Briefing for the UK education sector Sinéad Rocks Director of Education, BBC

25 April 2019

Agenda

• BBC Learning - update

• External Linking

• Operations update – finances

• Q&A

BBC Learning works to transform lives through education

BBC Bitesize

BBC Bitesize is our flagship educational

website, now in its 20th year

• Used by 90% of 16 year olds

• … 80% of 11-15 year olds

• …and 40% of 5-11 year olds

Education campaigns

BBC Learning delivers educational campaigns that address major societal deficits in the UK

BBC Teach

BBC Teach supports teachers

with world-class, curriculum-

linked programming for

classroom use, along with live

lessons and audio clips.

In March 2018 we launched a new vision for education at the BBC

Education is one of the BBC’s five public purposes.

Last year, BBC Learning worked with partners to

develop a strategic vision to reinvent the BBC’s

education offer for the new charter.

Our vision focuses on what the BBC does best:

• Reaching and motivating all audiences with brilliant

content, products and services

• Convening powerful partnerships around key goals

• Executing major educational campaigns to deliver a

stepwise positive benefit on UK society

The three initiatives that we proposed and have developed in 2018 are:

This vision set out three initiatives to support our audiences’ education needs and increase BBC reach and time spent

with key demographics

Early years language and

literacy

Transforming Bitesize and

expanding its age remit and

content provision

Lifelong Learning

Dilwara

Early years practitioner

BBC Online Portfolio Review

• We‘re moving to fewer, personalised online services – this will be an initial

portfolio of eight main online services:

Homepage, iPlayer, Sounds, News, Sport, Weather, Bitesize, Children's

• Each online service will showcase more high-impact content from across the

BBC that our audiences will love, in a way that feels more digital, personal

and dynamic.

• This means doing less of what doesn't work well with audiences and making

these online services feel more relevant to them.

Bitesize students image slide Bitesize

BBC Bitesize supports students with their studies outside the classroom, at home and on the go. It directly relates to the curriculum, supporting learners from reception through to taking

school-leaving exams.

BBC Bitesize also provides UK students with online resources offering careers inspiration and advice, and we support the broader needs of young people in the UK, with life skills,

mindfulness and resilience.

Careers and Support

We recently launched new Careers and Support sections on Bitesize.

Working with experts, partners and young people we’ve produced new content covering:

• Inspiration and information for life beyond school

• Real-life stories and advice to help students make informed choices and thrive at school and in life.

England Published since October 2018 Primary: RE (KS2); History – Ancient Egypt (KS2); History - Significant Individuals (KS1); Geography – KS1 & KS2; English – Karate Cats KS1 game; English – Crystal Explorers KS2 game; Maths – Guardians: Defenders of Mathematica KS2 game Secondary: KS3 English; GCSE Computer Science; Design and Technology; French; Music (phase two); Religious Studies (phase one); Spanish; Functional Skills: maths; English; Bitesize support: choosing your GCSE/Nationals options; The 9 to 5 with Stacey Dooley (work experience and skills for work); Bitesize Careers: approx. 250 job profiles; supporting content on skills for work; 'Returning to Learning' for 24-35s

In production 19/20 Primary: Modern Foreign Languages: French; Spanish; Mandarin; Geography; History; Primary games (numeracy; literacy; science); Secondary: KS3 Modern Foreign Languages: French, German and Spanish; Music; Religious Studies; GCSE Business Studies (new specification); Drama (new specification); Art and Design (refresh current content); Ongoing social and topical feature content; Bitesize Support: managing stress and anxiety; independent living and financial literacy; other topics TBC, likely to include substance abuse, crime, mental health, body image, healthy relationships, social media, political voice; Bitesize Careers: additional job profiles; work experience advice; volunteering and social action

Published content:

Northern Ireland Published since October 2018 GCSE: CCEA Religious Studies; CCEA Chemistry; CCEA Physics; KS2: Music; Ulster Scots In production 19/20 GCSE:CCEA Hospitality (publishing May/June) CCEA Double Award Science; CCEA Irish; CCEA Spanish; CCEA French; KS3: Environment and society (Significant NI people) Foundation Studies: Personal Development and Mutual Understanding

Scotland Published since October 2018 Primary: Numeracy - Fractions, money and measure; National 5 Design and Manufacture; Additional topics in National 5 and Higher Geography and History; Higher Business Management; Higher English - Spoken word and performance; Exam advice across National 5 and Higher subjects In production 19/20 Primary Literacy - Early reading; History/Social subjects - Scottish history; 3rd and 4th Level English, Maths, Science; Higher: Music, PE, Spanish

Wales Published since October 2018 KS3/CA3 Welsh, GCSE/TGAU Religious Studies, GCSE/TGAU Geography In production 19/20 GCSE/TGAU Music, KS3/CA3 Science, Digital Competence Framework (Wales specific English & Welsh content - will sit on BBC Teach), KS3/CA3 History. There will be others but we are scoping to allow us to prioritise at the moment. Likely to be more KS3 content.

Topical and social

In September we re-launched our social channels across Facebook, Twitter and Instagram, where our ambition is to demonstrate the breadth and depth of the Bitesize proposition. Alongside this we publish topical feature articles on Bitesize online, creating content that links real-world events with our support, careers and curriculum content.

In September we relaunched the Bitesize product as we celebrated its 20th anniversary. Since then we have:

• Improved the structure and navigation, in particular supporting our new areas of Support and Careers.

• Completed the migration of content from old legacy platforms, and decommissioned old content where no longer relevant

• Developed and trialled improved functionality for practice and progression at GCSE level.

• Continued to build our social channels on Facebook and Instagram • Introduced more topicality to Bitesize, in line with the BBC’s Online Portfolio

Review

Product developments

Over the next year our focus is on:

• Revamping the Bitesize Primary proposition, building on the existing offer for students with more content, better interactivity and improved navigation and structure.

• Exploring updates to the Bitesize app. • Further personalisation functionality, using BBC sign-in to let students see

their own dashboard. • Continue to improve the experience for practice and progression. • More capability for Careers and Support, for instance featuring labour market

information or work experience opportunities.

Product developments

BBC Teach supports teachers by commissioning Class Clips and working with BBC programmes to create curriculum-related content for the classroom.

Teach is now home to all BBC Learning’s teacher-facing content including educational campaigns like Ten Pieces, Terrific Scientific,

Super Movers and School Radio.

About BBC Teach

• Website and YouTube channel

• 2000+ Class Clips

• 36 Live Lessons

• 2000 pieces of School Radio content

• Year-round Projects, including Ten Pieces and Terrific Scientific

New Content

The Maths Show Mathematician and comedian Matt Parker offers a guide to a variety of topics for students who are struggling to gain a passing mark on their maths GCSE.

Explorers Cross-curricular series for Primary pupils covers science, creative writing, art and design, maths and geography.

The Big Talk Real pupils have the opportunity to ask trusted adults questions around issues such as puberty, online safety and body image in our new series for teachers of 9-12 year-olds.

Live Lessons

On 26 March, we broadcast the final Live Lesson in collaboration with Blue Planet Live.

Covering a range of subjects and school ages with access to leading experts and some of the BBC’s biggest brands and talent, Live Lessons are a shared learning experience for schools all over the UK.

BBC Teach are looking at piloting what a replacement may look like.

Campaigns

Super Movers Our Super Movers partnership with the Premier League, designed to inspire primary school children to become more active, concludes by summer 2019. Super Movers campaign comes to an end on 31 May 2019 From 11th June Super Movers will be hosted on BBC Teach.

Starting Secondary School

The BBC Bitesize campaign will support children in the last term of primary school through to their first half-term at secondary school – launching in May.

Starting School BBC Learning will launch a new campaign, Starting School, in the summer of 2019 aimed at the parents of the 620,000 children taking up a primary school place each year.

Teacher Support

In September 2019, BBC Learning will launch an exciting new music campaign aimed at young children, their families and their teachers.

BBC Teach is launching a new support and wellbeing space to help teachers through the stress and pressures of the school year.

Music Education campaign

BBC Early Years Language and Literacy Initiative

We’re developing our proposition to tackle the early years language and literacy gap

Our ambition is a 50% reduction in the number of children starting primary school without the expected levels of communication and language

From ~20% to ~10% for all children

From ~40% to ~20% for children from socially deprived areas

We aim to do this through:

Community Activation

Frontline training

Digital proposition

Broadcast marketing

and messaging

Agenda

• BBC Learning - update

• External Linking

• Operations update – finances

• Q&A

External linking

BBC Learning introduced its external linking policy in 2013 to provide a benefit to our audience so that they can move from Bitesize, and our other websites where relevant, to other high quality content. It also provides a benefit for external partners through traffic & increased SEO.

www.bbc.com/aboutthebbc/whatwedo/publicservices/learning

Agenda

• BBC Learning - update

• External Linking

• Operations update – finances

• Q&A

Operations update

Financial Information: Estimated ‘net’ content budget and spending plans 2019/20

NB: Live Lessons is not being produced in 2019/20, only included in 18/19 figures

2018/19 actual

(£m) 2019/20 forecast

(£m)

Bitesize Curriculum 3.7 4.1

Bitesize Support 0.9 1.3

Bitesize Nations 1.2 1.2

BBC Teach (Inc. LL & School Radio) 2.1 1.8

Total Bitesize and Teach 7.9 8.4

Agenda

• BBC Learning - update

• External Linking

• Operations update – finances

• Q&A