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![Page 1: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)](https://reader035.fdocuments.us/reader035/viewer/2022081605/58f20b931a28abd9398b4593/html5/thumbnails/1.jpg)
(c) 2016 Bloomlife, Inc.Hyperwellbeing | Bloomlife | @pendersj
![Page 2: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)](https://reader035.fdocuments.us/reader035/viewer/2022081605/58f20b931a28abd9398b4593/html5/thumbnails/2.jpg)
San Francisco, 2016 bloomlife.com
![Page 3: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)](https://reader035.fdocuments.us/reader035/viewer/2022081605/58f20b931a28abd9398b4593/html5/thumbnails/3.jpg)
Bringing clinically accurate data into the hands of consumers for the first 1000 days of life
Julien PendersCo-Founder & COO
@pendersj
Hyperwellbeing, Mountain View, Nov 14-16 2016 bloomlife.com
![Page 4: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)](https://reader035.fdocuments.us/reader035/viewer/2022081605/58f20b931a28abd9398b4593/html5/thumbnails/4.jpg)
(c) 2016 Bloomlife, Inc.Hyperwellbeing | Bloomlife | @pendersj
![Page 5: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)](https://reader035.fdocuments.us/reader035/viewer/2022081605/58f20b931a28abd9398b4593/html5/thumbnails/5.jpg)
(c) 2016 Bloomlife, Inc.Hyperwellbeing | Bloomlife | @pendersj
![Page 6: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)](https://reader035.fdocuments.us/reader035/viewer/2022081605/58f20b931a28abd9398b4593/html5/thumbnails/6.jpg)
(c) 2016 Bloomlife, Inc.
15 million
Hyperwellbeing | Bloomlife | @pendersj
![Page 7: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)](https://reader035.fdocuments.us/reader035/viewer/2022081605/58f20b931a28abd9398b4593/html5/thumbnails/7.jpg)
(c) 2016 Bloomlife, Inc.
#1 killer
Hyperwellbeing | Bloomlife | @pendersj
![Page 8: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)](https://reader035.fdocuments.us/reader035/viewer/2022081605/58f20b931a28abd9398b4593/html5/thumbnails/8.jpg)
(c) 2016 Bloomlife, Inc.
Technology has not kept pace with needs of healthcare providers and women
Hyperwellbeing | Bloomlife | @pendersj
![Page 9: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)](https://reader035.fdocuments.us/reader035/viewer/2022081605/58f20b931a28abd9398b4593/html5/thumbnails/9.jpg)
(c) 2016 Bloomlife, Inc.Hyperwellbeing | Bloomlife | @pendersj
![Page 10: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)](https://reader035.fdocuments.us/reader035/viewer/2022081605/58f20b931a28abd9398b4593/html5/thumbnails/10.jpg)
(c) 2016 Bloomlife, Inc.
Clinical grade data with the convenience
of an app for comprehensive prenatal health management
Hyperwellbeing | Bloomlife | @pendersj
![Page 11: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)](https://reader035.fdocuments.us/reader035/viewer/2022081605/58f20b931a28abd9398b4593/html5/thumbnails/11.jpg)
Building a clinical grade wearable targeted to pregnant moms
![Page 12: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)](https://reader035.fdocuments.us/reader035/viewer/2022081605/58f20b931a28abd9398b4593/html5/thumbnails/12.jpg)
(c) 2016 Bloomlife, Inc.
Wearable revolution
Hyperwellbeing | Bloomlife | @pendersj
![Page 13: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)](https://reader035.fdocuments.us/reader035/viewer/2022081605/58f20b931a28abd9398b4593/html5/thumbnails/13.jpg)
(c) 2016 Bloomlife, Inc.
Consumers embrace it
Source: RockHealth
Hyperwellbeing | Bloomlife | @pendersj
![Page 14: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)](https://reader035.fdocuments.us/reader035/viewer/2022081605/58f20b931a28abd9398b4593/html5/thumbnails/14.jpg)
(c) 2016 Bloomlife, Inc.
And doctors are ready for it
Source: 2014 HRI Clinical Workforce Survey and 2013 HRI Consumers Survey
Hyperwellbeing | Bloomlife | @pendersj
![Page 15: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)](https://reader035.fdocuments.us/reader035/viewer/2022081605/58f20b931a28abd9398b4593/html5/thumbnails/15.jpg)
(c) 2016 Bloomlife, Inc.
Wearables provide limited data
Hyperwellbeing | Bloomlife | @pendersj
![Page 16: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)](https://reader035.fdocuments.us/reader035/viewer/2022081605/58f20b931a28abd9398b4593/html5/thumbnails/16.jpg)
(c) 2016 Bloomlife, Inc.
Lack accuracy
Hyperwellbeing | Bloomlife | @pendersj
![Page 17: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)](https://reader035.fdocuments.us/reader035/viewer/2022081605/58f20b931a28abd9398b4593/html5/thumbnails/17.jpg)
(c) 2016 Bloomlife, Inc.
Fail to engage people
Source: RockHealth
Hyperwellbeing | Bloomlife | @pendersj
![Page 18: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)](https://reader035.fdocuments.us/reader035/viewer/2022081605/58f20b931a28abd9398b4593/html5/thumbnails/18.jpg)
(c) 2016 Bloomlife, Inc.
Have questionable medical value
Source: http://www.forbes.com/sites/michaelthomsen/2015/11/30/doctors-dont-know-what-to-do-with-data-from-fitness-trackers/
Hyperwellbeing | Bloomlife | @pendersj
![Page 19: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)](https://reader035.fdocuments.us/reader035/viewer/2022081605/58f20b931a28abd9398b4593/html5/thumbnails/19.jpg)
(c) 2016 Bloomlife, Inc.
Wearables 2.0?
Make it different, intuitive, compatible, fashionableDrive adoption
Attack the workplace, the internet of me, the carIt’s the action, stupid
1. Provide more accurate data2. Provide more about health than
just fitness3. Make data actionable4. Integrate into healthcare system
Hyperwellbeing | Bloomlife | @pendersj
![Page 20: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)](https://reader035.fdocuments.us/reader035/viewer/2022081605/58f20b931a28abd9398b4593/html5/thumbnails/20.jpg)
(c) 2016 Bloomlife, Inc.
CLINICAL GRADE DATA
IN CONSUMER
HANDS
Hyperwellbeing | Bloomlife | @pendersj
![Page 21: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)](https://reader035.fdocuments.us/reader035/viewer/2022081605/58f20b931a28abd9398b4593/html5/thumbnails/21.jpg)
(c) 2016 Bloomlife, Inc.
wearables 1.0
Limited data
medical wearables (2.0)
Relevant & actionable info“More but smaller data”
Hyperwellbeing | Bloomlife | @pendersj
![Page 22: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)](https://reader035.fdocuments.us/reader035/viewer/2022081605/58f20b931a28abd9398b4593/html5/thumbnails/22.jpg)
(c) 2016 Bloomlife, Inc.
More & better sensing
Source: Scanadu, Scout™
Hyperwellbeing | Bloomlife | @pendersj
![Page 23: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)](https://reader035.fdocuments.us/reader035/viewer/2022081605/58f20b931a28abd9398b4593/html5/thumbnails/23.jpg)
(c) 2016 Bloomlife, Inc.
More & better sensing
Source: http://www.samsung.com/us/globalinnovation/innovation_areas/
Hyperwellbeing | Bloomlife | @pendersj
![Page 24: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)](https://reader035.fdocuments.us/reader035/viewer/2022081605/58f20b931a28abd9398b4593/html5/thumbnails/24.jpg)
(c) 2016 Bloomlife, Inc.
From big to small data to actions
Source: Tictrac Source: BaseHealth, MobihealthNews
Hyperwellbeing | Bloomlife | @pendersj
![Page 25: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)](https://reader035.fdocuments.us/reader035/viewer/2022081605/58f20b931a28abd9398b4593/html5/thumbnails/25.jpg)
(c) 2016 Bloomlife, Inc.
wearables 1.0
Limited data
Limited accuracy
medical wearables (2.0)
Relevant & actionable info“More but smaller data”
Accurate dataBenchmarks, standards
Hyperwellbeing | Bloomlife | @pendersj
![Page 26: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)](https://reader035.fdocuments.us/reader035/viewer/2022081605/58f20b931a28abd9398b4593/html5/thumbnails/26.jpg)
(c) 2016 Bloomlife, Inc.Hyperwellbeing | Bloomlife | @pendersj
![Page 27: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)](https://reader035.fdocuments.us/reader035/viewer/2022081605/58f20b931a28abd9398b4593/html5/thumbnails/27.jpg)
(c) 2016 Bloomlife, Inc.
wearables 1.0
Limited data
Limited accuracy
Short-lived engagement
medical wearables (2.0)
Relevant & actionable info“More but smaller data”
Accurate dataBenchmarks, standards
Addressing consumer needsDurable consumer value, increase LTV
Hyperwellbeing | Bloomlife | @pendersj
![Page 28: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)](https://reader035.fdocuments.us/reader035/viewer/2022081605/58f20b931a28abd9398b4593/html5/thumbnails/28.jpg)
(c) 2016 Bloomlife, Inc.
Needs along the continuum of life
Hyperwellbeing | Bloomlife | @pendersj
![Page 29: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)](https://reader035.fdocuments.us/reader035/viewer/2022081605/58f20b931a28abd9398b4593/html5/thumbnails/29.jpg)
(c) 2016 Bloomlife, Inc.
wearables 1.0
Limited data
Limited accuracy
Short-lived engagement
Limited medical value
medical wearables (2.0)
Relevant & actionable info“More but smaller data”
Accurate dataBenchmarks, standards
Addressing consumer needsDurable consumer value, increase LTV
Delivering clinical valueIntegration with HC systems, FDA, evidence-based HC value creation
Hyperwellbeing | Bloomlife | @pendersj
![Page 30: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)](https://reader035.fdocuments.us/reader035/viewer/2022081605/58f20b931a28abd9398b4593/html5/thumbnails/30.jpg)
(c) 2016 Bloomlife, Inc.
Embrace regulation
Hyperwellbeing | Bloomlife | @pendersj
![Page 31: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)](https://reader035.fdocuments.us/reader035/viewer/2022081605/58f20b931a28abd9398b4593/html5/thumbnails/31.jpg)
First 1000 days of life
![Page 32: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)](https://reader035.fdocuments.us/reader035/viewer/2022081605/58f20b931a28abd9398b4593/html5/thumbnails/32.jpg)
(c) 2016 Bloomlife, Inc.
Clinical grade sensor that tracks the health of mom and baby from conception to birth
Activity Stress Calories Heart Rate Cardiorespiratory Fitness
Fetal Movement or “Kick Counts”
Contractions Fetal Heart Rate
1st Trimester 2nd Trimester 3rd Trimester
Hyperwellbeing | Bloomlife | @pendersj
![Page 33: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)](https://reader035.fdocuments.us/reader035/viewer/2022081605/58f20b931a28abd9398b4593/html5/thumbnails/33.jpg)
(c) 2016 Bloomlife, Inc.
Putting need to know information about a mom’s baby and her body at her fingertips
Hyperwellbeing | Bloomlife | @pendersj
![Page 34: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)](https://reader035.fdocuments.us/reader035/viewer/2022081605/58f20b931a28abd9398b4593/html5/thumbnails/34.jpg)
this is just the beginning…
![Page 35: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)](https://reader035.fdocuments.us/reader035/viewer/2022081605/58f20b931a28abd9398b4593/html5/thumbnails/35.jpg)
(c) 2016 Bloomlife, Inc.Hyperwellbeing | Bloomlife | @pendersj
![Page 36: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)](https://reader035.fdocuments.us/reader035/viewer/2022081605/58f20b931a28abd9398b4593/html5/thumbnails/36.jpg)
(c) 2016 Bloomlife, Inc.Hyperwellbeing | Bloomlife | @pendersj
![Page 37: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)](https://reader035.fdocuments.us/reader035/viewer/2022081605/58f20b931a28abd9398b4593/html5/thumbnails/37.jpg)
(c) 2016 Bloomlife, Inc.
We will crowdsource the most comprehensive dataset on prenatal health
Hyperwellbeing | Bloomlife | @pendersj
![Page 38: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)](https://reader035.fdocuments.us/reader035/viewer/2022081605/58f20b931a28abd9398b4593/html5/thumbnails/38.jpg)
(c) 2016 Bloomlife, Inc.Hyperwellbeing | Bloomlife | @pendersj
![Page 39: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)](https://reader035.fdocuments.us/reader035/viewer/2022081605/58f20b931a28abd9398b4593/html5/thumbnails/39.jpg)
(c) 2016 Bloomlife, Inc.Hyperwellbeing | Bloomlife | @pendersj
![Page 40: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)](https://reader035.fdocuments.us/reader035/viewer/2022081605/58f20b931a28abd9398b4593/html5/thumbnails/40.jpg)
(c) 2016 Bloomlife, Inc.
Join the prenatal health revolutionHyperwellbeing | Bloomlife | @pendersj
![Page 41: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)](https://reader035.fdocuments.us/reader035/viewer/2022081605/58f20b931a28abd9398b4593/html5/thumbnails/41.jpg)
Thank you
Julien PendersCo-Founder & COO@pendersj
Hyperwellbeing, Mountain View, Nov 14-16 2016 bloomlife.com
![Page 42: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)](https://reader035.fdocuments.us/reader035/viewer/2022081605/58f20b931a28abd9398b4593/html5/thumbnails/42.jpg)
(c) 2016 Bloomlife, Inc.Hyperwellbeing | Bloomlife | @pendersj