2008 2008 jarduerajarduera 2008an2008anactivities in 2008activities in 2008

InnovationInnovationYear in Year in the the Basque CountryBasque Country

“2008: innovation year in the Basque Country” is a dissemination and awareness-raising initiative promoted by the Basque Science, Technology & Innovation Council.

It involves promoting activities designed to draw attention to innovation in the Basque Country in 2008, via a programme involving a group of players. Designed to stimulate the dialogue between innovation and society, the action facilitates innovation by ensuring society understands, accepts and acknowledges it.

Our action plan: 2008 activities in 2008

¿¿ What isWhat isInnovation year?Innovation year?

2008

Inno

vatio

n Ye

ar in

the

Basq

ue C

ount

ry 2008 2008 jarduerajarduera 2008an2008anactivities in 2008activities in 2008

we want towe want to

1) Mobilize Basque society, to ensure we have the backing needed for the process of social transformation.:: Create a high level of social stimulation. :: Make people see the need for a “change for the better” in all areas.

2) Advertise the innovation situation in the BC, to visualize our capabilities as the seed of a vital social transformation. :: Portray the state of R&D (+I) in BC and Europe of and individual and collective Basque best practices.

3) Promote innovation values, to educate people and favour their competitiveness in a changing social and economic context. :: Promote the creativity culture, cooperation and networking and entrepreneur learning.

2008

Inno

vatio

n Ye

ar in

the

Basq

ue C

ount

ryWhat What do we want to do we want to

achieve?achieve?

2008 2008 jarduerajarduera 2008an2008anactivities in 2008activities in 2008

Who Who is involvedis involved??

The Basque Science, Technology & Innovation Council declares 2008 Innovation Year in the Basque Country and names an initial working group to get it up and running.

Innobasque acts as the technical secretariat of the working group and is responsible for following up the initiatives implemented.

We are actively looking to encourage the participation of all players and for them to accept the task of promoting innovation and innovation-related values.

Part

icipa

nts 2008 2008 jarduerajarduera 2008an2008an

activities in 2008activities in 2008

WhoWho’’s s leading the leading the initiative?initiative?

Players inPlayers inBSTICBSTIC

Other playersOther playersinvolvedinvolved

To begin with, the public and private players in the Basque Science, Technology & Innovation Council.

Other players involved in the scientific, technological and innovative development of the BC will then join this initial group

Initi

ative

lead

ers 2008 2008 jarduerajarduera 2008an2008an

activities in 2008activities in 2008

WhatWhat’’ss our our image?image?

The logo draws the eyes towards the vertices, highlighted by theplay of colours.

2008 and Euskadi (BC)are the central features

Corp

orat

e im

age 2008 2008 jarduerajarduera 2008an2008an

activities in 2008activities in 2008

WhoWhoare we talking to?are we talking to?

To Basque society as a wholeTo Basque society as a whole

:: Business :: Professional and business associations:: Consultants and cutting-edge services:: Academic world (universities, training centres and business schools):: Educational system:: Healthcare sector:: Transport and telecommunications:: Public institutions:: Students :: Researchers:: Families:: Children:: Etc.

Targ

et P

ublic 2008 2008 jarduerajarduera 2008an2008an

activities in 2008activities in 2008

Our action Our action in in 20082008

Support leversSupport levers

:: Present the common image identifying Innovation Year to Basque society.

:: Massive publicity campaign for the Innovation Manifesto, inviting businesses, all types of organizations and Basque people in general to join us.

:: Integrate the activities and projects of a wide range of players in a single line of work, publicize and monitor them.

:: Coordinate public and private initiative, encouraging the exchange of experiences between all organizing bodies.

:: Offer specific activities, action and programmes, in cooperation with innovation-related bodies, the media and other mouthpiece organizations.

Actio

n

2008 2008 jarduerajarduera 2008an2008anactivities inactivities in 20082008

:: Innovating with all senses: the aroma of innovation:: Website of the year:: Video competition:: School creativity workshop:: Stories of innovation :: Innovation on the move: cultural cycles:: Basque Innopolis 08 :: Concert for Innovation:: Sampling – tasting innovation :: Health innovation Forum:: Science, Technology & Innovation Week:: Quality Week:: BGC:: Latin American Businessmen’s Summit

Some examplesSome examples::

Actio

n Our action Our action in 2008in 2008

2008 2008 jarduerajarduera 2008an2008anactivities inactivities in 20082008

CommunicationCommunicationPlanPlan

Press office: Specific media-bound information.

Advertising campaign lasting the whole year.

Marketing campaign : merchandising, sponsorships…

Canvassing sponsors and collaborators to involve private businessin promoting and advertising innovation.

Com

mun

icatio

n Pl

an 2008 2008 jarduerajarduera 2008an2008anactivities in 2008activities in 2008

HowHow can can you help?you help?

Coop

erat

ion

agre

emen

t

1) By including innovation-related initiatives in the Action Plan for the year.

2) By applying the common image by which Basques will identify the Innovation Year in your organization’s advertising material: adverts, posters, publicity, merchandising, etc.

3) By subscribing to the Innovation Manifesto and telling the company’s, organization’s or player’s target groups about it.

4) By designing specific innovation-related activities, action and programmes.

2008 2008 jarduerajarduera 2008an2008anactivities en 2008activities en 2008

Parque TecnolParque Tecnolóógico de gico de BizkaiaBizkaia (Vizcaya (Vizcaya TechnologyTechnology ParkPark))

C/ C/ LaidaLaida BideaBidea, 214 48170 Zamudio, 214 48170 Zamudio

2008 2008 jarduerajarduera 2008an2008anactivitiesactivities in 2008in 2008