Brief - · PDF fileGoals development B/ To make materials act in hygienic ways: 1. To...

Brief

dimanche 28 novembre 2010

ProductPublic toilets a collective area where people can uses to answer physiological needs and hygiene needs (like wash body parts or objects).

In public toilets, basicly, there are a wash-bassin area and the toilets cabins. The minimum of equipements needed are:- toilet (different types: seatted, turkish, trench)- a flush- a bin- a wash-bassinThe more hygienic toilets have some soap, hand drier (paper or automatic), miror, detector on wash-bassin and flush

Main usesPeople use it for their basic functions (to do their needs). But in railway station, I could observe other uses.- to clean the face- to clean the foot- to clean the food (fruits) or some objects (tea-pot)- to make up- to smoke (even it is forbidden)- ...

Main fonctionsThe main functions are to assure a place where people can pee in order to avoid people doing it in public space and so strong smells and spread of diseases.As in public place, people enter in contacts trough themself or objects, the providing of wash-bassins are necessarily. So the main function of public toilet is to provide hygiene and consequently assure the public health.

To answer that , the main point is to make people avoid contacts between them and the environment.

The problem is :«To maintain public health in China, making users and materials acting spontaneously in hygienic ways in the railways station public toilets»

The ways to answer this problem could be mentals or pysicals. It could be apply on everything like on the spalce layout, the equipments, thanks to people interactions, guides, communications, the descriptive...


Goals development

B/ To make materials act in hygienic ways:

1. To control the waster life cycle: - the supply of water in toilet and wash-bassin have to be safe and economic - the waste water have to be treated before to go back to the nature (to think on new solutions)

2. To control the consumables life cycle: - the toilet paper, the soap and the detergent are supplyed by the cleaner. - to think of a possible recycling and to reduce it - the soap and detergent have to be safe when it is mixed with waster in order to not contaminate water.

Goals

A/ To make people act in hygienic ways

1. To uses mental ways - Using humour - Disgusting - Making guilty - Personification - Giving value - Counting - Gathering

2. To use physical ways - Testing - Following - Copying - Repeating - Listening - Looking - Discussing


Goals developmentD/ To improve conditions for the user and the cleaner by:

1. In the physical comfort: - during the waiting period (when people stand) - during the act (to avoid splachs, to get intimity, to avoid noises, to have a safe position, to get an easy access to the cabin) - limited strong smells and have a safe air (aeration no open bin, no open flushs) - to get easy access to the wash-bassin an other equipments and understand quickly how it works - to offer space for special uses (clean body part like foot, to let luggage in a safety place during the uses of toilets, to tidy cleaners equipments) - to offer hygienic basic equipments (soap and hand-drier)

2. In the mental comfort: - to give knowledge to the users and cleaners - to give values to their acts (the fast that he did that had permit that...) - to feel safe (to get intimity, to understand (how products works/the descriptive making it popular and attractive), to see, to access (size) everything)

Goals

C/ To use new technologies in order to make it economic in some different points:

1. Ressources economy: - to save water and avoid contamination - to reuse, to give value to the waste - to reduce consumables (paper, soap, detergents) - to recycle ressources if possible

2. Energy economy: - lights - materials - human energy: cleaning efforts - waste treatment

3. Cost economy - installation - maintenance : consumables (water, paper, soap, detergents) - energy 4. Time economy (efficiency) - users actions - cleaners actions


People involved3. Ecology (Foot print evaluation) - Peggy Liu - Juccce - Mihela Hladin - Greenovate - Elaine Dai - Enovate

4. Marketing - Arnaud Debane - Marketor - Hervé Gastineau - Maketor 5. Semiology - Nadège Depeux - Semiologist - Michael Griffiths - Sociologist - Christine Biancarelli - Anthropologist

6. Designer - Lynette Chan - Teacher - Frederic Bonin - Teacher - Jacqueline Wan - Freelance Webdesign - Rebecca - Ideo Pattern Crew

7. Toilets technics - Seck M’Ballo - Ingenior specialised on toilets - Gabriel Gonzalez - Architect in Shanghai - Martine Maudonnet - Asso Handicap

Development

1. Define the brief (user needs, taste, UIT...)2. Define the strategy (environment)3. Create some concepts (use creative tools)4. To have feedbacks on the concepts5. To evaluate concepts (brief, benefits) & mix6. To develop 3 main concepts - a global picture (to first understand) - concept in situation, scenario - zoom on different part (uses, technics, identity) - development of the product environment (distribution, communication) - producer and target benefits

Contacts

1. Passengers and cleaners

2. Toilets world - Nicolas Yiyao - Veolia - Mini Jiang - Kholer - Jack Sim - WTO (World Toilet Organisation)


TargetTravelers

1. Types - Men and women - Babies - Child - Young - Adult - Old person - Person with a physical handicap (future mother, old person, wind person, deaf..)

2. Popular / Public - every social class - foreigners

Cleaners

1. Types - Men and Women - Adult (from 30 to 70 years old) 2. Carasteristics - few education knowledge (read and write) - few cleaning training

Installateur

1. Types - Men - Adult (from 20 to 70 years old)

Take care of

1. Access for everybody2. Understand by everybody3. General public taste (identity)


UsesWhere?

1. In railway station - A big entrance (need or not a ticket) - Some corridor - A waiting area with seats - Some mini shops - A toilet area

2. In public toilet - wash-bassin area (public, open space) - toilet area with cabins or not (private, semi- private)

3. Environmental constraints - lights (visibility in all area) - stable temperature - aeration - to keep the area clean - material resisting trafic (time notion)

Uses

1. When? - during the waiting moment before to take the train - after a travel by train, at the arrival - when the train is stop for a long period, going out to find the toilets

2. Frequency - Depends on travelers needs - Crowded the 30 minutyes before a train departure

3. Time uses - day (... train each....hour ) - night (at what time the last train?)


Product environmentProducts involve

1. Listing equipments (Now) - wash-bassin + faucet - soap - hand-drier - bin - door - locker - toilet type + flush - floor - miror

2. Cleaning equipments - detergent - tools: floorcloth, broom, seal, rag, toilet brush, an unblocked tool

3. Descriptive - outside (localisation, signals, arrow) - lights - sounds - rules and advices ( faceplate) - anti-slide adviser

Other particularities

1. Maybe in diferent time, the service can be adapted on the situation (crowded or not) 2. Tools involved - during the cleaning time, diferent tools are involved for diferent tasks like the swifer... - during the act of cleaning (body part or personal objects) like soap distributor, water distributor... - with the locker of the door (understand how to use it)

3.Transportation / Installation - light to use less oil during the transportation - to have a global range for all the toilet area (kit of transportation and installation) - to train the installer

4. Maintenance - Training period for the cleaner - maintenance for the waste and the water gestion (if reuse) and for the supply of consumables


CompetitionCompetitor(just isolated produts)

1. Inovations guide hygienic actions - automatic flush - automatic wash-bassin - automatic hand-drier (not so hygienic) - drawings in toilet to make men aim

2. Innovations to save water - dual flush - incinerating toilets - tank lid sink toilets - waterless urinal - reuse rainwater

3. Innovations to manage waste - composting toilets (fertilizer or gaz = energy - urine separation

4. Others - toilets with solar heating - epuration of grey water by filter bassin of aquatic plants

Main brands

1. Eco-toilets - technic uses on classic seat toilets: Aquatron - no water, waste separation, earthwormcompost: Ecosphère technologies - vaccum technic (fertilizer and biogas): Freibourg, Lûbeck - waste separation: Nomix - toilet with compartment, compost: Le carousel

2. Main brands in chinese public market - TOTO - Aishuiren - Leng Chui Hysoku - HCG - Zilong - Hyundar

3. Aspect of the competition - price? - target? no public toilets specialise on railway station but more on airport(quiet same problems) - technics: all use the quiet the same (no evolution on the turkish style) - no eco toilet on public area, just Ecosphère technologies provide it but in hard condition area, not in cities


Price and marketPrice

1. Limited the cost - production (machines, materials) - transportation - installation - maintenance

2. Who invest? - public area: the city in charge of the railway station - partnership possible with health or hygiene brands to provide values

3. Benefits - to maintain and provide the public health (influencing people, and giving them values and knowledge) - no money benefits but values benefits

Market

1. Possible developement of range for: - the private area (home) - the schools and universities - semi-private area (bars, restaurants, malls...)

2. Market description - national market, for all railway station of each cities in China (maybe adapted to the climate and the ressources of the city) - adapted to hte chinese culture based on their uses, intimity notions...


IdentityIdentity of the service (trends)

1. Economic - ecologic - to feel that using it is to save energy, water, reuse consumables or waste

2. Comfortable - fit the users needs - To see the user, make it alive (colors, images, materials, lights)

3. Travel - to feel the travel, the departure, the efficiency, fastnes (rapidité) - to feel the value of the city (travel thank the toilet moment)

4. Hygienic - to feel the cleaness but not have a site sterilized

Brand image

1. Brand - a special new brand (specialised in public toilet of railway station) - a range of an existing brand like a partnership (specialised in public toilet of railway station)

2. Through what? - to define the personality (the shapes, caracter, colors) - to define the comfort (textures, interactions, expericences) - to define the communication (graphics, interface, lights, colors

3. How to feel the image brand (the values) - logos - colors - materials - atmosphere - words or sounds messages


Norms / PurchaseReglementations

1. Hygiene - easy to clean - antibacterial - avoid contacts (touching)

2. Accessibility - exterior/interior - no obstacles - descriptive (visibility, understandable, readable) - access to everybody on the size (small, tall, slim, fat, with wheelchair or crutches)

3. Maintenance - water supply and discharge - respect the environment (limited foot-print) - cleaned

4. Technicity - durability - integration with the environment - economic - simplicity to install or to change parts

Purchase

1. Distribution - Website (examples of toilets for different cities) - Conferences

2. Communication - Promoting it through supports like websites, - sample (big exibition test in the street) - Conferences


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