Sociocracy 3.0 a brief introduction (presentation) (v2015-04-23)
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Transcript of brief 04
Robyn MakinsonOUGD303Board 01/05
Brief 04 Tryptik Fashion BrandingCollaboration with third year fashion student, Samantha Haythorne, working specifically with branding and fashion related promotional material.
After being encouraged to participate in a collaborative brief for the module I came across the work of Samantha Haythorne.
Her structured, black and white, architectural inspired approach to garment making was something that attracted me, partly due to the complete juxtaposition to my regular work.
Having previous briefs driven by colour and illustration I found this brief particularly challenging, yet rewarding as I proved to myself I can work in more than one way.
Deliverables for the brief include logo design that went on to be applied to a range of printed promotional items.
Business CardsSwing TagsLook BookMailshotsPackaging
The Brief
Tryptik is a brand created by Samantha Haythorne during her BA (Hons) Fashion
degree. The brand focuses on blurring the lines of gender and the ever gendering
seasons with androgynous styles and contemporary methods of applying
texture and manipulating fabric. Due to her interest in tailoring and pattern cutting,
the garments she designs and creates are representative of this and showcases her
abilities in manipulating the form.
Samantha Haythorne
71 Ash CrescentEckington
SheffieldS21 4AB
+44 (0) 7891 519 [email protected]
Having designed a triangular logo, and witnessing Samantha’s affinity for the shape I suggested we continue the theme into her look book.
If I had known the difficulty this would present at the beginning of the brief I may not have suggested it. However, after struggling with pagination and appropriate page layout I am incredibly pleased with the results.
The book itself is a 36 page publication printed on 235gsm matte stock, with tracing paper inserts at the front and back.
I bound the book using a basic coptic stitch with black cotton.
I applied cotton fabric along the spine to bring a sense of professionalism and finality to the publication.
Due to nature of the triangular shape, the book stands alone, another advantage of the design.
The Look Book
Robyn MakinsonOUGD303Board 02/05
Brief 04 Tryptik Fashion BrandingCollaboration with third year fashion student, Samantha Haythorne, working specifically with branding and fashion related promotional material.
Mirrored Jacket
Black jacket with a triangular panelled peplum with mirrored
perspex triangles. Finished off with a hook and bar closure and
silk lining.
Black Fabric 100% CottonLining 100% Cotton
Mirror 3mm Acrylic
Wholesale Price £760R.R.P. £1520
Available in Sizes XS, S, M & L
14
Printed Slimfit TrousersPrinted Slim fitting trousers with
zips on the ankles of the outside leg finished with fly fastening and
hook and bar.
100% Cotton
Wholesale Price £260R.R.P. £520
Available in Sizes XS, S, M & L
28
For the final garment collection I was asked to design a set of swing tags for Samantha.
She wanted a continuation of the triangular design, and more than just one flat tag for each swing tag.
She also required some sort of packaging to hold her collection.
The swing tags contained several different elements. Firstly is a laser etched version of the logo on 3mm mirror. Then a layer of tracing paper attached to the tag with all the required written information. Lastly is a single sided print on the silver stock with the collection information.
All the different elements are brought together with a stainless steel chain roughly 200mm in length.
The packaging is composed of a silver bag, with the logo featured on one side. Finished using black eyelets and black 5mm rope. Inside the bag is a simple black box and personalised tissue paper.
Swing Tags & Packaging
Robyn MakinsonOUGD303Board 03/05
Brief 04 Tryptik Fashion BrandingCollaboration with third year fashion student, Samantha Haythorne, working specifically with branding and fashion related promotional material.
As an alternative to the multipage lookbook that cost a fair amount to print, and a lengthy amount of time to assemble, I also designed a large scale print that folds into trinagular sections.
The mailshots are designed to be displayed in conjunction with Samantha’s collection, and are designed to be interacted with.
The double sided mailshot was printed onto 235gsm matte stock.
I was slightly apprehensive about losing the quality of the imagery, but after the first print realised the black and white imagery worked better on matte than on satin or gloss.
The mailshot displays six individual shots from the look book
Folded Mail Shots
Robyn MakinsonOUGD303Board 04/05
Brief 04 Tryptik Fashion BrandingCollaboration with third year fashion student, Samantha Haythorne, working specifically with branding and fashion related promotional material.
Jers
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with
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and
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ith b
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and
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ched
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s.
Prin
ted
Jers
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00%
Cot
ton
Blac
k Je
rsey
50%
Cot
ton
50%
Woo
lR.
R.P.
£48
0
Size
s XS,
S, M
, L
Peplum Leather SkirtGrey leather skirt with
printed fabric peplums finished off with a leather
waistband, visible zip and silk lining.
Real leatherPrinted Fabric 100% Cotton
Lining 100% Silk
R.R.P. £870Sizes XS, S, M, L
Dress Shirt
White oversized dress shirt,
knee length finished off
with seam
s binded in black
and mirrored buttons.
100% C
ottonR.R.P. £660
Sizes XS, S, M, L
Printed Leggings
Black jersey leggings with
printed jersey panels
running down the outer
edge finished with an
elastic waistband and
coverstitched hems.
Printed Jersey 100% C
otton
Black Jersey 50% C
otton50%
Wool
R.R.P. £360
Sizes XS, S, M, L
Blac
k W
aist
coat
Blac
k w
aist
coat
with
loos
e
pepl
um p
anel
fini
shed
off
with
a si
lk lin
ing.
Blac
k Fa
bric
100
% C
otto
n
Linin
g 10
0% S
ilk
R.R.
P. £
440
Size
s XS,
S, M
, L
Slee
vele
ss S
hirt
Whi
te o
vers
ized
shirt
finish
ed o
ff w
ith se
ams
bind
ed in
bla
ck a
nd
mirr
ored
but
tons
.
100%
Cot
ton
R.R.
P. £
480
Size
s XS,
S, M
, L
Blac
k Sl
imfit
Tro
user
s
Prin
ted
Slim
fitti
ng tr
ouse
rs
with
zip
s on
the
ankl
es o
f
the
outs
ide
leg.
Fin
ished
with
fly
fast
enin
g an
d ho
ok
and
bar.
100%
Cot
ton
R.R.
P. £
480
Size
s XS,
S, M
, L
Printed Slimfit TrousersPrinted Slim fitting trousers
with zips on the ankles of the outside leg finished
with fly fastening and hook and bar.
100% Cotton
R.R.P. £520Sizes XS, S, M, L
Mirrored JacketBlack jacket with a
triangular panelled peplum with mirrored perspex
triangles. Finished off with a hook and bar closure and
silk lining.
Black Fabric 100% CottonLining 100% Cotton
Mirror 3mm Acrylic
R.R.P. £1520Sizes XS, S, M, L
Printed Tailored Dress
Tailored dress in print fabric
with ¾
sleeves and leather
peplums finished off w
ith
a silver visible zip and silk
lining.
Printed Fabric 100% C
otton
Real Leather
Lining 100% Silk
R.R.P. £960
Sizes XS, S, M, L
After designing the original triangle design for the ‘Tryptik’ brand logo, Samantha suggested I design a pattern similar in nature but with a lot more depth. Something that doesn’t just sit on the page, and instead stands out rather more dramatically.
I decided to take the ‘triangular’ approach and the black and white theme running throughout the collection to design a symmetrical pattern that resembles a distorted diamond of sorts.
The pattern itself was then used by Samantha in her collection. It features on several garments and works incredibly well, especially when used in a panel.
I created the pattern by taking differently cropped sections of a diamond photograph, and then arranging and layering them in a sporadic way.
I edited the original to a black and white image, and increased the brightness and contrast to obscure some of the detail.
The Pattern
Robyn MakinsonOUGD303Board 05/05
Brief 04 Tryptik Fashion BrandingCollaboration with third year fashion student, Samantha Haythorne, working specifically with branding and fashion related promotional material.