BRAND RE:IMAGINED

Storyboard29th July 2013

IntroductionTo follow is a brief visual story of your invited guests journey once they arrive at the event location

For the purposes of illustration the words, colours and images are purely placeholders and will be determined by the content and stories you tell.

Pre-event Registration

Arrival

1. Delegates arrive & collect their personalised Nexus 7 devices, hostesses use the QR scanner to register who they are and prompt their device into life, the device is collected from a moving ‘sushi’ bar

Set and Staging layoutStage one

Stage One

Stage Two

Stage Three

Entrance

Blank surfaces for light and projection

Entering the event space..

2. Delegates are guided in through a corridor, subtle lighting, and a crackle of sound..Their device seems to have a life of its own..

3. Delegates enter into a very non descript environmentMusic playing, the odd flicker of light, and without an obvious screen position

The room and the device start to act as one..

This is a tease of what is to come, a simple, fun beginning to the experience, theroom is a sceneless void of colour and sound only…

Once all the delegates are seated the atmosphere changes completelyAn opening video is played on one screen (stage One) with atmospheric affects throughout the roomThe rest of the room is still in darknessThe country host seemingly steps from behind a hidden wall to set the tone for the dayWelcome content is synced to the delegates devices – this enables the host to explain a little of what is to come

4.Opening – Stage One

5.Presentation one – example Top Shop (Stage One)

First presentation, still on Stage One A visually immersive stage – the room is bathed in darkness, all emphasis is on the stage , not a hint of the what else the room holds!

6.Stage Two – example Burberry Kisses

As the previous presentation endsthe devices alert the delegates to something new..The tone and affects in the room change…delegates are naturally drawn to stage two, and its reveal

7. Stage Three - Brand/Guest Presenter

Delegates are prompted to move to the third and final stage

This is the final presentationbefore break time – as the presentation comes to a close the device alerts delegatesthat it is nearly coffee time….

Network DemoAn open, urban network demo area,works as a refresh and revitalise, chat, one-to-one or interact

8. Break and refresh

Other uses for the device….

Two way voting, interaction, gaming, split into groups, purely dependant on content and message

Devices become part of the room orPresentation.. Again split into groups or as one..

Thank you,Noreen Clifford