MAIN MESSAGE

See ppt file for insights.

Young adult from 25-34 years, living with parents. Trading their freedom for saving money. If my friends say there is nothing wrong with enjoying life and live with parents, why take a loan for the next 20 years? They trade their independence for comfort.

You only live once. And living on your own, having total freedom, doing whatever you want to do… is not something you will do at your 40s or 50s. The time is now!

BRAND VALUESOpen-minded, provocative, brave, dynamic, innovative

Slovenia has one of the highest shares of young adults living with their parents. The recession is on thing, but the real problem is their mentality. They think that there is nothing wrong with living with their parents.

We are the bank that can solve financial part of this story, but how to solve the other part?

Convince young adults that it is better to have a loan for the next 20 years than “fully” enjoy life (skiing, drinking, travelling...).

Why the hell do you want to waste the best years of your life living

with your parents?

BRAND PRODUCT CATEGORY

CHALLANGE INTRODUCTION / CONTEXT TARGET GROUP AND INSIGHT

RTB’S / REASON WHYMANDATORIES

COMMUNICATION CHANNELSUse 3 channels of your choice.

An idea presented in a written paragraph. Different executions in at least 3 channels.

Filled with energy, enthusiasm and creativity!

Future bank Mortgage for young adults Finance