Online Video Advertising

•SF-based Online Video Advertising Network•Privately-held, venture-backed •Runs high quality video ad campaigns for brand name advertisers on premium publishing content

•3rd Largest Video Property on the Web

A Headstart for Tod & Dru

•2005 – Video-watching online picks up•2006 – BrightRoll founded•Launched first contextually-targeted video ad•1,000+ publishers signed up in first 6 months

Online Video is Hot

•The average person watches 182 online videos per month.

•More than 9 billion videos viewed this March in U.S.•Video advertisements are showing up all over the

Web in many innovative formats

How Does it Work?

From a Publisher’s Point of View• Take Inventory - Write up a list of the

space on your page available for ads• Join a categorized Publisher Network• Network Model: BR delivers relevant,

custom ads to fit your content• Exchange Model: Advertisers bid to place

their video ads on your website• Special: Remnant Inventory

How Does it Work?

From an Advertiser’s Point of View•Check out comScore for the latest potential reach rankings

•Deliver Creative - Produce a video commercial and submit it to BrightRoll for conversion

• Set up ad campaign specs – Duration, Reach, Target Audience, Site List

•Use reporting from BrightRoll to optimize CPM (1k impressions), CPC (click-thru)

Ad Serving and Tagging

Millions of “tagged” ads are served to Internet users every day.

Ad Server

Ad

Tracking Tag

Data collected helps clients maximize the profitability of their ad campaign.

Information includes: demographics, browsing history, even offline purchase behavior (VideoImpact).

Online Ad Campaign Reports

• Provides campaign reach, frequency and demographic composition

• Answers: How many and who did my campaign reach? How often?

NetEffect Overview Confidential & ProprietaryCopyright © 2007 The Nielsen Company

Weekly Cumulative Reach

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7/29/2007 8/5/2007 8/12/2007 8/19/2007 8/26/2007 9/2/2007 9/9/2007 9/16/2007

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• Reach was built evenly through the course of the campaign

NetEffect Overview Confidential & ProprietaryCopyright © 2007 The Nielsen Company

Campaign Frequency Distribution• Over 30 percent of those exposed to the campaign were exposed

only once

Campaign Frequency Distribution

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NetEffect Overview Confidential & ProprietaryCopyright © 2007 The Nielsen Company

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Household Size

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Audience Composition - Household Size• Households with 5 or more members indexed strongly with the

campaign

14% 27% 20% 21% 17%Volume of Impressions

Today’s Trends in Video

•Ubiquitous pre-roll, mid-roll ads

•Higher Interactivity•Mobile, High-Speed Video

•Live Streaming •Hyper-targeting combines contextual and demographic factors

Today’s Trends in Video: Learn More

•NewTeeVee

•Beet.TV

•MEDIAmobz

•Mashable

•ReelSEO

Thank you!

Questions?