Brijesh Project

8/2/2019 Brijesh Project

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A

PROJECT REPORT

ON

A survey on Customer Satisfaction of Hero

Honda and Bajaj bikesFOR

MASTER OF MANAGEMENT STUDIES (MMS)

UNIVERSITY OF KALYAN

SUBMITTED TO

SAKET GYANPEETS

SAKET COLLEGE OF MANAGEMENTKALYAN(E)

UNDER THE GUIDANCE OF

PROF. SIDDHI MADDHALKARSUBMITTED BY

BRIJESH R. CHAUHAN

MMS- IV

Roll No 10

Marketing


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CERTIFICATE

This is to certify that __________________________________has successfully completed the

project work as a part of academic fulfillment of Masters of Management Studies (M.M.S.)

semester IV examination.

Name & Signature of Project Guide

Date : _________________

DIRECTOR

SAKET COLLEGE OF MANAGEME


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DECLARATION

I, Brijesh R. Chauhan of Master of Management Studies Semester IV of Saket

College of Management, hereby declare that I have successfully completed this

Project on A survey on Customer satisfaction of Hero Honda and Bajaj Bikes in

the academic year 2011-12 The information incorporated in this project is true and

original to the best of my knowledge.

_____________________________

Signature


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Contents

Sr.no Topic Page

no.1 Executive Summery 2

2 Objectives of Project 3

3 About HUL

3.

1

Company profile 4

3.

2

Present stature: 7

3.

3

History 9

4 Products 15

5 Distribution network 34

6 Market Share 40

8 Key Findings 47

7 HUL in Rural 59

8 Recommendations 70

9 Conclusion 71


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Executive Summary

Title of the project:A survey on Customer Satisfaction of Hero Honda and Bajaj

bikes.

Project Guide: Prof. Siddhi Maddhalkar

OBJECTIVES :

1. To analyze the customer satisfaction.2. To analyze the customer preference3.

To analyze after sales services of bikes.

4. To study the behavioral factors of consumers in motor bikes.Summary of the Project:

India has the largest number of two wheelers in the world with 41.6 million vehicles. So it is

much necessary to find out the level of satisfaction amongst the customers using bikes. In

India many two wheeler manufacture are present, but Hero Honda and Bajaj automobiles are

the major players.

In this project research has been conducted in Kalyan city,so as to find out the level of

the satisfaction amongst the consumers, this research also shows the factors influencing the

purchase decision of the customer,their preferences towards the bikes,and their valuable

suggestions.

Brief history of Hero Honda and Bajaj automobiles has been included

Primary data in this research was obtained through questionnaires and direct interview.

Findings and observations are obtain through this project, are fully explained with the help

of the graphs, pie charts. Hero Honda is considered to be most fuel-efficient bike on Indian

roads.Service & Spare parts are available throughout India in local markets also.While

buying a motorcycle, economy is the main consideration in form of maintenance cost, fuel

efficiency.


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OBJECTIVES

1. To analyze the customer satisfaction.2. To know the customer satisfaction towards both Hero Honda and Bajaj

bikes.

3. To analyze the customer preference.4. To know the features in the bikes, that attracts the customers.5. To analyze after sales services of bikes.6. To know the satisfaction level of the customer while taking after sales

service.

7. To study the behavioral factors of consumers in motor bikes.8. To know the factors which influence the buying decision of the customers.


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Statement of the Problem:

The knowledge of post purchase consumer perception of a product and level of

satisfaction with a product is essential for the manufacturers of a product in order

to get an idea about what the general consumer perceives about the product.

This helps the manufacturer to know where his product is lacking as compared

with a competitor.

Now-a-days the competitors are Suzuki, Yamaha, Honda and TVS, in the two-

wheeler market. It is much important to any manufacturer to understand the level

of satisfaction to their product and they should manufacture and provide the

services to their customers in such a way that it should provide complete

satisfaction to its customers. Then only they can compete in this competitive

world.Hence today study aims at analysis of Consumer Satisfaction towards HeroHonda and Bajaj bikes.


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RESEARCH METHODOLOGY

It is well known fact that the most important step in marketing research process is

to define the problem. Choose for investigation because a problem well defined is

half solved. That was the reason that at most care was taken while defining various

parameters of the problem. After giving through brain storming session, objectives

were selected and the set on the base of these objectives. A questionnaire was

designed major emphasis of which was gathering new ideas or insight so as to

determine and bind out solution to the problems.

DATA SOURCE

Research included gathering both Primary and Secondary data. Primary data is the

first hand data, which are selected a fresh and thus happen to be original in

character.

Primary Data was crucial to know various customers and past consumer views

about bikes and to calculate the market share of this brand in regards to other

brands.

Secondary data are those which has been collected by some one else and which

already have been passed through statistical process. Secondary data has been

taken from internet, newspaper, magazines and companies web sites.


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RESEARCH APPROACH

The research approach was used survey method which is a widely used method for

data collection and best suited for descriptive type of research survey includes

research instrument like questionnaire which can be structured and unstructured.

Target population is well identified and various methods like personal interviews

and telephone interviews are employed.

SAMPLING UNIT

It gives the target population that will be sampled. This research was carried in

Kalyan.

These were 100 respondents.

DATA COMPLETION AND ANALYSIS

After the data has been collected, it was tabulated and findings of the project were

presented followed by analysis and interpretation to reach certain conclusions.

Scope of the Study:

The study covers the overall consumer opinion survey on Hero Honda and Bajaj

bikes and is restricted to Kalyan only. The study is done to analyses the consumer

satisfaction towards the Hero Honda and Bajaj bikes.


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METHODOLOGY OF THE STUDY

Sources of Data

Primary Sources. Secondary Sources.

Primary Sources:

Primary sources are original sources directly collected data that have not been

previously collected.

Primary data in this research was obtained through questionnaires and directinterview.

to collect information on responses requiring an

explanation and also information vital to the study but not covered in the

questionnaires.

Secondary Sources:

These are sources containing data that have been collected and compiled for

another purpose.

Secondary data for the study is obtained through the companys brochure and

information from library and through internet source


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DATA PROCESSING AND ANALYSIS:

Validation:

The researches routinely checked some proportion of questionnaire in order to

check, whether an accurate sample was obtained.

Editing:

In the second step the researches edited the data and some of the questions were

found not necessary in order to extract the relevant information. Hence the

questions prepared are modified in order to extract the relevant information.

Coding:

Pre coding is done which involves identification and classification of each

response.

Transcription:

Since direct tabulation from the edited data is difficult the researcher used the

transcription process [in a long work sheet] rather than obtain tabulation directly.


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Literature Review

INTROUDCTION TO AUTOMOBILE INDUSTRY

History of two wheelers:

The Britannica Encyclopedia describes a motorcycle as a bicycle or tricycle

propelled by an internal-combustion engine (or, less often, by an electric engine).

The motors on mini-bikes, scooters, and mopeds, or motorized velocipedes, are

usually air-cooled and range from 25 to 250 cubic cm (1.5 to 15 cubic inches) in

displacement; the multiple-cylinder motorcycles have displacements of more than

1,300 cubic cm.

The automobile was the reply to the 19th-century dream of self-propelling the

horse drawn carriage. Similarly, the invention of the motorcycle created the self-

propelled bicycle. The first commercial design was a three-wheeler built by

Edward Butler in Great Britain in 1884. This employed a horizontal single-cylinder

gasoline engine mounted between two steer able front wheels and connected by a

drive chain to the rear wheel.

The 1900s saw the conversion of many bicycles, or pedal cycles by adding small,

centrally mounted spark ignition engines. There was then felt the need for reliable

constructions. This led to road trial tests and competition between manufacturers.

Tourist Trophy (TT) races were held on the Isle of Man in 1907 as reliability or

endurance races.

Such were the proving ground for many new ideas from early two-stroke-cycle

designs to supercharged, multivalent engines mounted on aerodynamic, carbon-

fiber reinforced bodywork.


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Invention of Two Wheelers

The invention of the first two-wheeler is a much-debated issue. "Who invented the

first motorcycle?" may seem like a simple question, but the answer is quite

complicated.Two-wheelers owe their descent to the "safety" bicycle, i.e., bicycles with front and

rear wheels of the same size, with a pedal crank mechanism to drive the rear wheel.

Those bicycles, in turn descended from high-wheel bicycles. The high-wheelers

descended from an early type of pushbike, without pedals, propelled by the rider's feet

pushing against the ground. These appeared around 1800, used iron-banded wagon

wheels, and were called "bone-crushers," both for their jarring ride, and their tendency

to toss their riders.

Gottlieb Daimler (who later teamed up with Karl Benz to form the Daimler-Benz

Corporation) is credited with building the first motorcycle in 1885, one wheel in the

front and one in the back, although it had a smaller spring-loaded outrigger wheel on

each side. It was constructed mostly of wood, the wheels were of the iron-banded

wooden-spoke wagon-type, and it definitely had a "bone-crusher" chassis!

This two-wheeler was powered by a single-cylinder Otto-cycle engine, and may havehad a spray-type carburetor. (Wilhelm May Bach, Daimler's assistant, was working on

the invention of the spray carburetor at the time). If two wheels with steam propulsion

can be called a motorcycle, then the first one may have been American.

One such machine was demonstrated at fairs and circuses in the eastern US in 1867.

This was built by one Sylvester Howard Roper of Roxbury, Massachusetts. There is

an existing example of a Roper machine, dated 1869. A charcoal-fired two-cylinder

engine, whose connecting rods directly drive a crank on the rear wheel, powers it.

This machine predates the invention of the safety bicycle by many years, so its chassis

is also based on the "bone-crusher" bike.


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History of

India has the largest number of two wheelers in the world with 41.6 million

vehicles. India has a mix of 30 percent automobiles and 70 percent two wheelers

in the country. India was the second largest two wheeler manufacturer in the

world starting in the 1950s with the birth of Automobile Products of India (API)

that manufactured scooters. API manufactured the Lambrettas but, another

company, Bajaj Auto Ltd. surpassed API and remained through the turn of the

century from its association with Piaggio of Italy (manufacturer of Vespa).

The license raj that existed between the1940s to1980s in India, did not allow

foreign companies to enter the market and imports were tightly controlled. This

regulatory maze, before the economic liberalization, made business easier for local

players to have a sellers market. Customers in India were forced to wait 12 years

to buy a scooter from Bajaj. The CEO of Bajaj commented that he did not need a

marketing department, only a dispatch department. By the year 1990, Bajaj had a

waiting list that was twenty-six times its annual output for scooters.

The motorcycle segment had the same long wait times with three manufacturers;

Royal Enfield, Ideal Jawa, and Escorts. Royal Enfield made a 350cc Bullet with

the only four-stroke engine at that time and took the higher end of the market but,

there was little competition for their customers. Ideal Jawa and Escorts took the

middle and lower end of the market respectively.In the mid-1980s, the Indian

government regulations changed and permitted foreign companies to enter the

Indian market through minority joint ventures. The two-wheeler market changedwith four Indo-Japanese joint ventures: Hero Honda, TVS Suzuki, Bajaj Kawasaki

and Kinetic Honda. The entry of these foreign companies changed the Indian

market dynamics from the supply side to the demand side. With a larger selection

of two-wheelers on the Indian market, consumers started to gain influence over the


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products they bought and raised higher customer expectations. The industry

produced more models, styling options, prices, and different fuel efficiencies. The

foreign companies new technologies helped make the products more reliable and

with better quality. Indian companies had to change to keep up with their global

counterparts.

BOARD OF DIRECTORS

No. Name of the Directors Designation

1 Mr. Brijmohan Lall Munjal Chairman & Whole-time Director

2 Mr. Pawan Munjal Managing Director

3 Mr. Toshiaki Nakagawa Jt. Managing Director

4 Mr. Takao Eguchi Whole-time Director

5 Mr. Satyanand Munjal Non-executive Director

6 Mr. Om Prakash Munjal Non-executive Director

7 Mr. Tatsuhiro Oyama Non-executive Director

8 Mr. Masahiro Takedagawa Non-executive Director

9 Mr. Narinder Nath Vohra Non-executive & Independent Director

10 Mr. Pradeep Dinodia Non-executive & Independent Director

11 Gen.(Retd.) Ved Prakash Malik Non-executive & Independent Director

12 Mr. Analjit Singh Non-executive & Independent Director

13 Dr. Pritam Singh Non-executive & Independent Director

14 Ms. Shobhana Bhartia Non-executive & Independent Director

15 Dr. Vijay Laxman Kelkar Non-executive & Independent Director
http://www.herohonda.com/co_board_directors.htm#1http://www.herohonda.com/co_board_directors.htm#2http://www.herohonda.com/co_board_directors.htm#3http://www.herohonda.com/co_board_directors.htm#4http://www.herohonda.com/co_board_directors.htm#5http://www.herohonda.com/co_board_directors.htm#6http://www.herohonda.com/co_board_directors.htm#7http://www.herohonda.com/co_board_directors.htm#8http://www.herohonda.com/co_board_directors.htm#9http://www.herohonda.com/co_board_directors.htm#10http://www.herohonda.com/co_board_directors.htm#11http://www.herohonda.com/co_board_directors.htm#12http://www.herohonda.com/co_board_directors.htm#13http://www.herohonda.com/co_board_directors.htm#14http://www.herohonda.com/co_board_directors.htm#15http://www.herohonda.com/co_board_directors.htm#15http://www.herohonda.com/co_board_directors.htm#14http://www.herohonda.com/co_board_directors.htm#13http://www.herohonda.com/co_board_directors.htm#12http://www.herohonda.com/co_board_directors.htm#11http://www.herohonda.com/co_board_directors.htm#10http://www.herohonda.com/co_board_directors.htm#9http://www.herohonda.com/co_board_directors.htm#8http://www.herohonda.com/co_board_directors.htm#7http://www.herohonda.com/co_board_directors.htm#6http://www.herohonda.com/co_board_directors.htm#5http://www.herohonda.com/co_board_directors.htm#4http://www.herohonda.com/co_board_directors.htm#3http://www.herohonda.com/co_board_directors.htm#2http://www.herohonda.com/co_board_directors.htm#1


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COMPANY PROFILE

Hero, is the brand name used by the Munjal brothers in the year 1956 with the

flagship company Hero Cycles. The two-wheeler manufacturing business of bicycle

components had originally started in the 1940s and turned into the worlds largest

bicycle manufacturer today. Hero is a name synonymous with two-wheelers in India

today. The Munjals roll their own steel, make free wheel bicycle critical components

and have diversified into different ventures like product design. The Hero Group

philosophy is: To provide excellent transportation to the common man at easily

affordable prices and to provide total satisfaction in all its spheres of activity. The

Hero group vision is to build long lasting relationships with everyone (customers,

workers, dealers and vendors). The Hero Group has a passion for setting higher

standards and Engineering Satisfaction is the prime motivation, way of life and

work culture of the Group. In the year 1984, Mr. Brijmohan Lal Munjal, the Chairman

and Managing Director of Hero Honda Motors (HHM), headed an alliance between

the Munjal family and Honda Motor Company Ltd. (HMC). HHM Mission Statement

is: We, at Hero Honda, are continuously striving for synergy between technology,

systems, and human resources to provide products and services that meet the quality,

performance, and price aspirations of our customers. While doing so, we maintain the

highest standards of ethics and societal responsibilities, constantly innovate products

and processes, and develop teams that keep the momentum going to take the company

to excellence in the new millennium. This alliance became one of the most

successful joint ventures in India, until the year 1999 when HMC had announced a

100% subsidiary, Honda Motorcycle & Scooter India (HMSI). This announcementcaused the HHM stock price to decrease by 30 percent that same day. Munjal had to

come up with some new strategic decisions as, HMSI and other foreign new entry

companies were causing increased intensity of rivalry for HHM.


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GROWTH

The business growth of Hero Honda has been phenomenal throughout its early days.

The Munjal family started a modest business of bicycle components. Hero Group

expanded so big that by 2002 they had sold 86 million bicycles producing 16000bicycles a day. Today Hero Honda has an assembly line of 9 different models of

motorcycles available. It holds the record for most popular bike in the world by sales

for Its Splendor model. Hero Honda Motors Limited was established in joint venture

with Honda Motors of Japan in 1984, to manufacture motorcycles. It is currently the

largest producer of Two Wheelers in the world. It sold 3 million bikes in the year

2005-2006. Recently it has also entered in scooter manufacturing, with its model

PLEASURE mainly aimed at girls. The Hero Group has done business differently

right from the start and that is what has helped them to achieve break-through in the

competitive two-wheeler market. The Group's low key, but focused, style of

management has earned the company plaudits amidst investors, employees, vendors

and dealers, as also worldwide recognition.The growth of the Group through the years

has been influenced by a number of factors:

Just-in-TimeThe Hero Group through the Hero Cycles Division was the first to introduce the

concept of just-in-time inventory. The Group boasts of superb operational efficiencies.

Every assembly line worker operates two machines simultaneously to save time and

improve productivity. The fact that most of the machines are either developed or

fabricated in-house, has resulted in low inventory levels. In Hero Cycles Limited, the

just-in-time inventory principle has been working since the beginning of production in

the unit and is functional even till date.. This is the Japanese style of production and in

India; Hero is probably the only company to have mastered the art of the just-in-time

inventory principle.


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Dealer Network

The relationship of Hero Group with their dealers is unique in its closeness. The

dealers are considered a part of the Hero family. A nation-wide dealer network

comprising of over 5,000 outlets, and have a formidable distribution system in place.Sales agents from Hero travels to all the corners of the country, visiting dealers and

send back daily postcards with information on the stock position that day, turnover,

fresh purchases, anticipated demand and also competitor action in the region. The

manufacturing units have a separate department to handle dealer complaints and

problems and the first response is always given in 24 hours.

Financial Planning

The Hero Group benefits from the Group Chairman's financial acumen and his grasp

on technology, manufacturing and marketing. Group Company, Hero Cycles Limited

has one of the highest labor productivity rates in the world. In Hero Honda Motors

Limited, the focus is on financial and raw material management and a low employee

turnover.

Quality

Quality at Hero is attained not just by modern plants and equipment and through latesttechnology, but by enforcing a strict discipline. At the Group factories, attaining

quality standards is an everyday practice - a strictly pursued discipline. It comes from

an amalgamation of the latest technology with deep-rooted experience derived from

nearly four decades of hard labor. It is an attitude that masters the challenge of growth

and change - change in consumers' perceptions about products and new aspirations

arising from a new generation of buyers. Constant technology up gradation ensures

that the Group stays in the global mainstream and maintains its competitive edge.

With each of its foreign collaborations, the Group goes onto strengthen its quality

measures as per the book. The Group also employs the services of independent

experts from around the world to assist in new design and production processes.


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Diversification

Throughout the years of enormous growth, the Group Chairman, Mr. Lall has

actively looked at diversification. A considerable level of backward integration in

its manufacturing activities has been ample in the Group's growth and led to the

establishment of the Hero Cycles Cold Rolling Division, Munjal and Sunbeam

Castings, Munjal Auto Components and Munjal Showa Limited amongst other

component-manufacturing units. Then there were the expansion into the

automotive segment with the setting up of Majestic Auto Limited, where the first

indigenously designed moped, Hero Majestic, went into commercial production in

1978. Then came Hero Motors which introduced Hero Puch, in collaboration with

global technology leader Steyr Daimler Puch of Austria. Hero Honda Motors was

established in 1984 to manufacture 100 cc motorcycles.

The Hero Group also took a venture into other segments like exports, financial

services, information technology, which includes customer response services and

software development. Further expansion is expected in the areas of Insurance and

Telecommunication. The Hero Group's phenomenal growth is the result of constant

innovations, a close watch on costs and the dynamic leadership of the Group

Chairman, characterized by a culture of entrepreneurship, of right attitudes and

building stronger relationships with investors, partners, vendors and dealers and

customers.


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Bikes Models

Hero Honda Splendor Plus Hero Honda Passion Plus Hero Honda Karizma Hero Honda CBZ Hero Honda Super Splendor Hero Honda CD Dawn Hero Honda CD Deluxe Hero Honda Achiever Hero Honda Glamour Hero Honda Ambition
http://en.wikipedia.org/w/index.php?title=Hero_Honda_Pleasure&action=edithttp://en.wikipedia.org/w/index.php?title=Hero_Honda_Passion_Plus&action=edithttp://en.wikipedia.org/wiki/Hero_Honda_Karizmahttp://en.wikipedia.org/wiki/Hero_Honda_CBZhttp://en.wikipedia.org/wiki/Hero_Honda_CBZhttp://en.wikipedia.org/wiki/Hero_Honda_Karizmahttp://en.wikipedia.org/w/index.php?title=Hero_Honda_Passion_Plus&action=edithttp://en.wikipedia.org/w/index.php?title=Hero_Honda_Pleasure&action=edit


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History of Bajaj

Bajaj Auto limited is one of the largest two wheeler manufacturing company in India apart

from producing two wheelers they also manufacture three wheelers. The company had

started way back in 1945. Initially it used to import the two wheelers from outside, but from

1959 it started manufacturing of two wheelers in the country. By the year 1970 Bajaj Auto

had rolled out their 100,000th vehicle. Bajaj scooters and motor cycles have become an

integral part of the Indian milieu and over the years have come to represent the aspirations of

modern India. Bajaj Auto also has a technical tie up with Kawasaki heavy industries of Japan

to produce the latest motorcycles in India which are of world class quality The Bajaj

Kawasaki eliminator has emerged straight out of the drawing board of Kawasaki heavy

industries. The core brand values of Bajaj Auto limited includes Learning, Innovation,

Perfection, Speed and Transparency.Bajaj Auto has three manufacturing units in the country

at Akurdi, Waluj and Chakan in Maharashtra, western India, which produced 2,314,787

vehicles in 2005-06. The sales are backed by a network of after sales service

andnmaintenance workshops all over the country.

Bajaj Auto has products which cater to every segment of the Indian two wheeler market

Bajaj CT 100 Dlx offers a great value for money at the entry level. Similarly Bajaj Discover

125 offers the consumer a great performance without making a big hole in the pocket.


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PROFILE:

Founder Jamnalal Bajaj

Year of Establishment 1926

Industry Automotive - Two & Three Wheelers

Business Group The Bajaj Group

Listings & its codes BSECode: 500490; NSE - Code: BAJAJAUTO

Presence Distribution network covers 50 countries.

Dominant presence in Sri Lanka, Bangladesh, Columbia,

Guatemala, Peru, Egypt, Iran and Indonesia.

Joint Venture Kawasaki Heavy Industries of Japan

Registered & Head Office Akurdi

Pune - 411035

India

Tel.: +(91)-(20)-27472851

Fax: +(91)-(20)-27473398

Works Akurdi, Pune 411035

Bajaj Nagar, Waluj Aurangabad 431136

Chakan Industrial Area, Chakan, Pune 411501

E-mail [email protected]

Website www.bajajauto.com
http://www.surfindia.com/finance/security-profile/bajaj-auto-finance-limited.htmlmailto:[email protected]:[email protected]://www.bajajauto.com/http://www.bajajauto.com/mailto:[email protected]://www.surfindia.com/finance/security-profile/bajaj-auto-finance-limited.html


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Bajaj Auto came into existence on November 29, 1945 as M/s Bachraj Trading Corporation

Private Limited. It started off by selling imported two- and three-wheelers in India. In 1959, it

obtained license from the Government of India to manufacture two- and three-wheelers and it

went public in 1960. In 1970, it rolled out its 100,000th vehicle. In 1977, it managed to produceand sell 100,000 vehicles in a single financial year. In 1985, it started producing at Waluj in

Aurangabad. In 1986, it managed to produce and sell 500,000 vehicles in a single financial year.

In 1995, it rolled out its ten millionth vehicle and produced and sold 1 million vehicles in a year.

Timeline of new releases

1971 - three-wheeler goods carrier

1972 - Bajaj Chetak

1976 - Bajaj Super

1977 - Rear engine Autorickshaw

1981 - Bajaj M-50

1986 - Bajaj M-80, Kawasaki Bajaj KB100

1990 - Bajaj Sunny

1994 - Bajaj Classic

1995 - Bajaj Super Excel1997 - Kawasaki Bajaj Boxer, Rear Engine Diesel Autorickshaw

1998 - Kawasaki Bajaj Caliber, Legend(India's first four-stroke scooter)

2000 - Bajaj Saffire

2001 - Eliminator, Pulsar

2003 - Caliber115, Bajaj Wind 125, Bajaj Pulsar

2004 - Bajaj CT 100, New Bajaj Chetak 4-stroke with Wonder Gear, Bajaj Discover DTS-i

2005 - Bajaj Wave, Bajaj Avenger, Bajaj Discover

2006 - Bajaj Platina

2007 - Bajaj Pulsar-200

Scooters

Bajaj Sunny
http://en.wikipedia.org/wiki/1945http://en.wikipedia.org/wiki/1959http://en.wikipedia.org/wiki/Government_of_Indiahttp://en.wikipedia.org/wiki/1960http://en.wikipedia.org/wiki/1970http://en.wikipedia.org/wiki/1977http://en.wikipedia.org/wiki/1985http://en.wikipedia.org/wiki/Aurangabadhttp://en.wikipedia.org/wiki/1986http://en.wikipedia.org/wiki/1995http://en.wikipedia.org/wiki/1971http://en.wikipedia.org/wiki/1972http://en.wikipedia.org/wiki/Bajaj_Chetakhttp://en.wikipedia.org/wiki/1976http://en.wikipedia.org/w/index.php?title=Bajaj_Super&action=edithttp://en.wikipedia.org/wiki/1977http://en.wikipedia.org/wiki/Autorickshawhttp://en.wikipedia.org/wiki/1981http://en.wikipedia.org/w/index.php?title=Bajaj_M-50&action=edithttp://en.wikipedia.org/wiki/1986http://en.wikipedia.org/w/index.php?title=Bajaj_M-80&action=edithttp://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_KB100&action=edithttp://en.wikipedia.org/wiki/1990http://en.wikipedia.org/w/index.php?title=Bajaj_Sunny&action=edithttp://en.wikipedia.org/wiki/1994http://en.wikipedia.org/w/index.php?title=Bajaj_Classic&action=edithttp://en.wikipedia.org/wiki/1995http://en.wikipedia.org/w/index.php?title=Bajaj_Super_Excel&action=edithttp://en.wikipedia.org/wiki/1997http://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_Boxer&action=edithttp://en.wikipedia.org/wiki/1998http://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_Caliber&action=edithttp://en.wikipedia.org/wiki/Legendhttp://en.wikipedia.org/wiki/2000http://en.wikipedia.org/wiki/Bajaj_Saffirehttp://en.wikipedia.org/wiki/2001http://en.wikipedia.org/wiki/2003http://en.wikipedia.org/w/index.php?title=Caliber115&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Wind&action=edithttp://en.wikipedia.org/wiki/Bajaj_Pulsarhttp://en.wikipedia.org/wiki/2004http://en.wikipedia.org/wiki/Bajaj_CT_100http://en.wikipedia.org/w/index.php?title=Wonder_Gear&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Discover_DTS-i&action=edithttp://en.wikipedia.org/wiki/2005http://en.wikipedia.org/wiki/Bajaj_Wavehttp://en.wikipedia.org/wiki/Bajaj_Avengerhttp://en.wikipedia.org/wiki/Bajaj_Discoverhttp://en.wikipedia.org/wiki/2006http://en.wikipedia.org/wiki/Bajaj_Platinahttp://en.wikipedia.org/wiki/2007http://en.wikipedia.org/w/index.php?title=Bajaj_Pulsar-200&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Sunny&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Sunny&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Pulsar-200&action=edithttp://en.wikipedia.org/wiki/2007http://en.wikipedia.org/wiki/Bajaj_Platinahttp://en.wikipedia.org/wiki/2006http://en.wikipedia.org/wiki/Bajaj_Discoverhttp://en.wikipedia.org/wiki/Bajaj_Avengerhttp://en.wikipedia.org/wiki/Bajaj_Wavehttp://en.wikipedia.org/wiki/2005http://en.wikipedia.org/w/index.php?title=Bajaj_Discover_DTS-i&action=edithttp://en.wikipedia.org/w/index.php?title=Wonder_Gear&action=edithttp://en.wikipedia.org/wiki/Bajaj_CT_100http://en.wikipedia.org/wiki/2004http://en.wikipedia.org/wiki/Bajaj_Pulsarhttp://en.wikipedia.org/w/index.php?title=Bajaj_Wind&action=edithttp://en.wikipedia.org/w/index.php?title=Caliber115&action=edithttp://en.wikipedia.org/wiki/2003http://en.wikipedia.org/wiki/2001http://en.wikipedia.org/wiki/Bajaj_Saffirehttp://en.wikipedia.org/wiki/2000http://en.wikipedia.org/wiki/Legendhttp://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_Caliber&action=edithttp://en.wikipedia.org/wiki/1998http://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_Boxer&action=edithttp://en.wikipedia.org/wiki/1997http://en.wikipedia.org/w/index.php?title=Bajaj_Super_Excel&action=edithttp://en.wikipedia.org/wiki/1995http://en.wikipedia.org/w/index.php?title=Bajaj_Classic&action=edithttp://en.wikipedia.org/wiki/1994http://en.wikipedia.org/w/index.php?title=Bajaj_Sunny&action=edithttp://en.wikipedia.org/wiki/1990http://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_KB100&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_M-80&action=edithttp://en.wikipedia.org/wiki/1986http://en.wikipedia.org/w/index.php?title=Bajaj_M-50&action=edithttp://en.wikipedia.org/wiki/1981http://en.wikipedia.org/wiki/Autorickshawhttp://en.wikipedia.org/wiki/1977http://en.wikipedia.org/w/index.php?title=Bajaj_Super&action=edithttp://en.wikipedia.org/wiki/1976http://en.wikipedia.org/wiki/Bajaj_Chetakhttp://en.wikipedia.org/wiki/1972http://en.wikipedia.org/wiki/1971http://en.wikipedia.org/wiki/1995http://en.wikipedia.org/wiki/1986http://en.wikipedia.org/wiki/Aurangabadhttp://en.wikipedia.org/wiki/1985http://en.wikipedia.org/wiki/1977http://en.wikipedia.org/wiki/1970http://en.wikipedia.org/wiki/1960http://en.wikipedia.org/wiki/Government_of_Indiahttp://en.wikipedia.org/wiki/1959http://en.wikipedia.org/wiki/1945


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Bajaj ChetakBajaj CubBajaj SuperBajaj WaveBajaj Legend

Motorcycles

Kawasaki Eliminator

Bajaj Pulsar

Bajaj Kawasaki Wind 125

Bajaj Boxer

Bajaj CT 100

Bajaj Platina

Bajaj Caliber

Bajaj Discover

Bajaj Avenger

Bajaj Pulsar 220 DTS-Fi

Upcoming Models

Bajaj Krystal

Bajaj Blade

Bajaj Sonic

Bajaj XCD String

New Image

The company, over the last decade has successfully changed its image from a scooter

manufacturer to a two wheeler manufacturer, product range ranging from Scooters to

Motorcycle. Its real growth in numbers has come in the last 4 years after successful introduction

of a few models in the motorcycle segment.The company is headed by Rahul Bajaj who is worth

more than US$1.5 billion.
http://en.wikipedia.org/wiki/Bajaj_Chetakhttp://en.wikipedia.org/w/index.php?title=Bajaj_Cub&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Super&action=edithttp://en.wikipedia.org/wiki/Bajaj_Wavehttp://en.wikipedia.org/w/index.php?title=Bajaj_Legend&action=edithttp://en.wikipedia.org/wiki/Kawasaki_Eliminatorhttp://en.wikipedia.org/wiki/Bajaj_Pulsarhttp://en.wikipedia.org/w/index.php?title=Bajaj_Kawasaki_Wind_125&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Boxer&action=edithttp://en.wikipedia.org/wiki/Bajaj_CT_100http://en.wikipedia.org/wiki/Bajaj_Platinahttp://en.wikipedia.org/w/index.php?title=Bajaj_Caliber&action=edithttp://en.wikipedia.org/wiki/Bajaj_Discoverhttp://en.wikipedia.org/wiki/Bajaj_Avengerhttp://en.wikipedia.org/wiki/Bajaj_Pulsar_220_DTS-Fihttp://en.wikipedia.org/w/index.php?title=Bajaj_Krystal&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Blade&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Sonic&action=edithttp://en.wikipedia.org/wiki/Rahul_Bajajhttp://en.wikipedia.org/wiki/Rahul_Bajajhttp://en.wikipedia.org/w/index.php?title=Bajaj_Sonic&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Blade&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Krystal&action=edithttp://en.wikipedia.org/wiki/Bajaj_Pulsar_220_DTS-Fihttp://en.wikipedia.org/wiki/Bajaj_Avengerhttp://en.wikipedia.org/wiki/Bajaj_Discoverhttp://en.wikipedia.org/w/index.php?title=Bajaj_Caliber&action=edithttp://en.wikipedia.org/wiki/Bajaj_Platinahttp://en.wikipedia.org/wiki/Bajaj_CT_100http://en.wikipedia.org/w/index.php?title=Bajaj_Boxer&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Kawasaki_Wind_125&action=edithttp://en.wikipedia.org/wiki/Bajaj_Pulsarhttp://en.wikipedia.org/wiki/Kawasaki_Eliminatorhttp://en.wikipedia.org/w/index.php?title=Bajaj_Legend&action=edithttp://en.wikipedia.org/wiki/Bajaj_Wavehttp://en.wikipedia.org/w/index.php?title=Bajaj_Super&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Cub&action=edithttp://en.wikipedia.org/wiki/Bajaj_Chetak


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Anaiysis and Interpretation

Pie Chart showing age group of the respondents:

It can be inferred that most of the respondents are of the age group between 20-30.

ANALYSIS:

Above table shows that 66 percent of the respondents fall under the age group of

20 30 years, 12 percent of the respondents fall under the age group of 40 50

years, 10 percent of respondents fall under the age group of 3040 years, 8 percentof the respondents fall under the age group of 50 years and above, 4 percent of

respondents fall under the age group of below 20 years.

4

66

12

10

>20 yrs

20-30 yrs

30-40 yrs

< 50 yrs


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INFERENCE:

Hence, we can infer that most respondents are married.

Graph Showing customers profession:

INFERENCE:Hence, we can say that majority of respondents are employees

0%

20%

40%

60%

80%

Married

Unmarried

62%

38%

Marital Status

Marital Status

0%

5%

10%

15%

20%

25%

30%

35%

20%

34%30%

12%

4%

Series1


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Graph Showing Income level of the consumers:

Y axis is in percentage

INTERPRETATION: - The maximum numbers of customers that are using these

bikes fall in the income group of 200000-300000. While this ratio is minimum in

case of customers whose income level fall between 300000-400000


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Graph Showing customers with their respective bikes

Graph Showing Preference of the Consumers towards Hero Honda Bikes:

INTERPRETATION: - Most of the consumers prefer Splendor, followed by

Passion

40%

35%

25%

Hero honda

Bajaj

Others

Series1

0%

10%

20%

30%

40%

SplendorPassion

KarizmaOthers

39%

22%

7%

32%

Series1


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Graph Showing Preference of the Consumers towards Bajaj Bikes:

INTERPRETATION: - Most of the consumers prefer Pulsar

Graph Showing the period for which customers has their bikes:

INTERPRETATION: - It is observed that mostly the customers are having new

bikes.

Series1

0%

10%

20%

30%

40%

PlatinaDiscover

PulsarOther

14%21%

35%

30%

Series1

34%

29%

26%

11%

0-1 yr

1-2yrs

2-3yrs

above 3yrs


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Graph Showing the Purpose of the Consumer towards purchasing the bike:

INTERPRETATION:- The customers are using their bikes mostly for official and

personal purpose. Customers mostly prefers Hero Honda bikes for office purpose

while

Bajaj is prefered for the enjoyment purpose.

Does Advertisement Influence your decision in choosing a Motor Bike?

0%

5%

10%

15%

20%

25%

30%

35%

Office

purpose

Personal

purpose

Joy purpose Other

Hero Honda

Bajaj

Series1

0%

20%

40%

60%

80%

Yes

No

Can't say

67%

23%

10%

Series1


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Out of the sample size of customers, 67% customers agree with the fact that

advertisements play a very significant role in influencing their behavior to choose

the bike. On the other hand 23% customers do not agree to this fact. While

remaining 10%customers are not sure about it.

Graph showing Consumer Satisfaction:

INTERPRETATION:- Out of the sample size of 100 customers, 65 customers says

that they are satisfied with the performance of their bikes. On the other hand 25

customers are not satisfied with the performance of the bikes that they are having.

While the remaining 10 customers are unable to say anything.

65%

25%

10%

Yes

No

Can't say


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Graph shows Factor Influence their purchase decision:

INTERPRETATION:- In Hero Honda bikes the mileage of the bike and the value

that it adds to the status symbol of the customers influences the decision criteria of

most of the customers.

INTERPRETATION:- In Bajaj bikes customers gets more influenced by the price

and quality of the bike and also they think that it adds value to their prestige.

0%

5%

10%

15%

20%

25%

30%

Price Mileage Quality Resale

value

Status

Symbol

15%

26%

11%

18%

30%

Hero Honda

Hero Honda

0%

5%

10%

15%

20%

25%

Price Mileage Quality Resalevalue StatusSymbol

25%

18% 19%

14%

24%

Bajaj

Bajaj


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Graph Showing features considered while purchasing bikes:

INTERPRETATION: - It is observed that in rating of different features of different

bikes people give maximum rating to the look and shape of the bike. At the second

level they give their rating to the pick up. At the third level they rate mileage. And

at the fourth level they give points to maintenance. At last they rate price and brand

image.

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Hero Honda

Bajaj


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Would you like to recommend others to buy

INTERPRETATION: - Most of the respondent recommends Hero Honda,while

30% recommends Bajaj bikes

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

Hero HondaBajaj

Other

41%

30%

29%

Series1


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How satisfied with the after sales service you received for your vehicle?

INTERPRETATION: - Majority of the customers are satisfied with the after sales

serivce. While 6% customers just now purchase their bikes,not able to say

anything.

Series1

0%

10%

20%

30%

40%

50%

60%

70%

Satisfied

Unsatisfied

cant say

64%

30%

6%

Series1


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Graph Showing Most Valuable Brand:

INTERPRETATION: - Majority of the respondents thinks that Hero Honda is the

most valuable brand and second prefernce gives to Bajaj bikes

61%

39%

Most Valuable Brand

Hero Honda

Bajaj


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Findings

During this research project I came in to contact with many customers who are

having bikes.

It has been found that in Hero Honda mostly the customers are having splendorwhile the ratio of the customers using Passion, Karizma and other bikes are

comparatively low.

In Bajaj the customers are giving more preference to Discover and Pulsar models. The maximum numbers of customers that are using these bikes fall in the income

group of 200000-300000.

Customers below the age group of 20 years mostly prefers Pulsar. It has been observed that the customers are using their bikes mostly for official

and personal purpose.

It is observed that the awareness of Hero Honda bikes mostly comes from friendswhile of Bajaj and the awareness comes from newspapers and televisions.

When the customers are asked that are they satisfied with the performance of theirbikes then most of them agrees to the fact.

It has been seen that In Hero Honda bikes the mileage of the bike and the valuethat it adds to the status symbol of the customers influences the decision criteria of

most of the customers.


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In Bajaj bikes customers gets more influenced by the price and quality of the bikeand also they think that it adds value to their prestige.

It is observed that in rating of different features of different bikes people give

maximum rating to the look and shape of the bike. At the second level they give

their rating to the pick up. At the third level they rate mileage.

It is observed that the customers of Hero Honda bikes are not ready to change theirbikes even if a new bike comes in with good features.

While majority of the customers of Bajaj and TVS are ready to change their bikesif new bike provides some good features to them.


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LIMITATIONS

1. Research work was carried out only in Kalyan, the finding may not be applicableto the other parts of the country because of social and cultural differences.

2. The sample was collected using connivance-sampling techniques. As such resultmay not give an exact representation of the population.

3. Shortage of time is also reason for incomprehensiveness.

4. The views of the people are biased therefore it doesnt reflect true picture.


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RECOMMENDATIONS

In order to attract non users promotional strategies like advertising, free- test drivecamps, demonstration camps may be made use of.

Most of the respondents feel the free-service period is not sufficient so thecompany can look into this factor.

The company should Decrease the price of spare parts because it is consideredexpensive by the respondents.

Splendor must try to hold on to the respondents of the age group of 2030 yearsand try to capture the market of younger generation.

This can be done by changing the design making it more sleek, modern and stylish. Hero Honda should think about fuel efficiency in case of upper segment bikes. They also introduce some good finance/discount schemes for students. More service centers should be opened


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CONCLUSIONS

Most of the Pulsar, CBZ & Karizma are purchased by young generation 18 to 30years because they prefer stylish looks and rest of the models of Hero Honda, and

Bajaj are purchased more by daily users who needs more average of bikes than

looks.

Hero Honda is considered to be most fuel-efficient bike on Indian roads. Service & Spare parts are available throughout India in local markets also. While buying a motorcycle, economy is the main consideration in form of

maintenance cost, fuel efficiency.

Majority of the respondent had bought their motorcycle more than 3 years.


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QUESTIONNAIRE

1. Name :

2. Age: > 20 yr 20-30yr 30-40yr

4 0-50yr


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9. Which Model do you have?

Hero Honda: - Splendor Passion

Karizma Other

Bajaj: - CT 100 DiscoverPulsar Other

10. For what purpose do you use your Motor Bike?

Office Purpose Personal Purpose

Joy Purpose Other

11. How do you come to know about this Motor Bike?

Newspaper TelevisionMagazines Friends/Relatives

12. Are you satisfied with the performance of the bike that you are currently

having?

Yes No Cant say

13. Does Advertisement Influence your decision in choosing a Motor Bike?

Yes No Cant say

14. Do you have full knowledge about Bikes before buying?

Yes No Cant say

15. Which factor below influence your decision?

Price Mileage Quality

Resale Value Status Symbol


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16. How would you rate the following factors of bikes with respect to different

companies?

Hero Honda Bajaj

Mileage

PricePick up

Maintenance

Look/Shape

Brand Image

17. If new bike with good feature comes in, then would you like to change your

bikes?

Yes No Cant say

18. Would you like to recommend others to buy ..

Hero Honda Bajaj Other

19. Which brand according to you is Most valuable brand?

Hero Honda Bajaj

20. How satisfied with the after sales service you received for your vehicle?

Fully satisfied SatisfiedUnsatisfied

21. Any Suggestions for Company

Date:

Signature:

Brijesh Project

Documents

Transcript of Brijesh Project