Brilliant Steps to do Search Engine Optimization
description
Transcript of Brilliant Steps to do Search Engine Optimization
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Search Engine Optimization
Stage 1 : Web Crawling & Indexing Audit
Stage 2 : Competitor Analysis
Stage 3 : Keyword Analysis
Stage 4 : On page Optimization – Audit
Stage 5 : Off Page Optimization - Audit
Stage 6 : UI Design & Categorization
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Stage1Web Crawling & Indexing & Audit
Status of search engine crawling
Broken links and time out pages Audit
Check out the 301 Web Redirection
Flash & JavaScript Blocks
Status of web page Indexing
Check the site map status
Frequency of Indexing
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Stage2Competitor Analysis
Competitor Traffic Analysis
Competitor Target keywords Review
Competitor Traffic Sources Analysis
Competitor Back Link Analysis
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Stage 3Keyword Analysis
Competitor keywords Analysis
Keyword Selection
Website keyword phrases Analysis
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Stage 4On page Optimization & Audit
On page Optimization Audit
Web page URL optimization
Web page Content Optimization
Title & Meta description
Image Optimization
Internal link building Optimization
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Stage 5Off Page Optimization & Audit
Back Link Audit
Search Engine Submission
Unique Domain Link building
Generate Link Popularity
Social Media website link building
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Stage:6UI Design & Categorization
Audit for URL navigation
Suggest the easy navigation breadcrumb
Categorize the pages as parent page and sub pages
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Status of search engine crawling
We have to check the search engine crawler blocks which not allow the search engine robot to crawl
examples : Robot.txt file block, Meta tag - noindex, nofollow ,
Tool
Screaming Frog's SEO Spider
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Broken links and time out pages Audit
We should do the audit for broken links and time out pages which mostly push down the robot crawling from website. Example : 404 errors , 500 errors
Tool : http://www.brokenlinkcheck.com/
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Check out the 301 Web Redirection
It is very important in the crawling audit. We have to check the header 301 redirection is done properly or not to the exact page or domain. You also check the canonical error to avoid duplication of the same web page or website. Example : 301 Redirection,
Tool : Screaming Frog's SEO Spider
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Flash & JavaScript Blocks
Fundamentally search engine can't crawl the Java & Flash navigation. So we should confirm that, these are not used in the navigation.
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Status of Indexing
We have to check page indexing frequency and indexing status which helps to keep in search engine result.
Site:http://www.getmytrip.com/ & check the cache of the indexed page
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Check the site map status
We have to know the availability of the site map of the website. It should be submitted in search engine for crawling and indexing.
Tool : Google web master tool
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Frequency of Indexing
We have to check the frequency of indexing. If pages are not indexed frequently and very low indexing
. We have to check status of penalization of website. Send reconsideration requests.
Tool : Google web master tool
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Competitor Traffic Analysis
We have to analyze the competitor average traffic trend. It helps to know current trend and online trends for the particular category
Tool : www.alexa.com
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Competitor Target keywords Review
We have to check the target keywords of competitor and its performance. So we can finalize the keyword phrases which generate traffic and competitive keyword.
Tool : www.alexa.com
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Competitor Traffic Sources
We have to check the competitor traffic sources like search engine, social media, campaign. We have to analyze the report.
Spyfu, alexa,
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Competitor Back Link Analysis
We have to analyze competitor back links of Dofollow links & Nofollow link counts, unquie domain links, domain authority, page authority,
https://ahrefs.com/
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Competitor keywords Analysis
We have to select good performing keywords from the competitor. It helps to get new related keywords
Spyfu & SEMRUSH
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Keyword Selection
Select the keywords by using competitor and keyword tool based on the search volume and competitor.
Tool : Google keyword tool, http://www.wordtracker.com/
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Website keyword phrases Analysis :
We should analysis the key phrases in the website. We can finalize the keywords based on our website keywords.
Webmaster tool
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Web page URL optimization
Audit
Audit for the duplicate URLs
Audit the underscore to optimize the hyphens
Optimization :
Optimize the URL with Keyword Phrases based on page content
URL length should be less than 115 characters
Optimize the URL Parameters
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Web page Content Optimization
Audit :
Audit the copy content in the website
Availability of the index-able text in the page
Remove the keyword stuff and spammy content
Optimization :
Using minimum 300 words content in the web page
Should be used keyword phrases 5% maximum in the content
H1 tags used properly in the content
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Title & Meta description Optimization
Audit :
Audit for Repeated meta tags
Audit the pages meta tags and title availability
Check Properly title & meta tags optimized with target keywords
Optimization :
Write the unique page title with keyword phrases for all pages maximum 70 characters w
Writing meta tags for all pages based on page content
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Image Optimization
Audit :
Have to check the optimization images names, alt optimization
Check image indexing
Optimization :
Give image name properly to web page images
Use the alt tag for the images
Can use title for image to get better ranking
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Internal link building Optimization
Audit :
Have to check internal links with keyword stuffs
Audit exact keyword anchor text internal links
Audit for Unrelated page internal linking
Optimization :
Categorize the pages and build the internal linking with the same category page.
Use the anchor text with target keyword phrase
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Audit - Off Page Optimization
Audit :
Check spammy back links to remove from the index
Do the audit for nofollow links and dofollow links to increase back link based on report.
Based on competitor back links analysis try to get links like competitor to increase popularity
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Search Engine Submission
We have to submit the URL to get crawling and indexing of the specific search engine
Example : Google , Bing,
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Unique Domain Link building :
Keep linking with unique domains which are related to page
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Generate Link Popularity
Generate the back links for domain popularity by submitting blogging, doing guest post, submit links in classifieds and more.
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Social Media website link building
Submitting the URLs in the Social media websites to get social media signals.
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UI Design & Categorization
Audit :
Audit for URL navigation to ensure the easy navigation
Audit navigation for all URLs
Optimization :
Suggest the easy navigation breadcrumb
Categorize the pages as parent page and sub pages