Bringing everyone together to transform our towns & cities

How it works:

A little money...

A crowd of people

A big difference

Benefits:

• Community

• Relationships

• Money

• Profile

Getting started

Define your audience

Location Project Organisation

Who does your campaign appeal to?

Creating your project

Presenting your project

Case study

Descriptive Short URL

Copy

• Keep it simple • Sum up your entire

project

• Expand on your intro • Most important info

• Keep it short • Don’t use your

own bullet points

Case study

Copy

• Give some context • Give some detail

2-3 min video

At your project

Upbeat music

Mock up images

On a smartphone

Energy! Donate!

Why you’re doing it

With your team

With your users

Your supporters

Location

Project

Organisation

Appeals to

Appeals to

Appeals to Partners Clients Users

Grant bodies Parents Corporates

National press

Local authority

Local biz

Local media

Local people Appeal to

Appeal to

Ranking your supporters

* = Key contacts

Likelihood of support:

Group

How they can support

Myself Friends Family Local bloggers Champions*

Pledge Pledge, introductions, share Pledge, introductions, share Comms Pledge, introductions, share

Local parents group 1 Local press

Pledge, share Comms

Local parents group 2 Local businesses

Pledge, share Share, event

Local businesses* Wider area parents Corporates

Pledge Pledge, share Share, introductions, event

Partners Share, introductions, in-kind donation

National press* Pledge, share

Grant bodies Pledge

Corporates* Pledge

Local authority Share, comms, introductions, event

Nationwide parents

100%

90%

80%

70%

60%

50%

40%

30%

20%

10%

Joining the dots

Local parents

Little Bears Nursery

Wanstead Primary School

Kids

Mumsnet

Mothercare

Joining the dots

Local parents

Little Bears Nursery

Wanstead Primary School

Kids

Mumsnet

Mothercare

Teachers

Joining the dots

Local parents

Little Bears Nursery

Wanstead Primary School

Kids

Mumsnet

Mothercare

Teachers

Joining the dots

Local parents

Little Bears Nursery

Wanstead Primary School

Kids

Mumsnet

Mothercare

Teachers

Your timeline

WEEK 1 • Warm up key contacts • Secure Champions

WEEK 2 • Start fundraising • 100% support

WEEK 3 • Official launch • Local press • Social media

WEEK 4 • 90% support • Social media • Key contacts follow up

WEEK 5 • Offline fundraiser • Social media • Update

WEEK 6 • 80% support • Social media • Champions push

WEEK 7 • Regional/National

media • 70%, 60% support

WEEK 8 • 50%, 40% support

WEEK 9 • Offline (business)

fundraiser • 30%, 20%, 10% support • Social media

WEEK 10 • Local media • Regional/national

media • Social media

WEEK 11 • All pledger contact • Champions push • Social media big push

WEEK 12 • Final offline fundraiser • Contractor

negotiations • Chase leads • Social media big push

How your project could look…

Success stories

Kate used Spacehive to transform a cemetery lodge into an exciting new creative hub for Mile End. As part of the transformation the existing building will be extended to include a new café, gallery and music venue. Shuffle, a local community arts organisation, will be based at the lodge and offer a variety of science, film and creative workshops to local residents.

Reinvent the Lodge

327 pledges

£57,817 raised

Park and Slide was the brainchild of the installation artist Luke Jerram. He used Spacehive to crowdfund for a one-day-only, giant waterslide down Bristol’s Park Street. The project was extremely popular with over 65,000 people turning up on the day to watch 360 lucky locals slide down the high street. Over 500 people pledged to make it happen and the event attracted global media coverage.

Park and Slide

519 pledges

£5,546 raised

Wanstead Playground

Sarah used Spacehive to raise funds to revamp her local playground. She is one of a group of parents that make up Wanstead Playground Association. Although nobody in the group had ever crowdfunded before, they gained a lot of local support and quickly hit their target. Delighted, they immediately set up their second Spacehive project to crowdfund a new climbing frame.

194 pledges

£13,588 raised

Ancoats Dispensary

When Linda heard that the Ancoats Dispensary, a former hospital and Grade II listed building, was going to be demolished she and a local group of residents worked tirelessly to save and restore it. Following a successful Spacehive crowdfunding campaign, and 370 pledges later, the group are now preparing to transform the historic building into an exciting new creative and cultural space for the residents of Manchester.

371 pledges

£368,319 raised

Cage Cricket Court, Westminster

£1k, 7 funders

Sculpture walk, London £142k,

198 funders

Christmas lights, Ripon £10K, 28 funders

High street waterslide, Bristol £5k, 519 funders

Park on a flyover, Liverpool

£45k, 267 funders

New community centre, Glyncoch

£792k, 77 funders

City centre rebrand & paint, Sheffield

£17k, 112 funders

Town centre free public WiFi, Mansfield

£37K, 16 funders

Community café, Frome

£11k, 80 funders

Top Tips 1. Get your closest supporters to pledge straight away. - The first 10% is always the hardest to raise, get your friends and family to help.

2. Don’t be shy! - You’re not asking for money, you’re asking for help to improve your community.

3. Create a video. - It can be done in just an hour or two, and will make a big difference.

4. Ask for all types of support. - If someone can’t pledge, they may be able to donate stuff, or offer their skills.

5. Organise offline events. - They’ll help you raise money, and get more people involved in your campaign.

Next steps

www.spacehive.com/Home/CreateAProjectExternal

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