BRING ULTIMATE HAIR PERFECTION INTO YOUR SALON...100 60 80 100 On virgin hair, a water drop forms an...

BRING ULTIMATE HAIR PERFECTION INTO YOUR SALON

A NEW MILESTONE IN CARE PERFORMANCE

NEW BC BONACURE BRINGS HAIR CLOSER THAN EVER

TO NATURAL PERFECTIONVirgin hair quality

Elasticity, strength and resilience

Healthy hair surface

NEW PATENTED CELL PERFECTOR TECHNOLOGY

FOR HAIR CLOSER THAN EVER TO NATURAL PERFECTION

Rebuilds the hair structure from the inside out thanks to hair-identical amino-acid chains

Perfectly recreates virgin quality hair cuticles to provide optimal protection against external aggressions like water, blow drying, etc.

Virgin Hair Current TechnologiesDamaged Hair

is made of chains of 21 carbons

has gaps on the hair surface

refill with chains of 12 carbons

resurfaces with chains of 18 carbons

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On virgin hair, a water drop forms an angle of at least 90° on the hair surface

The same result is only obtained with CELL PERFECTOR TECHNOLOGY

Results of the water drop test, proving the protection properties of the hair surface

OUTPERFORMING ALL TECHNOLOGIES

THE SCIENTIFIC PROOF

Virgin Hair Current TechnologiesDamaged Hair

is fully protected from water

is not protected and absorbs water

partially protects the hair but still absorbs water

provides full protection

ENTER THE WORLD OF ULTIMATE HAIR PERFECTION

WHAT’S NEW ?

Patented Cell Perfector Technology

Innovative hero products

with extraordinary results never before seen, to win new customers

Eye-catching packagingdesigned to capture attention and convey benefits for instant retail success

that turn emerging trends into consistent retail success

WHAT’S NEW ?

Breakthrough BC ExTra ShoTS

New 360° approachto hair care

Full support to enhance your expertise

for tailored care experiences that boost service and retail revenues

that incorporates individual product solutions into the consultation, to guarantee hair perfection at home and drive follow-up retail sales

and maximize all potential revenue streams for your salon

SUPERIOR HAIR CARE REGIMES

FOR DAMAGED HAIR

FOR NORMAL TO DRY, CURLY OR

DEHYDRATED HAIR

FOR COLORED AND HIGHLIGHTED HAIR

BC rEPaIr rESCUE BC CoLor FrEEZE BC MoISTUrE KICKWith our highest concentration of proteolipids

With reactive silane With hyaluronic acid derivate

• 100% hair replenishment

• 100% resilience

• Up to 95% less hair breakage*

• 100% more shine

• Up to 90% color retention

• 100% nourishment

• Up to 85% improved combability

• Up to 95% anti-static effect

*vs. unheated, damaged hair

FOR MATURE AND FRAGILE HAIR

FOR UNMANAGEABLE HAIR

BC TIME rESTorE BC SMooTh PErFECTanti-aging formula with Q10 + Nutrifiller

With an amino smoothing agent

• 100% resistance & elasticity

• Immediately erases visible signs of aging

• Up to 4 days of anti-humidity & anti-frizz effect*

• 100% shine

• 70% quicker detangling

*Shampoo vs. shampoo + treatment

BC REPAIR RESCUE

COMPLETE RESTORATION FOR DAMAGED HAIR

With our highest concentration of proteolipids

100% HAIR REPLENISHMENT

100% RESILIENCE

UP TO 95% LESS HAIR BREAKAGE*

Intensely seals the cuticle and restores the inner structure for natural strength and elasticity

*vs. unheated, damaged hair

- Ultra-rich care for extremely damaged hair

- Restores the protective layer of virgin hair

- NEW Treatment formulation contains 250% more care ingredients

BC REPAIR RESCUE DEEP NOURISHING SHAMPOO & TREATMENT

NEW

BC COLOR FREEZE

SUPERIOR COLOR INTENSITY FOR COLORED AND HIGHLIGHTED HAIR

With reactive silane

Forms a protective layer on the hair surface, locking hair color into the hair for longer, while boosting color vibrancy

100% MORE SHINE

UP TO 90% COLOR RETENTION

With hyaluronic acid derivate

Deposits the optimal level of H2O into the hair structure to perfectly regulate the hair's moisture level

BC MOISTURE KICK

ULTIMATE HYDRATION FOR NORMAL TO DRY, CURLY OR DEHYDRATED HAIR

100% NOURISHMENT

UP TO 95% ANTI-STATIC EFFECT

UP TO 85% IMPROVED COMBABILITY

- Weightless protection and cellular nourishment

- Protects from dehydration

- Controls the hair surface for a healthy looking shine

- Provides heat protection

BC MOISTURE KICK BEAUTY BALM

NEW

BC TIME RESTORE

ANTI-AGING FORMULA FOR MATURE AND FRAGILE HAIR

With Q10 and Nutrifiller

Erases visible signs of aging, boosts the production of Keratin that subsides over time and restores healthy strength and resistance to the hair

100% RESISTANCE AND ELASTICITY

IMMEDIATELY ERASES VISIBLE SIGNS OF AGING

BC SMOOTH PERFECT

FLAWLESS SMOOTHNESS FOR UNMANAGEABLE HAIR

* Shampoo vs. shampoo + treatment

With an amino smoothing agent

Creates a protective barrier on the hair's surface to provide ultimate heat protection for maximum shine and ultimate smoothness

UP TO 4 DAYS OF ANTI-HUMIDITY & ANTI-FRIZZ EFFECT*

100% SHINE

70% QUICKER DETANGLING

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COMPLETELY CUSTOMIZED IN-SALON TREATMENTS

THE NEXT LEVEL IN CARE SERVICESNEW BC EXTRA SHOTS

INSTANTSTRONG HAIR FEEL

Personalize and boost your client's treatment

Determine your client's hair care needs

Freshly mix the appropriate BC EXTRA SHOT with any BC BONACURE Conditioner or Treatment

A DRAMATIC CHANGE IN SALON PERFORMANCE

3 EXCLUSIVE SERVICESA NEW IN-SALON OFFER WITH

Deluxe BC EXTRA SHOT Therapy

Intensive BC EXTRA SHOT Therapy

Express BC EXTRA SHOT Therapy

NEW PRODUCT FOR CUTTING-EDGE SALON SERVICES

WorLD INNoVaTIoN Perfectly seals all the caring agents into the hair's structure for flawless hair protection

BC ExTra SEaLEr

a signature experience for an outstanding level of care

an indulgent experience for targeted care

a quick fix for an extra boost of care

THE BC WAY TO HAIR PERFECTION

NEW 360° SALON PROCESS TO GROW YOUR CARE BUSINESS. FULLY SUPPORTED WITH EDUCATIONAL, DIGITAL & MERCHANDISING TOOLS

LISTEN LOOK

LIVELEARN

Identify your customer's needs to achieve

maximum satisfaction

Check your client's hair type to determine the right in-salon therapy

Experience hair perfection with indulgent care services

Recommend a simple home care regime to guarantee

hair perfection at home

ON DEMAND LEARNING:

DIGITAL TRAINING FACE TO FACE TRAINING

TRAIN YOUR STAFF TO CARE PERFECTION

WITH A COMPLETE EDUCATION PROGRAM

Get your technique and product questions answered with our Technical Hotline at 1-800-234-4672For seminar brochures, a schedule of classes or our online educator, visit us at usa.ask-schwarzkopf.com

ADVANCED CLASSES ON GROWING YOUR RETAIL BUSINESS: Build up your staff as retailing and merchandising experts

Train your staff the BC BONACURE way to hair perfection

ASK Education WebsiteScan this code to visit the ASK Education website

ASK Academy FinderScan this code to find an Academy near you

ESSENTIAL CLASSES ON BC HAIR THERAPIES:

DIGITAL BREAKTHROUGH IN HAIR CONSULTATION

Be the first to discover the free Hair Expert App

A COMPREHENSIVE TOOL THAT ELEVATES YOUR SALON SERVICE TO A WHOLE NEW LEVEL:

- Ultimate consultation and diagnostic tool

- Individualized therapy and product recommendations

- Client home-care regime shared via e-mail

- Latest trends and product innovations

LOYALTY PASSBC BONACURE

HAVE YOU HEARD ABOUT OUR BC BONACURE SERVICES?

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INTENSIVE POWER SHOT THERAPY

DELUXE POWER SHOT THERAPY

Before Before

Listen to your clients hair challenges and wishes and supplement it with your hands-on expertise.


To complete the picture of the current needs analyse the scalp and the skin at the contours…


…and look and feel the hair from roots to ends and analyze the condition.

a) PrepareBrush the hair to relief from product build up and reduce any tangles

Final Result:Intensively moisturized hair full of bounce and shine.

Apply the freshly mixed treatment section by section to the mid-lengths and ends starting at the back and working with vertical section towards the front.

Gently comb each section to evenly distribute the product. Twist the ends of the hair and leave to process for 5-10 minutes

Emulsify and rinse thoroughly. Towel dry the hair to remove excess moisture

b) ProtectTo protect the health of the hair apply the BC Power Protector section by section directly to the roots. Comb the hair through to distribute the product to the mid-lenghts.

Gently towel dry the hair to remove excess moisture

Make sure to apply suficient product. The hair should be wet after application

c) Treat & BoostBring hair perfection to life with creating a customised treatment for your client: take 4 pumps ot BC Moisture Kick Treatment …

Gently dry the hair off before starting the colour application.

.. and add desired the Power Shot. In this case we chose the Power Shot Smooth Concentrate for ultimate smoothness.

c) Chemical ServiceApply the colour as usual. Leave to develop according the instructions for use

Mix the 2 formulas together with a brush and share the experience with your client.

d) CleanseEmulsify and rinse thoroughly.Shampoo the hair with BC Color Freeze Sulfate Free Shampoo.

…and look and feel the hair from roots to ends and analyze its condition.

a) PrepareBrush the hair to relief from product build up and reduce any tangles

b) CleanseShampoo the hair with BC Moisture Kick Shampoo

M L


e) Treat & BoostBring hair perfection to life with creating a customised treatment for your client: take 4 pumps of BC Color Freeze Treatment…

.. and add the desired Power Shot. In this case we have chosen the Power Shot Repair Concentrate in order to provide extra care to the stressed hair.

Mix the 2 formulas together with a brush and share the experience with your client.

Apply the freshly mixed treatment section by section to the mid-lengths and ends starting at the back and working with vertical section towards the front.

Gently comb each section to evenly distribute the product. Twist the ends of the hair and leave to process for 5-10 minutes

Emulsify and rinse thoroughly. Towel dry the hair to remove excess moisture

f) SealTo seal intense care effect spray the BC Power Sealer evenly to the hair. In order to add an extra shine boost spray BC Power Sealer to dry hair as well.

S

Before Final Result:Deeply nourished hair full of strength and shine.


Optional:Create a Customised Express Therapy and mix the BC Repair Rescue Conditioner with the desired Power Shot. Distribute evenly to mid-lengths and ends.


…and look and feel the hair from roots to ends and analyze its condition.

a) PrepareBrush the hair to relief from product build up and reduce any tangles.

b) CleanseShampoo the hair with BC Repair Rescue Shampoo

c) TreatSpray the BC Repair Rescue Express Shot evenly to mid-lengths and ends.

Work the product through the hair

Rinse immediately.


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EXPRESS POWER SHOT THERAPY

Final Result:Deeply restored hair with vibrant colour and brillant shine.

20 MIN 10 MIN 5 MIN

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LISTEN LOOK

LIVELEARN

Identify your customer's needs to achieve

maximum satisfaction

Check your client's hair type to determine the right in-salon therapy

Experience hair perfection with indulgent care services

Recommend a simple home care regime to guarantee hair

perfection at home

Beautiful hair is the key driver for salon success360° SALON PROCESS TO GROW YOUR CARE BUSINESS.

ONLINE EDUCATION CONTACT: TEChNICAL CONTACT: 800-23 IGORA (43672) Like us @SchwarzkopfProfessionalUSA Share with us @SchwarzkopfUSAFollow us @SchwarzkopfUSA Repin us @SchwarzkopfPRO Watch us @SchwarzkopfPROVisit us @Schwarzkopf-ProfessionalUSA.comwww.schwarzkopf-professional.com IDH# 1932206

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A quick fix.EXTRA SHOT THERApy

An indulgent experience.EXTRA SHOT THERApy

A signature experience with a deluxe level of care.DEluXE

custoMiZe Boost

TAILOR-mADE SALON ThERAPY SERVICES

Bc eXtra shot repair concentrate

A care additive for extra smoothness

Care Level 5

A care additive for intense color shine & protection

Care Level 5 ph 3.0 - 4.0

A care additive for intense nourishment


Bc eXtra shot sMooth concentrate

Bc eXtra shot shine concentrate

Exclusive sealing & shine spray for all hair types

Care Level 3

Bc eXtra sealer

5 min 10 min 20 mIN1 cleanse Shampoo the hair with any BC BONACURE Shampoo.

cleanse Shampoo the hair with any BC BONACURE Shampoo.

2 2treat Mix any BC BONACURE Conditioner with the desired ExTRA ShOt CONCENTRATE and gently massage into hair for 2-3 minutes then rinse.

treat Mix any BC BONACURE Treatment with the desired ExTRA ShOT CONCENTRATE and gently massage into hair for 10 minutes then rinse.

treat Mix any BC BONACURE Treatment with the desired ExTRA ShOT CONCENTRATE and gently massage into hair for 5 minutes then rinse.

finish Apply BC ExTRA SEALER and/or finishing spray to lock in all the repairing benefits.



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Create a signature therapy service for your clients by mixing 1 tube of any of the 3 BC EXTRA SHOTS: with 4 pumps of any BC BONACuRE conditioner or treatment

CuSTOMIZED IN-SAlON SERVICES

cleanse Shampoo the hair with any BC Shampoo.

+ + +

EXpRESS INTENSIVE EXTRA SHOT THERApy

BC BONACURE PRESCRIPTION ThERAPY REGImENS

+ + + + + +

BO

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TS

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FOR ALL hAIR TYPES

Bc oil potion

Rich and indulgent nourishing treatment for all hair types


Gold shiMMer treatMent

Instantly softening leave-in conditioner for all hair types


liquid oil spray conditioner

Nourishing cream conditioner for normal to thick hair


Gold shiMMer conditioner

Non-overburdening shampoo for touchable smoothness for all hair types


shaMpoo

Lightweight finishing oil that speeds up blow dry time suitable for fine hair types

Care Level 1

liGht finishinG treatMent

Rich finishing oil that speeds up blow dry time for thick and resistant hair types

Care Level 2

finishinG treatMent

voluMe aMplifier 5Light leave-in defining fluid that amplifies hair’s volume


divine polishFinishing gloss spray for opulent shine

Care Level 3

FOR DAmAGED hAIR FOR NORmAL TO DRY hAIRFOR COLOR-TREATED hAIR

Bc repair rescue Bc Moisture kickBc color freeZe

The most intensive care treatment in the BC BONACURE range for strongly damaged normal to thick hair


deep nourishinG treatMent

Intensive cream-serum for hair ends that seals and prevents splitting


sealed ends

Intensely restoring, creamy treatment for color treated hair


treatMentAnti-aging, strengthening treatment for dry, brittle or mature hair


treatMent

Anti-aging, lightweight 2-phase detangler and volumizer in one


rejuvenatinG spray

Intensive creamy conditioner for damaged hair


conditionerRich creamy conditioner for color treated hair


conditioner

Bc tiMe restore Bc sMooth perfectFOR UNmANAGEABLE hAIRFOR ANTI-AGING, mATURE

OR FRAGILE hAIR

Gentle shampoo for color treated hair, ideal for use in post-color service


Pigmented shampoo for cool color tones


sulfate-free shaMpoo

silver shaMpoo

Instantly hydrating, lightweight spray conditioner for normal to dry, brittle or curly hair

Care Level 3 ph 3.2

spray conditioner Taming conditioner

for unruly, coarse hair


conditioner

Intensively caring shampoo for extremely damaged normal to thick hair

Care Level 2.5 ph 4.5 - 5.0

deep nourishinG shaMpoo moisturizing shampoo

for normal to dry, brittle or curly hair


shaMpoo

moisturizing care & styling balm with added heat protection


Beauty BalM

Anti-aging rich conditioner for dry, brittle or mature hair


conditioner

shaMpooAnti-aging, gentle cleansing shampoo for dry, brittle or mature hair


Taming shampoo for unruly, coarse hair


shaMpoo

Smoothing cream with heat protection

Care Level 3ph 5.8 - 6.0

sMoothinG creaM

Bc fiBre force

Restructuring Treatment for extremely damaged and weak hair


treatMent

Instant leave-in conditioner for extremely damaged and weak hair


spray conditioner

Intensive cream conditioner for extremely damaged and weak hair


conditioner

Restructuring shampoo for extremely damaged and weak hair


shaMpoo

FOR RESTRUCTURING EXTREmELY DAmAGED hAIR

SPEEDS UP BLOw-DRY TImE

IDEAL FOR COLOR

CORRECTION

EmERGENCY CARE RANGE

Expert Reference Book

SOPHISTICATED MERCHANDISER THAT HIGHLIGHTS

NEW INNOVATIONS TO MAXIMIZE ALL POTENTIAL REVENUE STREAMS

SUPPORTING YOU EVERY STEP OF THE WAY

Client consultation support Product recommendation support

In-salon service supportRetailing & merchandising support

PREMIUM MERCHANDISER

NEW BC BONACURE

New BC BONACURE brings hair closer than ever to natural perfection

1.1. Patented Cell Perfector Technology with extraordinary results never before seen, to win new customers

6.6. Full support to enhance your expertise and maximize all potential revenue streams for your salon

2.2. Eye-catching packaging designed to capture attention and convey benefits for instant retail success

3.3. Innovative hero products that turn emerging trends into consistent retail success

4.4. Our breakthrough BC EXTRA SHOTS for tailored care experiences that boost service and retail revenues

5.5. New 360° approach to hair care that incorporates individual product solutions into the consultation, to guarantee hair perfection at home and drive follow-up retail sales

Together. A passion for hairShare with us @SchwarzkopfUSALike us @SchwarzkopfProfessionalUSA Share with us @SchwarzkopfUSA

Repin us @SchwarzkopfPRO

Follow us @SchwarzkopfUSA

Watch us @SchwarzkopfPROVisit us @Schwarzkopf-ProfessionalUSA.com

©Schwarzkopf Professional, a division of Henkel Consumer Goods Inc., Culver City, CA 90230 USA • Toll Free 1-800-707-9997 • Technical Hotline 1-800-234-4672 • IDH# 1932203

BRING ULTIMATE HAIR PERFECTION INTO YOUR SALON...100 60 80 100 On virgin hair, a water drop forms an...

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