VALUE PROPOSTION SALES OPPORTUNITIES SALES STRATEGIES

VALUE PROPOSITION

1. Common Problems of Phương Trang Transport Service and our Solutions :

  Common Problems Solutions

Quality Noise , unsmooth , flat tires , easily worn out

No noise , smooth , quality tires, bandage , Bridgestone Bandag Technology

Designing Lack of aesthetic Ingenious designingEnvironment Harmful to the environment Protect the environment by Eco-

Tech Concept .

Products Lack of new products Update new products Customer Services Lack of professionals sales

person Confusing jargon of car tires Bad warranty

Professional sales team Simple terms Good warranty , convenience

2. OUR QUALITY TO MEET CUSTOMER’S EXPECTATION :BRIDGESTONE BANDAG : Saving by retreading tires Bridgestone has acquired the industry leader Bandag Inc in May 2007. Lower CostsLow costs retreading tires . Greater SafetyFour out of 10 steps are all focused on inspectingAfter-sales safety inspection, maintenance and even consultancy More Eco -FriendlyRetreading tires 32% of the petroleum and less than 1/2 of the rubber Saving resources .

High performance goes green, with EP100A.

Its unique tread pattern delivers stable driving and outstanding braking performance even in wet conditions.

Environmental friendly by cutting down C02 emissions.

ECO-TECH CONCEPTS

Environment Performance: • Lower rolling resistance, better fuel efficiency. • Cutting-edge technology applied to materials and

production. Reducing rolling resistance less fuel consumption and

C02 emissions.Safety Performance: • High braking performance in the wet. • Reducing rolling resistance while maintaining grip .

Ecopia is a next generation tire that delivers good features .

Ecopia Compound Reducing energy loss and improves rolling resistance by

combining silica with a coupling agent .

Environment Friendly Shape Shape controls stress and deformation during driving for

reduced rolling resistance.

Rib-Linked Blocks

Ground contact when braking, enhancing braking even in wet conditions.

3. . OUR PRODUCTS LINE TO MEET CUSTOMER’S EXPECTATION :

The different categories of tires are Commercial Tires , Consumer Tires , Industrial and Agriculture Tires are suitable to your needs . Consumer Tires : quality and aesthetic demand . There

are five kinds Potenza , Turanza , Ecopia , B-Series and Dueller

Commercial Tires : work efficiency . They include Van

Tires and Heavy Truck and Bus Tires .

Industrial and Agriculture Tires : strong .

CONSUMER TIRES : QUALITY AND AESTHETIC DEMAND .

COMMERCIAL TIRES : WORK EFFICIENCY .

COMMERCIAL TIRES : WORK EFFICIENCY .

INDUSTRIAL AND AGRICULTURE TIRES : STRONG .

INDUSTRIAL AND AGRICULTURE TIRES : STRONG .

4. THE DIFFERENCE OF BRIDGESTONE TO ITS COMPETITORS :

Consumer Tires : Good handling in both wet and dry conditions.

Branding :Well-known , experience .

Tires services : Extra services : Bridgestone’s Tires Management .Car washing services Tires for Law Enforcement Vehicles: The Los Angeles County Sheriff’s Department and California Highway Patrol high-speed wear tests.

SALES OPPORTUNITIES

1.Commission: 10% discount for their first contract and 20% discount for their afterward contracts. 2. Free gifts : Car services Vouchers to buy gasoline A charging for cellphones in car . 3.Mutual study: Conference or trade shows mutual studyTechnology or upcoming technology.4.Priority stock: Priority stock with big share. 5.Referrals: Give lists of our customers for you . Put your company name on our magazine at showroom . Pull and push strategy . 6.Apprenticeship:Teaching your staffs

SALES STRATEGIES

1. Sales quota 2. Activities ( trade shows , press , conference ) 3. Corporate social responsibility 4 . Customer referrals 5. Customer relationship 6 . Follow up Time limits .