Brief Introduction + IDM Case Study

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Integrated Web Solutions Whizz to your biz!

Transcript of Brief Introduction + IDM Case Study

Page 1: Brief Introduction + IDM Case Study

Integrated Web SolutionsWhizz to your biz!

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Company Profile

A r c h W i n g s i s a n I n t e g r a t e d W e b S o l u t i o n s C o m p a n y . F r a m i n g a l l o u r

c o m p a n y ’ s i n t r i n s i c v a l u e s o f i n n o v a t i o n , r e s p e c t , i n t e g r i t y , e x c e l l e n c e ,

p a s s i o n a n d c u s t o m e r v a l u e , w e h a v e i n t e g r a t e d a l l k i n d s o f W e b

S o l u t i o n s f o r y o u .

U n d e r t h e u m b r e l l a o f “ e - V o l u t i o n ”

s c h e m e , w e a r e p r o v i d i n g s e r v i c e s

s u c h a s W e b D e v e l o p m e n t ,

e C o m m e r c e S o l u t i o n s a n d n e a r a b o u t

6 0 + w a y s t o p r o m o t e y o u r b u s i n e s s

o n l i n e t h r o u g h o u r I n t e g r a t e d D i g i t a l

M a r k e t i n g t e c h n i q u e s .

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Our Mission

ArchWings has always been committed towards fostering the Web and Internet dome to

integrate with people’s everyday lives with innovative and original business solutions which

are ascertain to be “dyed-in-the-wool” in decades to come!

Our Maxim is to “Do the right thing which will maximize your long-term profit”. This has been

the business ethics of ArchWings from origin itself. Our vision is to be a genuinely people-

focused company which offers Integrated Web Solutions that adds considerable value to our

customers.

Our Vision

Vision & Mission

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IDM

50+ well defined steps to increase the brand awareness

40+ highly targeted steps to increase online sales

30+ techniques to build brand reputation

Services IDM

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Custom Web Design & Development

UI/UX Design

Responsive Design

Php/Mysql/.Net Web Applications

Migration from Classic ASP to ASP.Net

Services Web Development

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WordPress, Magento, PrestaShop etc.

PHP & Open Source Frameworks

Services eCommerce

Microsoft Technologies

Online Marketplaces

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Services Mobile App Development

Windows iOS Android

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Client: India Bongs

India Bongs deals in Smoking accessories such as Bongs, Vaporizers, e-Cigarettes, Hookahs and many alike products. This website needed an Introduction in the Indian Market decidedly focusing on Youth. The goal was set for a reprehensive branding and we achieved remarkably well, with almost 20 Keywords ranking on the first page of Google. Moreover, we did a great branding for this website, hence first page of the Search Engine can be seen fully occupied when searched the keyword “India Bongs”.

Objective

BrandingSearch Engine Optimization

Manage Content

What we did?

On Page & Off Page ActivitiesSocial Media ActivitiesContent Optimization

Challenges

Boost the website ranking in the highly competitive market to

compete with many other online stores such as Snapdeal, eBay.in,

Amazon.in etc.

Achievements

Within 12-14 weeks, home and other pages started showing within the first two pages of search results.

Increased number visitors on both the websites by at-least ten times.

Integrated Digital Marketing

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Client: iZOTRONIntegrated Digital Marketing

IZOTRON is a premium electronic gadgets brand which deals in mid to high range electronic products such as tablets, speakers, power banks and many more. We had a comprehensive goal in mind. This website required complete Integrated Digital marketing, wherein we did a complete SEO of the website as well as Social Media Marketing for branding purposes. We not only created awareness of the products but generated sales for the same. For this, we adopted Facebook & Twitter marketing as well as the Google AdWords marketing which resulted in a tremendous boost in the sales.

Objective

SEO SMOBrand Awareness

Generate Sales

Our Effort

On Page & Off Page SEOand Complete Social Media Marketing for Branding and

sales generation.

Challenges

To compete with many established brands in the same industry within

the Indian market.

Achievements

Within 12 Weeks, iZOTRON started ranking on top of the google search results with keywords such as “Buy electronics Online”,

“Buy electronic Gadgets” and many more.

A Complete Integrated Digital Marketing activity put the fire in the marketing and boosted the sales tremendously.

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Client: iZOTRON

iZOTRON was the second company, after Google, in India to come up with a device with latest Android Lollipop OS. To create a buzz within the market, they were looking for PR, Google AdWords and SEO/SMO services for the respective device, which we did successfully.

Objective

Press Release and SEO/SMO activities to create a buzz for

the new product launch.

Our Effort

Our creative content writers penned a attractive press release in

association with PR Newswire.Ran SEO/SMO and Google

AdWords campaigns extensively to boost up the sales.

Achievements

First batch of the product

got sold out within a weeks’

time of its launch.

Integrated Digital Marketing

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Client: iZOTRON

In the ever changing world of digital marketing you are required to do all that which are unforeseen. Video making and promotion is one of the greatest tools which takes your business on a new high. Since iZOTRON is an electronics brand, we were asked to prepare a video for one of it’s product.

Objective

Create commercial video for the new product launch, Quattro Mi7, with latest

Android Lollipop OS.

Achievements

Our hard work and efforts finally paid off! With the great efforts of our highly

skilled 3D Animation Team, we delivered the video as per of the client expectations. Plus, Promotion of this

video created abuzz in the online arena.

Integrated Digital Marketing

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Client: Just Klick

Just Klick is a classified website, where you can flourish your business by putting up free advertisements related to your business, products, services etc. in India. This website provides customer the luxury of searching new or used cars, buy or rent apartments, buy or sell electronic gadgets, find or post new jobs, and search for health, sports or any other services in your locality within India.

Objective

Increase visitors to the website by running optimized Google

AdWords Campaigns.

What we did?

We created 15 Ad Groups with 5 keywords in each group.

We did a real time optimization to get the most out of Google

AdWords campaign.

Achievements

Our best methods for Google AdWords

Campaign brought almost 20 times

more visitors to the website, resulting

tremendous increase in the revenue.

Integrated Digital Marketing

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Client: NYC Limo

NYC Limo Trip is an online booking website for all luxurious Limousine rental needs. This website provides SUV and sedan for rental for sorts of events. Their chauffeurs are specially trained to supply top of the range door to door limo and sedan services. To get a good amount of business, we were given the responsibility to perform on-page and off-page SEO for the website to enhance its online visibility and to improve the page ranking on any given search engine.

Objective

Content Optimization for the website.Comprehensive On Page & Off Page SEO activities to increase website

ranking and visibility.

What we did?

Since this website needed to be optimized for New York only, we focused

on the location based keywords. After complete optimization of the website

content and keywords, it started ranking within the top 5 results on any given

search engine.

Achievements

Within 8 weeks, home and other pages started showing up within first two pages of

search results.

Increased number visitors on the website.

Integrated Digital Marketing

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Client: Alexa Travel Mart

Alexa Travel Mart is an online ticket booking portal for Flight, Hotels, Buses, Holidays Tour and many more. Since the inception of this website in the online arena, this website was having hard time getting relevant customers. We took the responsibility to promote this website by applying the best methods of PPC Campaign. We created a wide-ranging Pay Per Click Campaign for this website, which not only increased the number of visitors, but boosted up the sales as well.

Objective

Attract large number of visitors and generate sales.

Achievements

We have a pool of digital marketing experts who leaves no stones unturned. Our highly

experienced team created an online PPC campaign for this website, which not only attracted a wide range of audiences but

increased the sales to a great extent.

Integrated Digital Marketing

What we did?

We created highly optimized pay per click campaign to get customers

onboard, which may in-turn boost the sales.

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Client: Arora Dental Clinic

Arora Dental clinic functions on the concept of providing specialized services in various branches of dentistry to its clients. They have excelled themselves in all basic and latest dental procedures and their expert team consists of some of the renowned doctors in the industry. We were required to advertise for this website in a localized area. Hence, we suggested to adopt the Facebook advertisement medium.

Objective

Generating the Sales Leads for the Doctors as well as Digital

Branding in The Localized Area.

What we did!

Since we were asked to promote this business only in a particular location, we

did not have a broad audience. We therefore opted for a focused Facebook

campaign for branding and sales promotions.

Achievements

Adoption of Facebook Campaign allowed us to target a particular location, which none of the other digital marketing campaigns allow. We were able to generate genuine sales leads,

which increased the revenue for business and helped us gain the accolades of our client.

Integrated Digital Marketing

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Client: Urban Ladder

Urban Ladder is the king when it comes to Wooden and Timber furniture in the Indian Online Market. Since this is an ecommerce platform where millions of transactions happen every day, we were required to do the Search Engine Optimization for this website. In the stiff competition, we did really great with the SEO and currently this is one of the most searched websites within India.

Objective

Branding of the website. On Page & Off Page SEO.

Sales Generation.

What we did!

We applied the best tools of SEO & Content Optimization. We worked closely with the

developers to revamp the look of the website to create a SEO friendly website.

Achievements!

We put in all the methods of SEO for this website, where users get an aesthetic experience as well as

Search Engine optimized content, High PR links, Off Page Profile Linking, URL mapping etc.

Integrated Digital Marketing

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Client: Shopper Tree

Shopper Tree, as the name suggests, is an online shopping website for Men, Women and Kids clothing. Our digital marketing team was given the responsibility to put forward their best efforts and methods of SEO to bring the website on top of the search engine results and to create rigorous brand awareness.

What we did?

We involved a team of 3+ members for an extensive campaign for this website. 50+ Keywords were focused upon after

an arduous keyword research. Off Page & On Page activities in full flow helped us

to reach our Objectives.

Efforts & Achievements

After constant efforts, almost all the targeted keywords started ranking in the Search Engine Page Results and

hence it gave us an endless gratification.

Branding requires skilled professionals!

We prepared a long-term plan for the development of the brand in

order to achieve the specific set of goals.

Integrated Digital Marketing

Objective

Branding of the website. On Page & Off Page SEO.

Sales Generation.

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Client: Fashion Central

Fashion Central is an online news website where you get all kinds of news related to Bollywood and fashion in India. It provides an array of information’s to its audience such as beauty & style tips, Celebrity Interviews, Living Lifestyles, Movies Reviews, Events Photography, Fashion trends and many more.

Objective

To Run a Twitter Campaign to create brand awareness!

What we did!

After researching about the website and its services, we designed a campaign for the

audience who has shown interests in fashion and news events. Achievements

Twitter trends were abuzz with the inception of central fashion advertisement. With our little efforts,

we ranked on the top of the twitter trends which attracted almost 75 Thousands Tweets on #CentralFF.

Integrated Digital Marketing

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Head Office:

Unit 2C, Plot No: 97, Second Floor

F.I.E. Patparganj Industrial Area

New Delhi, India – 110092

Ph.: (011) 460-52090

Email: [email protected]

Contact Us

US Office:

8500 Henry Avenue

Philadelphia, Pennsylvania 19128

United States

Ph.: (215)-717-7335

Email: [email protected]

UK Office:

Kemp House, 152 City Road

London, EC1V 2NX

United Kingdom

Ph.: (207)-193-2865

Email: [email protected]