Brick and Mortar Program Support
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Transcript of Brick and Mortar Program Support
![Page 1: Brick and Mortar Program Support](https://reader033.fdocuments.us/reader033/viewer/2022052705/58a3ecf91a28ab272e8b5ab1/html5/thumbnails/1.jpg)
Polaris Days / Zodiac Days
STOREFRONT EVENTS
• 2250 Store Events! • 100,000 Consumer Mailers• Enhanced merchandising kits
![Page 2: Brick and Mortar Program Support](https://reader033.fdocuments.us/reader033/viewer/2022052705/58a3ecf91a28ab272e8b5ab1/html5/thumbnails/2.jpg)
» Rebate structure based on LAAP pricing» No More Tiers…All or Nothing!» Drive Sell-Through!
2015 Consumer Rebates
New Rebate Program
![Page 3: Brick and Mortar Program Support](https://reader033.fdocuments.us/reader033/viewer/2022052705/58a3ecf91a28ab272e8b5ab1/html5/thumbnails/3.jpg)
BONUS Consumer Rebates
MAY 29 – JULY 5, 2015
• Online Banner Ads Start June 1 • Can be advertised and in conjunction with ZD?PD• Digital Flyers Available to Print• External Bulletin Sent Thursday, May 28
![Page 4: Brick and Mortar Program Support](https://reader033.fdocuments.us/reader033/viewer/2022052705/58a3ecf91a28ab272e8b5ab1/html5/thumbnails/4.jpg)
Web Campaigns
20M MILLION IMPRESSIONS Largest Consumer Ad Spend in the Industry!
TotalImpressions
20,717,797
TotalClicks
109,477
TotalConversions
9,788
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Extended Warranty Program
In-Store Exclusive
» 1 Year Extended Warranty on Select Cleaners» 4WD Robtic Cleaners – From 2 Yrs. To 3 Yrs.» Polaris 3900 Sport – From 1 Yr. to 2 Yrs.
» Promotes In-Store Sales