BRILL BUILDING PREMIUM OOH MEDIA IN THE HEART OF NEW...
9
foxpointmediaco.com PREMIUM OOH MEDIA IN THE HEART OF NEW YORK CITY BRILL BUILDING
Transcript of BRILL BUILDING PREMIUM OOH MEDIA IN THE HEART OF NEW...
foxpointmediaco.com
PREMIUM OOH MEDIA IN THE HEART OF NEW YORK CITYBRILL BUILDING
THE MARKET: NEW YORK
New York is the #1 DMA in the US
Times Square draws 50 Million Visitors a Year -more than any other US attraction
Mostly pedestrian traffic allowing for longer dwell time with media
340,000 pedestrians pass through Times Square on a typical day
Global hot spot for New Year’s Eve celebrations and other events throughout the year
#2 Most Instagrammed locations in the world
THE LOCATION: THE BRILL BUILDING
The Brill Building (also known as Brill Building pop or the Brill Building Sound) is a subgenre of pop music originating from the Brill Building in New York City, where numerous teams of professional songwriters penned material for girl groups and teen idols in the early 1960s. The Brill Building is located just north of Times Square and further uptown from the historic musical Tin Pan Alley neighborhood.
BRILL BUILDINGTHE
TIMES SQUARE: NEW YORK
MANHATTAN
CENTRAL PARK
NEW JERSEY
BRYaNT PARK
CENTRAL PARK
49 th STREET
BROA
DWAY
TIMES SQUARE
EMPIRE STATE BUILDINGMADISON SQUARE GARDEN
GRAND CENTRAL
HELL’S KITCHEN
MIDTOWN
CHELSEA
SOHO
UPPEREAST SIDE
UPPERWEST SIDE
TIMES SQUARE
STATUE OF LIBERTY
BATTERY PARKNYSE
RADIO CITY MUSIC HALL
MUSEUM OF ART
COLUMBUS CIRCLE
ROCKEFELLER CENTER
THE MEDIA: DIGITAL
LANDMARK MEDIACombined static and digital media
Positioned between Times Square and Central Park along Broadway
456,000 weekly impressions
Unique digital display configuration
Opportunity for one-of-a-kind creative executions
Environment friendly to long dwell times & activation
FOR RENDERING PURPOSES
THE MEDIA: DIGITAL
SOUTH VIEW
DIMENSIONS: 17’6”H x 18’3”W
214’8”H x 19’6”W
326’8”H x 14’8”W
411’0”H x 15’11”W
512’3”H x 13’6”W
68’8”H x 18’3”W
IMPRESSIONS:456,000
FACING:SOUTH & EAST
ILLUMINATION:24 HOURS
1
2 3
4 5
6
1 2 3
45
6
PANEL ID: NY-331 TAB: 30755321DIMENSIONS: VARIOUSLATITUDE: 40.7695LONGITUDE: -73.9845
NEW YORK BRILL DIGITAL SPEC
LOCATION: The Brill Building, 1619 Broadway, New York, NY 10019
ARTWORK/VIDEO REQUIREMENTS• All rendered artwork: (1.0)px @ 72 dpi• Color Mode: RGB
• STATIC content format: .jpg (72dpi at 100% pixel dimension)• MOTION GRAPHIC content format: .mp4 (H.264 codec)SEND FILES TO: [email protected]
1
1 4
2 5
63
2
34 5
PIXEL DIMENSIONS:
216H x 540W
432H x 576W
792H x 432W
DRAWING NOT TO SCALE
324H x 468W
360H x 396W
252H x 540W
6
WHY OUT OF HOME?
OOH is immune to being skipped, blocked or turned off.
OOH remains a mass reach medium, reaching at least half of consumers in most markets and as much as 90% in some. OOH audience measurement continues to improve.
OOH media continues to advance with digital displays encouraging direct engagement and interaction.
OOH allows advertisers to execute unique campaigns that stay top of mind with consumers.
