OLA Superconference 2017 - Bridging the Gap: Linked Open Data for Libraries, Archives and Museums
Bridging Online/Onsite Experiences in Museums (2010 edition)
37
we all live in a multi-platform world... MUSEUM 2.0 slides at: http://bit.ly/TAMnina2
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A presentation for the Texas Association of Museums 2010 on designing multi-platform content experiences for museum visitors. Presented by Nina Simon of Museum 2.0.
Transcript of Bridging Online/Onsite Experiences in Museums (2010 edition)
we all live in a multi-platform world...
MUSEUM2.0slides at: http://bit.ly/TAMnina2
exhibits
emailradio
newspaper
television
blogs
events &festivals
social networks
photo-sharing
museum socialexternal
programs
website
online media
cellphones
word of mouth
and our institutions are multi-platform, too.
some institutions have capitalized on this well...
http://www.vam.ac.uk/collections/textiles/lawty/world_beach/
some institutions have capitalized on this well...
http://www.vam.ac.uk/collections/textiles/lawty/world_beach/
some institutions have capitalized on this well...
http://www.vam.ac.uk/collections/textiles/lawty/world_beach/
Aren’t there any OTHER doors in this
place?
but we aren’t always as creative as we could be.
PRE-VISIT VISIT POST-VISIT
how, as museum experience developers,
can we bridge platforms effectively?
website
educational program
text message
museum visit
social network
local event
a brilliant evil example
✴invite people to participate in multiple ways
✴celebrate and capitalize on visitors’ actions
✴provide audience-centered entry points and followup
three techniques
✴invite people to participate in multiple ways
✴celebrate and capitalize on visitors’ actions
✴provide audience-centered entry points and followup
three techniques
what do people already do on the web?
the vast majority of social media users are not creators
what makes YouTube different?
✴invite people to participate in multiple ways
✴celebrate and capitalize on visitors’ actions
✴provide audience-centered entry points and followup
three techniques
Where will this photograph go?
YouTube MySpace
http://twitter.com/sixthflrmuseum
recognition and validation - online
recognition and validation - online
http://twitter.com/sfzoo
recognition and validation - onsite
recognition and validation - beyond
what are the social objects in your institution?
Experience Music Project
how do you let people share their experience?
Experience Music Project
✴invite people to participate in multiple ways
✴celebrate and capitalize on visitors’ actions
✴provide audience-centered entry points and followup
three techniques
online entry points
ilikemuseums.com
online follow-up
connection to their other platforms
Take Action at the US Holocaust Memorial Museum
http://www.ushmm.org/genocide/take_action/
is the online follow-up a dead-end?
increased engagement onsite leads to more engagement online
85% take home their building permit
31% access the content again from home
Chicago Children’s Museum
followup need not be online to be effective
