Bridging the News Gap in Large Cities

8/17/2019 Bridging the News Gap in Large Cities

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BRIDGING THE NEWS GAP

LARGE CITIES

How to include underrepresented voices into mainstream

lessons from an experience in São Paulo and a framework t

Izabela MoiJSK Fellow and Knight Fellow for Latin American at Stanford University

[email protected]

mailto:[email protected]


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São Paulo, Brazil

12 million people live in São Paulo across 96 di

20 million live in the Greater Sao Paulo across 39 mu

Source: IBGE, 2014


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São Paulo city

and its 96districts...

...colored by thHuman Develo

Source: Prefeitura de São Paulo, 2013


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Inequality is very close


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Some inequality facts

!

Cultural centers: there are 90 in total in the city of SP, 10 in just 2 central neighborhoods (Sé e Pinheiros), none in 60 districts;

! Movie theaters: there are 332 in total, 26 in one only district (Concenter of the city), 59 neighborhoods with none cinemas to go to;

! Hospital beds available in the public system: 31,000 is the total foare located in one central neighborhood (Bela Vista) and 26 periphave none.

Source: Red


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Inequality in the news

! The majority of stories reported about the city come from the

income districts;

! Lack of resources and complex context, including less organ

institutions, make the outskirts stories harder to go into the n

! In consequence, inaccuracies prevail, strengthening coverag

stereotypes and worsening misinformation about the city cha


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Our mission

To close the gap between mainstream and com

media, while capturing and growing the use of mor

voices in the stories, minimizing news blind spot

covering large urban areas.


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Launched in November 2010; more than 1,000 stories published; 100

trained local correspondents; 35 districts and 10 cities covered in the S

Metro Area; 2 national prizes awarded.

folha.com/mural

blog MU

http://folha.com/mural


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Stories that are told differently

! There are two golden rules: (1) don’t cover crime stories; (2) d

“good deeds” from NGOs that do not come from the commun

! There is no “local language” when reporting: if stories are to b

mainstream standards must apply;

! “Muralistas” cover a region from the point of view of its reside

one of the objectives to change the viewpoint of the pressroothe blog and other outlets perspectives.

More about it at: http://goo.gl/CR7wCS

http://goo.gl/CR7wCS


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Stories of… public service


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Stories of… the neighborhoodhttp://mural.blogfolha.uol.com.br/2014/04/10/em-paraisopolis-moradores-constroem-casas-de-ate-set

http://mural.blogfolha.uol.com.br/2014/04/10/em-paraisopolis-moradores-constroem-casas-de-ate-sete-andares/


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Stories that changed the mainstream new

! In 2012, all the polls and press couldn’t get the underclasduring Sao Paulo’s mayoral election. Folha’s ombudsmandemanded, on an article, that the newspaper should rely Mural’s correspondents to report deeper and broader the

! An Op-Ed article from one “muralista” was translated by tTimes, where he wrote about being the “new” middle clas(published in 2012), where citizenship means more accesconsuming goods.


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New endeavors in 2014

•Three projects launched in order to grow and expand Mural’s and“muralistas” relationship with the communities we cover: Expo Muschools, Meu Mural;

•Launched in March 2014, a gender-focused project that aim to bri

women voices as storytellers and more stories on underrepresentthe news flow: Nós, Mulheres da Periferia (We, women from the owww.nosmulheresdaperiferia.com/aboutus).

http://www.nosmulheresdaperiferia.com/aboutus


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Expo Mural

“Offline reading” promotes connection between readers and


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Mural in schools

Introducing ideas of media education and mentoring on the

“muralistas” get closer to public education news sto


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Meu Mural

Reaching out more communities, not only where there are


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“Nós, mulheres da periferia”


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Results and next steps

Accomplishments:• Strong mission• Almost 5 years of history• Around 50 people already involved• Operational model working

Next challenges:• Become a sustainable news organization• Scale it to other cities in Brazil and Latin America


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Thank you! Obrigada!

Izabela Moi [email protected]
mailto:[email protected]

Bridging the News Gap in Large Cities

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