Brief portrait of COEUR DE LION Schmuckdesign GmbH

COEUR DE LION – fashionable designer jewellery made in Germany. Founded by

Carola and Nils Eckrodt in 1987, the brand is still under the couple’s management

today. Carola Eckrodt is head designer.

Today COEUR DE LION jewellery is sold in approx.

30 countries around the world and is stocked by

more than 60 museum shops, including the Smith­

so­­nian in Washington, the distinguished Royal­Aca­

demy in London and the renowned Bauhaus­Museum

in Weimar.

The hallmarks of COEUR DE LION jewellery are its

unmistakable design, rigorous graphic consistency

and avant-garde patterns. Only top-quality mate-

rials such as SWAROVSKI ELEMENTS® and sumptuous metal alloys are used. The collec-

tions consist of necklaces, earrings, bracelets and rings.

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E X C E P T I O N A L

The famous Geo­Cube­Collection from 1999, featuring metal-framed cubes of colourful

acrylic glass, is widely regarded as a German design classic.

COEUR DE LION is based in Stuttgart, where the entire collection is made by hand.

COEUR DE LION’s advertising campaigns are a reflection of the brand’s high aesthetic

standards – several have even received international awards.

The current campaign for spring/summer 2013 was pro duced by star photographer

Kristian Schuller in Paris.

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E X C E P T I O N A L

DESIGN

While the Eurythmics and Depeche Mode were filling club dance floors in the late 1980s,

young designer Carola Eckrodt was experimenting with industrial components and

turning production waste into jewellery. When a famous couturier saw the raw, uncon-

ventional creations, it was love at first sight. He bought the entire first collection –

the beginning of the COEUR DE LION success story.

Today Carola Eckrodt’s jewellery can be found all over the world. Together with her

design team, she has been charting her own course for more than 20 years: graphically

minimalist forms consistently paired with premium materials and unusual colour

com binations.

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COEUR DE LION jewellery demonstrates that vivid colours and understatement are by

no means mutually exclusive. Or as Carola Eckrodt would say: “Restraint­is­probably­the­

nicest­way­there­is­to­stand­out­from­the­crowd.”

Carola Eckrodt gets her inspiration during her extensive travels – at flea markets in

London and Berlin, on the bustling boulevards of major cities, in street cafés, famous

museums and little galleries.

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E X C E P T I O N A L

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The designer is passionately interested in architecture and art – especially modern art –

and draws on this creative reservoir for her work. Her gift lies in her ability to bring all

these influences together with seemingly playful ease and remingle them in her own

aesthetic blend.

It was her contemplation of Bauhaus, for instance, that led to the Geo­Cube­Collection.

The series of necklaces created in 1999 has long been regarded as a German design clas-

sic. Starting with the Guggenheim­Museum in New York, the collection is today available

in numerous museum shops throughout the world.

HANDMADE IN GERMANY.

At COEUR DE LION, every single piece of jewellery is still lovingly made by hand. In the

firm’s Stuttgart studios, more than 80 employees create and produce premium jewellery

for discerning customers all over the world.

Only the best and most exquisite components are used – like gleaming steel, shimmer-

ing crystals or sturdy catches. Because quality is the only thing we don’t understate.

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THE COEUR DE LION CUSTOMER

There is no such thing as the typical COEUR DE LION customer – women are far too

individual for that. But we have been able to identify certain areas of common ground

that enable us to cater to our customers better: COEUR DE LION jewellery is worn by

women in their prime, between 30 and 50 years old. Women who are well-educated,

usually working and of course fashion and quality-conscious. As a rule, they make their

buying decisions themselves. These women, often referred to as “professional women”

in marketing jargon, appreciate what the COEUR DE LION brand has to offer them.

And so do their partners: they buy COEUR DE LION jewellery at the airport or from

high-end retailers as gifts for their loved ones.

Karen Webb, ZDF Leute­heute, August 2012 Nazan Eckes, RTL explosiv­weekend, October 2012

Annemarie Warnkross, ProSieben­taff, December 09 Gundula Gause, ZDF heute­journal, 2004 - 2009

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NTV, July 2008 Katharina Witt, Olympic Winter Games coverage, ARD, February 2010

Frauke Ludowig, RTL Exklusiv, January 2010 Karen Webb, ZDF Leute­heute, March 2010

Karen Webb, ZDF Leute­heute, October 2010 Frauke Ludowig, RTL Exklusiv, February 2011