Bright&bread
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CREATE A NEW MARKET WITH A FAST MOVING CONSUMATION GOOD AS BREAD : Transforming bread in a luxury product
Transcript of Bright&bread
CREATE A NEW MARKET WITH A FAST MOVING CONSUMATION
GOOD AS BREAD:
Transforming bread in a luxury product
Why?
By analyzing the consumers, we realized that there was a lake in the bread market, we all know the classic bread which does crumbs everywhere, which is not easy to eat, on which you have to put something to add some taste. But we do all consume bread and it is good for our health.
So we decided to create a new type of bread without those inconvenient.
How the idea did came?
We saw lots of crumbs at a very luxury restaurant = problem thus opportunity
-We saw people needing to cut their bread = problem thus opportunity
-We saw people needing to put something on the bread= problem thus opportunity
-We saw old people having difficulties to eat and cut bread= problem thus opportunity
- We saw the amount of daily bread consumption = opportunity
-And we ate sweets=opportunity
MIXING PROBLEMS AND OPPORTUNITY WE CAME OUT WITH…
THE B&B BRIGHT & BREAD
Prototyping
How?
We’ll cook little peaces of bread that you can eat in one mouthful and that will have its own taste
1. Change the size of bread To avoid the bread’s crumb one mouthful To create multiple taste To add some lux in the product the more rare is the product the more
value it has got!
Make things little and unique to add them some lux!
How?
2. Add a taste
We’ll create hundred different tastes from sweat to salt, from butter bread to chocolate, from aubergine with garlic to potatoe with red pepper so people won’t have to add anything on it!
Make things easier to add some lux!
How?
3. Change the visibility
Use chocolate boxes to package little bread
Making different kind of boxes: Premium, Silver, Gold boxes
Making the product itself attracting and smelling the taste of it
Make things shiny to add some lux!
How?
4. Marketing Product:
See point 1/2/3 Place:
Open premium shops Create a partnership with luxury hotels and restaurants Create the demandMore rare the product is, more luxury it is!
o Price:High prices to add some lux!
o Promotion:Create a social network where people would add some new taste, meet each other create a new social community around this new marketCreate a special boxes/shape of product for valentine’s day, new year, Easter holidays…
