BRIDESTORY SWT 2017 · photo shoot outfit favourite pre-wedding photo shoot locations casual outfit...

S o u r c e : B r i d e s t o r y 's u s e r s u r v e y p e r J a n 2 0 1 7 ( n = 1 , 5 0 0 b r i d e s o r g r o o m s i n S i n g a p o r e )

SINGAPORE2017 WEDDING TRENDS REPORT

H O W L O N G W E R E Y O U E N G A G E D B E F O R EG E T T I N G M A R R I E D ?

W O M E N

95.8%

2 6 - 2 8 y oaverage age

2 8 - 3 0 y oaverage age

4.2%M E N

F AV O U R I T E M O N T H T O G E T M A R R I E D

66%O F C O U P L E S G E T T I N G M A R R I E D I N

S E P - D E C

P R O F I L E O F R E S P O N D E N T S

DEC12

W I T H

30.8%42.0%

6.1%7.6%11.4%

2.1%

1 - 2 YEARS

6 MONTHS - 1 YEAR

> 2 YEARS

3 - 6 MONTHS

I WAS NOT ENGAGED

< 3 MONTHS

B R I D E ’ S G R O O M ’ S

Y E S N O C O N S I D E R E D I TB U T I T ’ S N O T A M U S T

46.0% 28.5% 25.5%of COUPLES of COUPLES of COUPLES

D I D Y O U C H O O S E A N A U S P I C I O U S W E D D I N G D AT E ?


B R I D E S T O R Y S I N G A P O R E 2 0 1 7 W E D D I N G T R E N D S R E P O R T

B U D G E T

H O W M U C H D I D Y O U S P E N D F O R( I N S G D )

S A V E T H E D A T E

A R E G E T T I N G

M A R R I E D

3 0 . 0 2 . 2 0 1 7

T O TA L W E D D I N G B U D G E T( I N S G D )

< 5 0 G U E S T Sl ess than $10,000

3 0 1 - 5 0 0 G U E S T S$30,000-$60,000

5 1 - 1 0 0 G U E S T S$10,000-$20,000

> 5 0 0 G U E S T S$40,000-$70,000

1 0 1 - 3 0 0 G U E S T S$20,000-$40,000

Note : I n c l u d i n g b a s i c n e e d s , s u c h a s t h e v e n u e , d e c o r a t i o n , c a t e r i n g , h a i r & m a k e u p , p h o t o g r a p h e r, i n v i t a t i o n s , f a v o u r s & g i f t s , e t c . E xc l u d i n g o u t - o f - c o u n t r y p r e - w e d d i n g p h o t o s h o o t s , d e s i g n e r a t t i r e , h o n e y m o o n , a n d j e w e l l e r y.

S O L E M N I S AT I O N /H O LY M AT R I M O N Y ?

W E D D I N G D AYM A K E U P & H A I R D O ?

W E D D I N G D AY P H O T O G R A P H E R& V I D E O G R A P H E R ?

P R E -W E D D I N G / E N G A G E M E N T P H O T O S H O O T ? ( n o t i n c l u d i n g a d d i t i o n a l p h o t o / c a n v a s p r i n t s , g o w n / s u i t r e n t a l , m a k e u p )

< $1,000$1,000 - $2,500$2,500 - $5,000$5,000 - $7,500> $7,500

20.9%19.4%43.4%12.8%3.4%

< $300$350 - $500$500 - $1,000$1,000 - $2,000> $2,000

< $2,000$2,000 - $3,500$3,500 - $5,000> $5,000

44.8%22.0%19.5%5.2%8.5%

< $1,000$1,000 - $2,000$2,000 - $4,000$5,000 - $7,000> $7,000

32.3%39.1%

20.9%7.7%

25.1%34.2%28.1%9.9%2.7%


B U D G E T

W H O PA I D T H E M O S T F O R Y O U R W E D D I N G ?

T H E B R I D E A N D G R O O M

8 6 . 5 %

T H E B R I D E ’ S PA R E N T S

1 . 7 %

T H E G R O O M ’ S PA R E N T S

7 . 4 %O T H E R S

4 . 4 %

D I D Y O U RE X P E N S E SM AT C H Y O U R B U D G E T ?

6.9%

SPENT LESSTHAN BUDGET

28.8%

SPENT MORETHAN BUDGET

64.4%

STUCK TOBUDGET

43.5%50 - 75%

28.9%26 - 50%

17.5%> 75%

10.1%< 25%

W E D D I N G D AY D E C O R AT I O N S

H O W M U C H D I D Y O U S P E N D F O R V E N U E A N D C AT E R I N G ?

OF MY TOTAL BUDGET

OF MY TOTAL BUDGET

OF MY TOTAL BUDGET

OF MY TOTAL BUDGET


< $1,000$1,000 - $3,000$3,000 - $5,000$5,000 - $8,000> $8,000

61.4%24.6%

8.5%2.9%2.5%


P L A N N I N G

W H E R E D I D Y O U H O S T Y O U R W E D D I N G ?

T I M E S P E N T F O RW E D D I N G P L A N N I N G

.... with 62.3% of couples spending >50% of that time online.

S E N T E - I N V I TAT I O N SO N T O P O F

P R I N T E D I N V I TAT I O N S

69.2%

W H O M A D E T H E M O S T D E C I S I O N S D U R I N G Y O U R W E D D I N G P L A N N I N G ?

...with popular locations including Bali, Tagaytay, Boracay, and Phuket.

10.5%

89.5%

HELD A DESTINATION WED-DING OUT OF TOWN/OVERSEAS

HELD THE WEDDINGIN SINGAPORE

< 5 HOURS PER WEEK 58.5%5 - 14 HOURS PER WEEK 35.5%15 - 25 HOURS PER WEEK 4.5%> 25 HOURS PER WEEK 1.4%

T H E B R I D E

6 9 . 6 %T H E G R O O MT H E B R I D E

& G R O O M

1 1 . 6 %1 5 . 2 %T H E B R I D E ’ S

PA R E N T S

1 . 9 %T H E G R O O M ’ S

PA R E N T S

1 . 8 %



P L A N N I N G

53.1%O F C O U P L E S H I R E D A W E D D I N G P L A N N E R , S T Y L I S T , O R O R G A N I S E R

MOST IMPORTANT FACTORWHEN CHOOSING WEDDING VENDORS

3 8 . 4 %P R I C E

2 4 . 3 %P O R T F O L I O

5 . 8 %P E R S O N A L I T Y

1 . 3 %L O C A T I O N

2 1 . 7 %R E V I E W S

5 . 3 %R E S P O N S I V E N E S S

3 . 2 %L E N G T H O F E X P E R I E N C E

$

DID YOU HIRE A WEDDING HELPER SERVICE?

P L A C E T O H O S TS O L E M N I S AT I O N

84.9%YES 15.1%NO

TEMPLE, CHURCH,MOSQUE, ETC.

PLACE OF WORSHIPHOTELBALLROOM


D I D Y O U H AV E A P R E -W E D D I N G P H O T O S H O O T ?


P L A N N I N G

W H AT WA S Y O U R W E D D I N G R E C E P T I O N S T Y L E ?

F AV O U R I T E W E D D I N G F AV O U R S

WE DID NOT HAVE ENOUGH TIME FOR PROPER PLANNINGWE DID NOT HAVE SOMEONE TOCONSULT WITHWE SHOULD’VE EXPLORED MORE VENDOR OPTIONS

W H AT ' S T H E B I G G E S T R E G R E T A B O U T Y O U R W E D D I N G ?

36.0%FOOD

20.2%CUTLERY

11.8%PERSONALISED

STATIONERY

7.3%FRAGRANCES

24.7%ACCESSORIES

83%S I T - D O W N

D I N N E R

2

17%S T A N D I N G

P A R T Y



P R E -W E D D I N G P H O T O S H O O T O U T F I T

F AV O U R I T E P R E -W E D D I N GP H O T O S H O O T L O C AT I O N S

C A S U A LO U T F I T

O U T D O O R S PA C E A R O U N D

T H E C O U N T R Y

O V E R S E A S...mostly in Taiwan,

Korea, Indonesia, Japan,and Australia

T U X E D O &W E D D I N G

G O W N

S U I T &F O R M A L

D R E S S

I N D O O R B R I D A L S T U D I O

O T H E R I N D O O RS PA C E A R O U N D

T H E C O U N T R Y

38.6% 25.4% 24.3% 11.7%

38.2% 27.5% 23.8% 9.1% 1.3%T R A D I T I O N A L O R C U LT U R A L

W E D D I N G C O S T U M E

O T H E R


W E D D I N G T R E N D S

H O T E LB A L L R O O M

M O S T - P I C K E D W E D D I N G V E N U E S

C A F É /R E S T A U R A N T


M O D E R N /M I N I M A L I S T

R U S T I C G R E E NB O TA N I C A L

TOP 3 WEDDING THEMES

W E D D I N GC O L O U RPA L E T T E

TOP 5

N AV Y B L U EG O L D P I N K W H I T EL I G H T B L U E





W E D D I N G D R E S S S T Y L E STOP 3

W E D D I N G D R E S S N E C K L I N E S

TOP 3

ILLUSION

4 - 6B R I D E S M A I D SN U M B E R O F

B R I D E S M A I D O U T F I T C O L O U R S

TOP 5

L AV E N D E R T U R Q U O I S E

P I N K L I G H TB L U E

N AV YB L U E

SINGLEBREASTED

SUIT

FULL-DRESSTAILS

STROLLER

TOP 3GROOM TUXEDO ST YLES

B L A C K N AV YB L U E

G R E Y

GROOM TUXEDO COLOURSTOP 3

BALL GOWN A-LINE MERMAID OFF-THE-SHOULDER

STRAPLESS


BRIDESTORY SWT 2017 · photo shoot outfit favourite pre-wedding photo shoot locations casual outfit...

Documents

Transcript of BRIDESTORY SWT 2017 · photo shoot outfit favourite pre-wedding photo shoot locations casual outfit...