takes about 2 weeks
• 60 participants will be chosen in a lottery• The participants will be announced on
Facebook and Twitter accounts• These participants will send their
performances (skating, cycling) to beatthestreet.com
• The most 30 appropriate videos will be chosen for the final phase
• The competitors will be announced on Facebook and Twitter accounts
OUTDOOR ACTIVITIES CON’T
• The best 9 competitors (3 skaters, 3 cyclers, 3 rollarbladers) will be chosen by the jury in each festival
• The firsts in every categorywill be chosen by audience on social mediaAlso in the event area there will be kiosks to vote for performances.
OUTDOOR ACTIVITIESCON’T
• 6 competitors (3 from Belgium, 3 from Netherlands) will compite in USA, in the event in Randall’s Island
APPLICATION
• A new game on itunes, android and Facebook
• Players can control a skate, bicycle, rollerblade
• Who wins the competition will
be one of the character, and his/her moves will be in the game, too.
OUTDOOR ACTIVITIES CON’T
OUR JURY:• Tony Hawk
(skateboarding)
• Chris Haffey(Aggressive inline skating)
• Bob Haro(Bmx bcycle)
OUTDOOR ACTIVITIESCON’T
Our target audience can watch our event on Youtube Live, and they can vote for their favorite performances via Twitter with
#BEATTHESTREET
• At the event day, all guests and also brisk team members (photographers, staff etc.) will upload photos of concerts and the competition.
• #BEATTHESTREET• Most photo uploader with the hashtag will
win one of the prizes (cycle, rollarblade, skate)