Brian - Unit 13 LO4 - Pitching Proposed Ideas

OCR - Level 3 Cambridge Introductory Diploma in Media - Unit 13:

Candidate Name: Brian Miguel Insua Candidate Number: 6055

Centre Name: St Andrews Catholic Secondary School Centre Number: 64135

• Pitch • Pitch Script • Pitch Environment • Pitch Footage • Pitch Feedback (Interview with Publisher) • Changes & Improvements

UNIT 13 - LO4 Pitching Ideas on Proposed Print Based

Products to an Editor, Client or Focus Group for Feedback

CHARMMUSIC MAGAZINE PITCH KEYNOTE

Brian Insua

UNIT 30: UK MEDIA PUBLISHING

LO4

Candidate Number 6055

Centre Number 64135

WELCOMEIntroduction

£18.5 MILLIONMusic Magazine Industry Annual Gross

CHARM & MUSE_ICNew Monthly Rock Music Magazine

PROPOSALCharm Music Magazine

CHARM VS. MOJOBattle of the Mags

• Articles, Reviews, Interviews & Exclusives• Contemporary Artists (i.e. Rising YouTube Stars)

• Legendary Artists from Classic Era

TARGET READERSHIPAudience Demographics & Hartley’s Subjectivities

• Intelligent Individuals• ABC1 Demographic

• Younger Bracket (16-25 years old) (Explorers)• Older Bracket (40+ years old) (Resigned)

WHY ‘CHARM’?Behind the Name

• Charm (noun)• Power/Quality of Delighting/Attracting/Fascinating others

• ‘Charm’ of Classic Era of Music (Older, More Mature - Resigned)• ‘Charm’ of Discovery (Youth - Explorers)

PROPOSALMuse_ic Music Magazine

MUSE_IC VS. MOJOBattle of the Mags

• Articles, Reviews, Interviews & Exclusives• Contemporary Artists

• Legendary Artists from Classic Era

TARGET READERSHIPAudience Demographics & Hartley’s Subjectivities

• Intelligent Individuals• ABC1 Demographic

• Younger Bracket (16-25 years old) (Explorers)• Older Bracket (40+ years old) (Resigned)

WHY ‘MUSE_IC’?Behind the Name

• Muse - Greek Mythology• Goddess of Arts and Science, Daughter of Zeus

• Connotes Power, Creativity, Magnitude• “Muse”Classics from the 1960’s-1990’s + “_”Contemporary

MARKETINGCharm Music Magazine

MARKETING ‘CHARM’Spread the Word

• Social Media = Cheap, Convenient & Always Online• Perfect Platform to Advertise Charm to Youth

• Benefits: Communication & Interaction = Build Relationship with Consumer & Product (Rapport)

MARKETING ‘CHARM’4C’s & Audience Psychographics

• Rich Demographic & Psychographic Targeting

to Speak to Consumers Most Likely to Listen

• Young & Rubicam = 4C’s(Cross Cultural

Consumer Characterisation)

• VALS = People Buy the Things they Think

will Enhance the View of their own Identities

MARKETING ‘CHARM’Push & Pull Marketing Strategy

• Push Marketing = Take Product Directly to Customer

• Pull Marketing = Motivate Customer to Seek you out• Push Strategy = Raise Awareness & Establish Brand

• Pull Strategy = Increase Market Share

MARKETING ‘CHARM’Above, Below & Through The Line Marketing

• Above the Line = Mass Media Advertising• Below the Line = Non-Media Advertising

• Above the Line + Below the Line = Through the Line

MARKETING ‘CHARM’Sponsorship

• Sponsor Download Festival 2015

• Raise Brand Awareness

• Heighten Brand Visibility

• Brand Exposure to Target Audience

PRODUCTION PLANCharm Music Magazine

PRODUCING ‘CHARM’Week 1

• Planning (Team Meeting to Plan Content)

• Content Acquisition (Photographs, Articles, Interviews, Reviews)


• Editing (Accuracy, Spelling, Punctuation & Grammar)• Layout (Magazine Layout & House Style)


• Printer Proofs• Mass Printing


• Distribution• Magazine Stock Delivered to Retailers & Consumers

• Launch Day - Last Friday of Previous Month

BUDGET PLANCharm Music Magazine

BUDGETING ‘CHARM’Job Roles & Staff Salaries

• (Excluding Freelance Work) Key 20 Staff Salaries =£437,000 - £720,000 per year

• Salary Depends on Experience Level

General Costs Total Estimated Cost

Staff Selection

Editorial (Content)• Freelance Work• Journalists (x3)• Editorial Assistants (x2)• Sub/Copy Editors (x2)• Features/Associate Editors

(x2)• Editor in Chief (x1)

Editorial (Design)• Freelance Work• Designers (x2)• Creative Director (x1)

Business• Publisher (x1)• Marketing Managers (x2)• Marketing Director/Executive

(x1)• Publishing Rights Manager

(x1)• Copyright/Rights Director

(x1)• Print Production Planner (x1)

Cost

• £420 - £700 per 1000 words• £12,000 - £26,000 per year• £15,000 - £23,000 per year• £16,000 - £35,000 per year• £18,000 - £60,000 per year• £22,000 - £65,000 per year

• £250 - £400 per day• £15,000 - £50,000 per year• £60,000+ per year

• £25,000 - £52,000 per year• £27,000 - £47,000 per year• £30,000 - £60,000 per year• £22,000 - £35,000 per year• £40,000 - £50,000 per year• £20,000 - £50,000 per year

Approximately between:£437,000 (excl. freelance work)and£720,000 (excl. freelance work)per year

BUDGETING ‘CHARM’Start-Up Cost & Equipment

• Apple MacBook Pro’s (x20) = £20,280 - £42,280 (one-off)• Office Space Rent = £231,000 per year

• Adobe Suite Creative Cloud = £7,240.80 per year

BUDGETING ‘CHARM’Printing Costs

• (x10,000) 60-page 118gsm matt paper copies + semi-gloss cover= £8,992.50

• Option to Convert to Digital Format (For Tablet & Mobile)

BUDGETING ‘CHARM’Distribution

• Magazine Distribution Companies = No Set Fee• Publisher Paid Percentage of Cover Price (25%-35%)• Year 1 Forecast - 10,000 Copies = £9,975 - £13,965• Year 2 Forecast - 20,000 Copies =£19,950 - £27,930

BUDGETING ‘CHARM’Advertising Revenue

• Magazine Advertisement Slots Sold in Page Fractions• Prime Advertising Spaces: Inside Front Cover, Inside Back Cover

& Back Cover• Advertiser Commits to Multiple Issues = Charge Lowers

BUDGETING ‘CHARM’Available Advertising Space

• Charm Not Established

• Unlike Mojo, Kerrang & Q

• Charm will Sell Advertising Space for -50%

BUDGETING ‘CHARM’Available Advertising Space

• (x7) Full Page Ad Spaces

• (x6) Half Page Ad Spaces

• (x2) Double Page Spread Ad Spaces

• (x1) Inside Front Cover Ad Spaces

• (x1) Inside Back Cover Ad Spaces

• (x1) Back Cover Ad Spaces

BUDGETING ‘CHARM’Advertising Revenue

• ROP (Advertiser Does Not Designate Placement)

• FH (Advertiser Has Preferred Placement)

• First Year :• £61,812 - £68,237 per month

£741,744 - £818,844 per year

• Second Year:£1,483,488 and £1,637,688 per year

BUDGETING ‘CHARM’Profit/Loss Breakdown

General Costs Total Estimated Cost

Staff Selection

Editorial (Content)• Freelance Work• Journalists (x3)• Editorial Assistants (x2)• Sub/Copy Editors (x2)• Features/Associate Editors (x2)• Editor in Chief (x1)

Editorial (Design)• Freelance Work• Designers (x2)• Creative Director (x1)

Business• Publisher (x1)• Marketing Managers (x2)• Marketing Director/Executive (x1)• Publishing Rights Manager (x1)• Copyright/Rights Director (x1)• Print Production Planner (x1)

Cost

• £420 - £700 per 1000 words• £12,000 - £26,000 per year• £15,000 - £23,000 per year• £16,000 - £35,000 per year• £18,000 - £60,000 per year• £22,000 - £65,000 per year

• £250 - £400 per day• £15,000 - £50,000 per year• £60,000+ per year

• £25,000 - £52,000 per year• £27,000 - £47,000 per year• £30,000 - £60,000 per year• £22,000 - £35,000 per year• £40,000 - £50,000 per year• £20,000 - £50,000 per year

Approximately between:£437,000 (excl. freelance work)and£720,000 (excl. freelance work)per year

Office SelectionEquipment

• Workstations (Macbooks)• Software (Adobe Creative Suite)• Office Supplies

Office Space• Renting Space

Misc• Printing Cost

Cost

• £899 - £1,999 per Macbook (x20)• £30.17 per month per user (x20)• £2,400 per year on average

• £231,200 per year • £8,992.50 per order (60 pages, 10,000 copies) (Blurb)

Equipment:£20,280 - £42,280 (one-off payment)Software:£7,240.80 per yearOffice Space:£231,200 per yearPrinting:£107,910 per year

• Income - Overall Expenditure = Annual Revenue Year 1 = £751,719/832,809 - £552,150/835,150 = £+199,569/-2,841

Year 2 = £1,503,438/1,665,618 - £552,150/835,150 = £+951,288/+830,468

PRE-PRODUCTION MATERIALSCharm Music Magazine

BRAND IDENTITYUnique Selling Points, House Style, Branding

• Masthead Font = Lithos Black• Font = Depends on Content

• Serif = Legendary Artists from Classic Era• Sans-Serif = Contemporary/Modern Artists

• Black & White Images = Legendary Artists from Classic Era• Coloured Images = Contemporary/Modern Artists

BRAND IDENTITYColour Scheme

• Yellow = Mind/Intellect (Young/Old)Colour of Expression - Connotes Optimism, Creativity

• White = Perfection/Purity (Young/Old)Symbolises Clean Slate/Blank Canvas - Connotes Neutrality, Balance

• Black = Power/Authority (Young/Old)Symbolic Barrier, Feeling of Protection - Connotes Sophistication/

Seriousness

• Red = Energy/Passion (Young/Old) Connotes Powerful Masculine Energy - Connotes Positivity/Ambition

FLAT PLANPart 1

FLAT PLANPart 2

DRAFT ARTICLEPart 1

CALENDAR EVENTS

• December Debut - Christmas!• Special Events/Holidays like Halloween & Easter

PRE-PRODUCTION MATERIALSMuse_ic Music Magazine

BRAND IDENTITYUnique Selling Points, House Style, Branding

• Masthead Font = Lithos Black• Font = Depends on Content

• Serif = Articles• Sans-Serif = Headings

• Black & White Images = Legendary Artists from Classic Era• Coloured Images = Contemporary/Modern Artists

BRAND IDENTITYColour Scheme

• Yellow = Mind/Intellect (Young/Old)Colour of Expression - Connotes Optimism, Creativity

• White = Perfection/Purity (Young/Old)Symbolises Clean Slate/Blank Canvas - Connotes Neutrality, Balance

• Black = Power/Authority (Young/Old)Symbolic Barrier, Feeling of Protection - Connotes Sophistication/

Seriousness

• Red = Energy/Passion (Young/Old) Connotes Powerful Masculine Energy - Connotes Positivity/Ambition

FLAT PLANPart 1

FLAT PLANPart 2

DRAFT ARTICLEPart 1

CALENDAR EVENTS

• December Debut - Christmas!• Special Events/Holidays like Halloween & Easter

CHARM FRONT COVER & DOUBLE PAGE SPREAD

Charm Music Magazine

FRONT COVER & DOUBLE PAGE SPREADDesign Progression

FRONT COVER & DOUBLE PAGE SPREADFirst Issue & Unique Selling Points

• First Issue

• iTunes Codes (Entice Younger Audience)

• Physical CD (Entice Older Audience)


• Exclusive Interviews with Big Name Artists

• High-Quality,In-Depth Features

• Unique Selling Point:Unique Ethos of

Celebrating Classics& Embracing the New

FUTURE ISSUESMock Ups of Future Issues

MUSE_IC FRONT COVER & DOUBLE PAGE SPREAD

Muse_ic Music Magazine

FRONT COVER & DOUBLE PAGE SPREADDesign Progression


• First Issue

• iTunes Codes (Entice Younger Audience)

• Based on Mojo’s Special Anniversary Edition


• Exclusive Interviews with Big Name Artists

• High-Quality,In-Depth Features

• Unique Selling Point:Unique Ethos of

Celebrating Classics& Embracing the New

CONCLUSIONConclusion & Closing Remarks

CHARMMUSIC MAGAZINE PITCH SCRIPT

PITCH SCRIPTMAGAZINE PITCH

UK Magazine Publication Pitch Prepared for: Mr Crafts, Publisher

Prepared by: Mr Insua, Charm Representative

18 November 2014

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MAGAZINE PITCH

PITCH PLAN Preparation

• Prezi

• Remote

• Script

Script

Intro

(Slide) Hello everybody and Welcome.

(Slide) Music magazines remain one of the most vibrant within the magazine industry, grossing over £18.5 million a year. We’ve analysed this industry closely and the endless opportunities it presents.

(Slide) So today I would like to present to you an idea for a new monthly rock music magazine called Charm.

Proposal

(Slide) Competing directly with Mojo for top-quality and eloquently written content, we intend to knock Mojo off it’s perch as one of the best selling rock music magazines. Charm’s unique selling point is that Charm contains articles, reviews, interviews and exclusives covering contemporary artists as well as covering legendary artists from the classic era of music.

(Slide) Aimed at intelligent individuals in the ABC1 demographic, Charm’s content will be eloquently written, designed to inform and educate the target readership. The ABC1 demographic means that these people have disposable income which we want to make sure is spent on Charm.

(Slide) So, why Charm? Well, the word ‘Charm’ connotes the idea of the power/quality of delighting/attracting/fascinating others. We believe this will appeal to consumers by connoting the ‘charm’ of the classic era of music. This in turn will appeal to the typically older demographic of more traditional people.

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Similarly, we wanted to connote the ‘charm’ of discovering new up-and-coming stars, which will appeal to the younger in nature, if not reality, demographic of more discovery-driven people.

Marketing

(Slide) So, how are we gonna market Charm? Firstly, there’s the cheapest and arguably the most effective: Social Media. Cost effective, convenient and always online, social media is the perfect platform to advertise Charm, particularly to the younger consumers. Being able to communicate and interact with the magazine on social media will increase customer rapport and build a relationship between consumer and product. This will be done through Facebook and Twitter.

(Slide) Another way to market Charm is to use rich demographic and psychographic targeting to speak to consumers who are most likely to listen. Marketing firm Young & Rubicam go by what they call the 4C’s that is derived from Maslow’s Hierarchy of Needs and classifies people based on their values. VALS, a consumer psychographing system, suggests that people buy the things that they think will enhance the view they have of their own identities and we will market Charm to be that thing.

(Slide) A push marketing strategy involves taking the product directly to the customer, whereas a pull marketing strategy involves motivating the customer to seek you out. Here is a digram explaining the differences between the two. For ‘Charm’, we intend to use both strategies in our marketing campaign. To establish the brand, we will need the push strategy: that means persuading retailers to buy stock of the magazine and sell directly to consumers. Once the brand is built and the consumer base has been established, then we can use the pull strategy: we’ll raise brand awareness through advertising and mass media promotion, through word of mouth and through sales promotions and discounts.

(Slide) Above the line is essentially mass media advertising - this means building a marketing campaign that uses the internet, television, radio, billboards, newspapers, magazines etc. in order to advertise Charm. Below the

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MAGAZINE PITCH

line is essentially non-media advertising - this means advertising through direct mail, catalogues, event promotions, loyalty schemes, and coupons. A mixture of the two is typically called Through The Line advertising. We aim to use both to advertise Charm.

(Slide) In order to announce ourselves to the world, we will sponsor the annual five day British rock event, Download Festival. This will significantly raise the brand awareness of Charm by heightening the visibility of the brand and at the same time gain exposure to one of the target consumer profiles of young people with a passion for rock music.

Production Plan

(Slide) The first week of production is the planning and content acquisition phase. This is where the team meet and decide what the content will be for the next issue. Once the decisions are made, the content (in the form or photographs, articles, interviews and reviews) are then created/collected.

(Slide) The second week of production is the editing and layout phase. This is where the team check and edit the articles, making sure the accuracy of facts & information, spelling, punctuation & grammar are all correct. Once that is completed, the layout team get to work, organising the magazine layout and house style.

(Slide) The third week of production is the penultimate phase, finalising the magazine and creating printer proofs before the mass printing of the magazines.

(Slide) The final week of production is the distribution phase, delivering the magazine stock to consumers and retailers - in preparation for the launch day, which is the last Friday of the previous month.

Budget

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(Slide) Excluding freelance work, employing the key 20 staff members required to run the magazine would cost between £437,000 and £720,000 per year (depending on the experience levels of staff).

(Slide) As Apple Mac’s are the standard workstation in the creative industry, we are intending on arming our staff with MacBook Pros - which would be a one-off payment of between £20,000 and £42,000. In terms of renting office space, this would cost approximately £231,000 per year. Software requirements will cost just over £7,000 per year for each workstation to have the Adobe Suite Creative Cloud.

(Slide) In terms of printing costs for the magazine, we have selected a printing company called “Blurb”. Blurb offers to print 10,000 60-page copies on 118 gsm matt paper with a semi-gloss cover for just under £9,000. Blurb also has the added benefit of being able to easily convert the magazine to digital format for mobile and tablet optimisation. The total cost for printing would be approximately £108,000 per year.

(Slide) Magazine distribution companies do not work to a fee. Instead, as the publisher, we will be paid a percentage of the cover price of copies sold (a remit), depending on the estimated retail sale of the magazine. Typically, this percentage ranges between 25%-35% of the cover price. Based on marketing research, website and social media growth we forecast that we will sell approximately 10,000 copies throughout the first year, which would mean we can expect to earn between £10,000 and £14,000. We expect this to double in the second year to approximately 20,000 copies, which would mean income of between £20,000 and £28,000.

(Slide) In terms of sources of income for the music magazine, the primary source of income will be selling advertising spaces within the magazine. In terms of pricing for each space, magazine advertisement slots are typically sold in page fractions. Inside the front cover, inside the back cover and the back cover itself are considered prime advertising spaces by advertisers and command a significantly higher fee as a result. Magazines typically charge less per advertisement when a commitment is made to run the ad in more than one issue.

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MAGAZINE PITCH

(Slide) Taking into account that Charm has not established a readership and reputation that matches more reputable music magazines like Mojo, Kerrang and Q, the advertising rates will be significantly lower. Consequently, we will sell advertising space for 50% of Mojo’s rates.

(Slide) In terms of the advertising space available for purchase within Charm, there are 7 Full Page ad spaces, 6 Half Page ad spaces, 2 Double Page Spread ad spaces, 1 Inside Front Cover ad space, 1 Inside Back Cover ad space and 1 Back Cover ad space.

(Slide) Depending on whether advertisers want ROP (which means that the advertiser does not designate the placement of the ad) or FH (which means that the advertiser wants preferred placement), advertising income margins can vary. However, we expect to earn over £61,000 a month, which translates to over £740,000 per year. And as the brand builds its reputation, this figure could double to over £1.5 million.

(Slide) The predicted profit/loss for the first year of the magazine is for the Charm to turn a profit as high as just shy of £200,000 and a loss of no more than £3,000. The numbers for the second year are significantly better, with an estimated increase in revenue to as high as £950,000 and as low as £830,000.

Pre-Production Materials

(Slide) To establish the unique brand of Charm, we have created a house style that is iconic and distinguishable. The font used for the masthead is Lithos Black, which is very similar to the font that Mojo uses. The font for the content of the magazine will differ depending on the era of music being talked about. Serif fonts will be used for articles that cover music from the classic era whilst sans-serif font will be used for sections covering contemporary music. Similarly, the colour of images will be used to connote the era of music covered. Black and white images will be used for legendary artists from the classic era whilst coloured images will be used for contemporary artists.

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(Slide) After careful analysis of other music magazines from the genre, we came up with four colours that Charm will use for its colour scheme.

Red - the colour of energy, passion and ambition.

Black - the colour of power and authority. It creates a barrier between itself and the outside world thus offering the feeling of protection. Black connotes sophistication and seriousness for the older, more mature audience yet is favoured by the youth market who are still trying to find their own sense of identity.

White - the colour of perfection, purity and completion. White has a calming effect due to connotations of simplicity, organisation and symbolises a clean slate - a blank canvas ready to be written upon.

Yellow - the colour of mind and intellect. It connotes optimism, creativity, wisdom and logic. Yellow is the colour of expression.

(Slide) Here is an illustration of the planned magazine flat plan for the first issue. Based on Mojo’s magazine, subsequent issues will follow a similar template.

(Slide) Here is an example of the draft article. We created a draft to get a feel for the language, format and style of the articles.

Magazine Front Cover and Double Page Spread

(Slide) This is a mock up of the first issue of the magazine. Each issue will contain incentives which we believe will entice both our younger (through iTunes code - digital media consumption) and older (through CD - physical media consumption) target audiences to purchase the magazine.

(Slide) Charm will boast exclusive interviews with big-name artists and high-quality, in-depth features. Charm’s unique selling point is that we celebrate the classics and embrace the new. We believe this unique ethos will appeal to both the younger bracket and older bracket of our target audience.

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MAGAZINE PITCH

(Slide) Here are mock-ups of future issues. Each issue will contain incentives in the form of CDs and iTunes codes. Each issue will also have the cover story as a 20-page special. As you can see, Charm will alternate between featuring classic artists and new contemporary artists as cover stories. These will be differentiated by the cover image and background colour.

Conclusion

(Slide) Thank you all for listening and I hope that I have persuaded you that Charm is a good investment and a worthy addition to your portfolio. A link to a survey will be sent to you shortly to collect valuable feedback. Any questions?

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Extras

(Slide) The importance of creating the Charm brand cannot be underestimated. To consumers, better perceptions outsell better products. For example, the famous Coke/Pepsi blind taste test. In blind tastings Pepsi tends to have a slight advantage, but take the blindfold off and Coke nearly always wins.

Marketing

(Slide) So in order to further develop and optimise the targeted marketing, we will need to collect more data on consumers. This can be done through surveys to collect information and opinions, web tools or analytics to collect psychometrics or outsource it by hiring marketing firms to conduct research through surveys, focus groups etc. Once we’ve collected the audience psychographics, we can create customer profiles to further target our marketing, which will result in optimised, more effective marketing.

(Slide) We will primarily use the internet and tv to advertise to the youth market whilst similarly, we will use radio, newspapers and magazines to advertise to the older, more mature market. We intend to use above the line (in the form of internet, tv, radio, billboard, newspaper and magazine adverts) to raise awareness and build the brand identity of Charm. At the same time, we will use below the line (in the form of loyalty schemes, event promotions and gifts-with-purchase) marketing to further entice consumers and to keep them in our marketing eco-system.

(Slide) Sponsorship - More than £23 million have been spent this summer sponsoring music venues, festivals and tours this year. Sponsoring Download Festival 2015 can be expected to cost upwards of £50,000 - £150,000. (Sponsorship figures are based on previous Download Festival sponsors)

Budget

(Slide) Subscription Sales - These figures do not include predicted subscription sales. Based on primary and secondary research, assuming that 10% of consumers purchase subscription incentives priced at 6 issues for £20, this will provide an extra £123,624 in predicted income per year.

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CHARMPITCH ENVIRONMENT

PITCH ENVIRONMENT• This is the layout of the room

where the pitch was presented. As is evident by the graphic, all those present had a clear view of the presentation.

• Mr Crafts, represented by a green circle, positioned the camera to his immediate right and the pitch footage is available on YouTube.

Smart Board

Presenter

Publisher

Publishers

Publishers

Publishers

Publishers

Publishers

Publishers Publishers Publishers

PITCH ENVIRONMENT• This is a screen grab of the pitch.

The equipment that was used to present the pitch were:

• iMac - used to present the Prezi, which was then projected onto the smart board.

• Slide changer - used to streamline changing the slides during the presentation without having to move to the iMac.

• Pitch script - used to present the idea of Charm music magazine to the publishers.

CHARMMUSIC MAGAZINE PITCH FOOTAGE

CHARM MUSIC MAGAZINE PITCH FOOTAGE

Pitch: https://youtu.be/tK1EZhPL7iM

Pitch Prezi: https://youtu.be/815Ru45JAyw

https://youtu.be/tK1EZhPL7iM

https://youtu.be/815Ru45JAyw

CHARMMUSIC MAGAZINE PUBLISHER INTERVIEW

CHARM MUSIC MAGAZINE PITCH FOOTAGE

Publisher Interview: https://youtu.be/M0wevi50kLc

https://youtu.be/M0wevi50kLc

CHARMMUSIC MAGAZINE FEEDBACK

FEEDBACK EVALUATIONEVALUATION REPORT

UK Magazine Pitch - Evaluation

Report Prepared for: Mr Crafts, Publisher


Candidate Number: 6055

Centre Number: 64135

27 January 2015

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EVALUATION REPORT

EVALUATION OF FEEDBACK FROM PITCH Table of Contents • Introduction • Publisher Interview • Survey Results • Strengths • Improvements • Conclusion

Introduction The aim of the learning objective was to deliver an effective pitch for a music magazine to a publisher. On

December 9, 2014 at 11:45 am in the MS1 classroom, using Prezi I delivered a presentation to Mr Crafts (the publisher) pitching an idea for a new monthly rock music magazine called Charm. Limited to 10 minutes, I used primary and secondary research to pitch a new UK based music magazine which included a proposal, a budget breakdown, a production plan, the target audience, the advertising strategy and a mock front cover and double page spread. The pitch, which was recorded and uploaded to YouTube, clocks in at just over 10 minutes records myself using Prezi to pitch to the publisher (Mr Crafts) and the class.

Interview with Publisher

The interview with the publisher, which took place and was recorded on Tuesday January 6 2015, provided me with valuable feedback about my pitch (see Publisher Interview.MOV). The first question asked how well the pitch sold the idea of Charm magazine. Overall, the publisher (Mr Crafts) felt that the pitch sold the idea of Charm magazine “extremely well”. He was particularly impressed with the fact that Charm magazine was so similar to music magazines currently on the market yet also providing something “unique” and “innovative”.

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The next question focused on how well the pitch conveyed all the necessary information to the publisher. He agreed however he felt that some of the pre-production materials (in terms of the process of designing and creating before the finished product) could have been covered in more detail. For instance, the image plan - in terms of the images I planned to take and the manipulations in post - and the magazine flat plan. He commented that aside from those two areas, the pitch covered all the information extensively.

The third question focused on the materials/resources/information that the pitch lacked. The publisher commented on the aforementioned lack of coverage in regards to the pre-production materials such as the image plan and the flat plan in addition to the fact that he felt that perhaps the spending power of the target consumers could have been touched upon in a little more detail and to show the research that led to the decision to price Charm magazine at £3.99. He did note that the 4C’s were covered extensively.

The fourth question focused on the strengths of the pitch. The publisher found some areas particularly impressive. For instance, he chose to comment on the social media and promotion coverage, which he thought was “very, very impressive”, commenting that he got a very clear idea of how Charm magazine was going to be promoted.

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Screenshots of the Image Plan, which was missing in the original pitch and has now been added to the new pitch.

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EVALUATION REPORT

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Screenshots of Charm’s social media pages.

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The penultimate question investigated how effective the pitch was overall. Mr Crafts felt that the pitch was “extremely effective” and praised the attention to detail - in particular, he was particularly impressed with the fact that I could expand more on some of the key areas of the magazine.

The final question asked whether the pitch convinced him to invest in the idea of Charm magazine, to which he replied, “Absolutely. Pure and simple.”

Survey Monkey Results Following the pitch, I sent out a survey to all the publishers to collect feedback and their opinions in

regards to the pitch. The six question survey focused on the overall effectiveness of the pitch in conveying the idea of Charm music magazine as well as how effective the pitch was at selling the idea of Charm music magazine. The questionnaire also asked for the particular strengths and areas for improvement and whether the pitch convinced the publishers to invest in the idea of Charm.

The first question asked how well the pitch communicated the idea of Charm magazine to the publishers. This question investigated the effectiveness of the pitch in regards to giving those present a clear idea of what the magazine is, what it is about, the genre and content of the magazine, the budget and predicted profit/loss breakdown, the sample pre-production materials produced and production plan of the magazine. Overall, out of the 12 in attendance, two-thirds felt that, following the pitch, they understood the idea of Charm magazine completely whilst a-third felt that they understood most of the idea - which tells me that there were details about the magazine that were not covered during the pitch – which left some without a completely clear idea of what Charm magazine is. After collecting feedback from the publishers through interviews and surveys, it is determined that these details are primarily the image plan, which demonstrates a walkthrough of planning, taking and manipulating the images for the magazine; the flat plan (which was included but could’ve been improved with more coverage) and the mood board, which was a collection of images, logos and strapless which inspired Charm music magazine. The publishers also commented that they would have liked to have seen a little bit more coverage of the target consumer’s spending power.

The second question focused on the information communicated during the pitch. Similar to the first question, this question investigated the information conveyed during the pitch in regards to giving the publishers a clear idea of what the magazine is, what it is about, the genre and content of the magazine, the budget and predicted profit/loss breakdown, the sample pre-production materials produced and production plan of the magazine. However, the first question focused on the effectiveness of the pitch in conveying the idea of Charm magazine whilst this question focuses on whether all the information required by the publishers in order to gain a crystal clear understanding of Charm magazine was conveyed in the pitch. Exactly like the first question, out of the 12 in attendance, two-thirds felt that, following the pitch, all the information was conveyed within the pitch whilst a-third felt that not all the information was in the pitch - which reinforces the

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EVALUATION REPORT

feedback from the first question: that there were details about the magazine that were not covered during the pitch which left some without a completely clear idea of what Charm magazine is.

The third question focused on the particular details and pieces of information that was not included in the pitch. This question aims to delve deeper in to the responses of the previous two questions and find out why the pitch did not leave all with a crystal clear idea of Charm magazine following the pitch. Out of the 8 who left responses, exactly half of them felt that “everything was good” and that there were no details left out of the pitch whereas the other half of respondents pointed out that there were some key elements missing, most notably the mood board and the spending power of the target audience. One response commented that the planning that went into taking and manipulating the images in post was also lacking.

The fourth question attempts to summarise the previous three questions by investigating the quality of the pitch overall, taking into account the effectiveness of the pitch and the details/pieces of information that the pitch did not convey to the publisher. Out of the 12 respondents, 42% felt that the pitch was faultless and gave a rating of 10/10 and another 42% felt that the pitch was excellent and gave a rating of 9/10 whilst 17% felt that the pitch was a solid 8/10.

The penultimate question, question five, focused on whether the pitch was effective enough to have convinced the publishers to invest in Charm magazine. Again, this question builds on the previous questions and investigates whether the pitch met the success criteria: which was to sell the idea of Charm magazine to the publishers. Out of 12 responses 17% felt that, following the pitch, are extremely likely to invest in Charm whilst 25% felt that they are very likely to invest in Charm and finally the majority (58%) felt that they were likely to invest in charm following the pitch.

The final question, question six, gave respondents an opportunity to provide any other feedback in regards to the pitch. Entirely optional, 9 respondents left a comment. The majority of the comments (7/9) didn’t have any other questions or concerns, a few of which left comments praising the presentation. One respondent felt that more eye contact with the publishers would have improved the pitch whilst another felt that the target consumer was mentioned in detail the pitch did not sufficiently reference the audience characterisation of Hartley’s Subjectivities.

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Particular Strengths The publisher commented on how in-depth and detailed the content covered was, with the pitch

covering almost all the necessary information required by the publisher, including the basic details such as the

magazine genre, the competitors of the magazine, the content of the magazine, the frequency and price of the

magazine as well as detailed information regarding predicted sales, the budget breakdown and the promotion

and marketing of the magazine. In particular, the publisher commented on how well the promotion and

marketing strategy of Charm was presented, with the publisher being provided with detailed insight into the

push and pull marketing strategy that Charm will utilise as well as the target audience, detailed in the form of

the 4Cs (Cross Cultural Consumer Characterisation) - leaving him with a very clear idea of how Charm will be

promoted.

Screenshots of the 4C’s and Push & Pull Marketing Strategy.

! !

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EVALUATION REPORT

Suggested Improvements The publisher commented he would’ve liked to have seen more coverage of the pre-production materials

- in terms of the process of creating the pre-production materials (for instance, the planning behind the images, and how I went about capturing and manipulating the images). The publisher also would’ve liked to see the inspiration behind the magazine and the pre-production materials in the form of a mood board. The publisher also pointed out that he would also have liked to have seen more information about the spending power of the target consumer for Charm magazine.

Conclusion In conclusion, overall the pitch successfully conveyed a clear idea of Charm music magazine to the

publishers, ultimately convincing them to invest in the idea of Charm. The pitch was praised for the intricate detail for most aspects of the magazine, in particular the marketing and promotion of the magazine. However, the pitch could’ve been improved by covering in more detail the pre-production materials - in my rush to fit the pitch in 10 minutes, I missed some key aspects - in particular the magazine flat plan - which outlines the content for each page, the image plan - which shows the plan for taking the images and manipulating the images in Photoshop.

Screenshots of the Moodboard.

!

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CHARMMUSIC MAGAZINE IMPROVEMENTS

CHARM MUSIC MAGAZINE IMPROVED PITCH FOOTAGE

Pitch Prezi V2 (Improved): https://youtu.be/98fb-4molDE

https://youtu.be/98fb-4molDE

IMPROVED PITCH SCRIPTMAGAZINE PITCH



18 November 2014

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MAGAZINE PITCH


• Prezi

• Remote

• Script

Script

Intro



(Slide) So today I would like to present to you an idea for a new monthly rock music magazine called Charm.

Proposal




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MAGAZINE PITCH

line is essentially non-media advertising - this means advertising through direct mail, catalogues, event promotions, loyalty schemes, and coupons. A mixture of the two is typically called Through The Line advertising. We aim to use both to advertise Charm.


Production Plan





Budget

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MAGAZINE PITCH


Marketing

(Slide) So, how are we gonna market Charm? Firstly, there’s the cheapest and arguably the most effective: Social Media. Cost effective, convenient and always online, social media is the perfect platform to advertise Charm, particularly to the younger consumers. Being able to communicate and interact with the magazine on social media will increase customer rapport and build a relationship between consumer and product. This will be done through Facebook and Twitter.



(Slide) Above the line is essentially mass media advertising - this means building a marketing campaign that uses the internet, television, radio, billboards, newspapers, magazines etc. in order to advertise Charm. Below the

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IMPROVED PITCH SCRIPT

MAGAZINE PITCH





Pre-Production Materials

(Slide) In order to establish the vision for the magazine, we created a mood board which encompasses all the elements into a visual illustration which acts as a guide for creating the magazine. The mood board includes mastheads, logos, straplines, colours and images.

(Slide) To establish the unique brand of Charm, we have created a house style that is iconic and distinguishable. The font used for the masthead is Lithos Black, which is very similar to the font that Mojo uses. The font for the content of the magazine will differ depending on the era of music being talked about. Serif fonts will be used for articles that cover music from the classic era whilst sans-serif font will be used for sections covering contemporary music.

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MAGAZINE PITCH


(Slide) As Apple Mac’s are the standard workstation in the creative industry, we are intending on arming our staff with MacBook Pros - which would be a one-off payment of between £20,000 and £42,000. In terms of renting office space, this would cost approximately £231,000 per year. Software requirements will cost just over £7,000 per year for each workstation to have the Adobe Suite Creative Cloud.




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MAGAZINE PITCH

(Slide) These are the final images that were used for the magazine front cover and double page spread. The images, particularly the first image, were manipulated in Photoshop - using an array of filters, adjustments and tools to - to create the impression of stardom and perfection.


(Slide) Very similar to Mojo’s format, Charm will contain special unique sections such as cover story-inspired tracks to be included when the consumer buys the magazine in the form of a CD, editor’s notes and fan mail, a legacy section (focusing on the legacy left behind by recently passed artists), a guide to the month’s best music and more.


Magazine Front Cover and Double Page Spread



(Slide) Here are mock-ups of future issues. Each issue will contain incentives in the form of CDs and iTunes codes. Each issue will also have the cover story as a 20-page special. As you can see, Charm will alternate between featuring classic artists and new contemporary artists as cover stories. These will be differentiated by the cover image and background colour.

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MAGAZINE PITCH

Similarly, the colour of images will be used to connote the era of music covered. Black and white images will be used for legendary artists from the classic era whilst coloured images will be used for contemporary artists.






(Slide) Here is the image plan for the first issue of Charm, detailing the location, time and date for the images as well as specifying the type of picture required, the equipment to achieve the shots, the permissions needed to take the images and finally the health and safety hazards when in the process of taking the images.

(Slide) Here are examples of some of the inspirational images used when planning the images for the first issue of Charm. In particular, they provided us with a good idea of the shot types, the composition and the style of the images that we would take.

(Slide) Using the inspirational images and the image plan, we took some test photos in order to understand the requirements and changes needed so that when it came to taking the final images, we could take images fit for purpose.

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MAGAZINE PITCH

Extras


Marketing




Budget


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MAGAZINE PITCH

Conclusion


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CHARM MUSIC MAGAZINE IMPROVED PITCH FOOTAGE

Pitch Prezi V3 (Improved): http://youtu.be/r0sfjX8SbRE

http://youtu.be/r0sfjX8SbRE




18 November 2014

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MAGAZINE PITCH


• Prezi

• Remote

• Script

Script

Intro



(Slide) So today I would like to present to you two original ideas for a new monthly rock music magazine; Charm and Muse_ic.

Proposal - Charm




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Proposal - Muse_ic

(Slide) Competing directly with Mojo, Muse_ic will contain high-quality, eloquently written content that primarily focuses on classic rock, similar to Mojo, with the occasional issue/article focused on contemporary mainstream artists.

(Slide) Aimed at intelligent individuals in the ABC1 demographic, Muse_ic’s content will be eloquently written, designed to inform and educate the target readership. The ABC1 demographic means that these people have disposable income which makes them ideal targets for the magazine. In particular, Muse_ic will appeal to the older audience who grew up listening to the genre of rock music and will also appeal to the younger audience who prefer the classics. The coverage of artists and music from the classic era of music will appeal to the older audience due to the nostalgic factor - that nostalgic association with the past. This could appeal to the younger audience because many grow up listening to their parents’ music and consequently develop a liking for it. The coverage of contemporary artists should satisfy their appetite for discovery

(Slide) The working title for this idea will be “Muse_ic”. I have chosen the verbal code “Muse_ic” as the brand name of this magazine due to it’s connotations. The “Muse” is based on Roman and Greek mythology. She is the Goddess of Arts and Science and the daughter of Zeus, which connotes inspiration for the creative artists. This will subsequently appeal to the audience by connoting that the magazine will investigate and inform (Katz’ Uses and Gratifications) about the inspiration behind great music, with the underscore connoting the magazine’s contemporary influence.

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MAGAZINE PITCH

Marketing

(Slide) So, how are we gonna market these ideas? Let’s focus on Charm. Firstly, there’s the cheapest and arguably the most effective: Social Media. Cost effective, convenient and always online, social media is the perfect platform to advertise Charm, particularly to the younger consumers. Being able to communicate and interact with the magazine on social media will increase customer rapport and build a relationship between consumer and product. This will be done through Facebook and Twitter.



(Slide) Above the line is essentially mass media advertising - this means building a marketing campaign that uses the internet, television, radio, billboards, newspapers, magazines etc. in order to advertise Charm. Below the line is essentially non-media advertising - this means advertising through direct mail, catalogues, event promotions, loyalty schemes, and coupons. A mixture of the two is typically called Through The Line advertising. We aim to use both to advertise Charm.

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Production Plan





Budget


(Slide) As Apple Mac’s are the standard workstation in the creative industry, we are intending on arming our staff with MacBook Pros - which would be a

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MAGAZINE PITCH

one-off payment of between £20,000 and £42,000. In terms of renting office space, this would cost approximately £231,000 per year. Software requirements will cost just over £7,000 per year for each workstation to have the Adobe Suite Creative Cloud.





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Pre-Production Materials - Charm

(Slide) In order to establish the vision for the magazine, we created a mood board which encompasses all the elements into a visual illustration which acts as a guide for creating the magazine. The mood board includes mastheads, logos, straplines, colours and images.

(Slide) To establish the unique brand of Charm, we have created a house style that is iconic and distinguishable. The font used for the masthead is Lithos Black, which is very similar to the font that Mojo uses. The font for the content of the magazine will differ depending on the era of music being talked about. Serif fonts will be used for articles that cover music from the classic era whilst sans-serif font will be used for sections covering contemporary music. Similarly, the colour of images will be used to connote the era of music covered. Black and white images will be used for legendary artists from the classic era whilst coloured images will be used for contemporary artists.


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MAGAZINE PITCH





(Slide) Here is the image plan for the first issue of Charm, detailing the location, time and date for the images as well as specifying the type of picture required, the equipment to achieve the shots, the permissions needed to take the images and finally the health and safety hazards when in the process of taking the images.

(Slide) Here are examples of some of the inspirational images used when planning the images for the first issue of Charm. In particular, they provided us with a good idea of the shot types, the composition and the style of the images that we would take.

(Slide) Using the inspirational images and the image plan, we took some test photos in order to understand the requirements and changes needed so that when it came to taking the final images, we could take images fit for purpose.

(Slide) These are the final images that were used for the magazine front cover and double page spread. The images, particularly the first image, were manipulated in Photoshop - using an array of filters, adjustments and tools to - to create the impression of stardom and perfection.

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(Slide) Very similar to Mojo’s format, Charm will contain special unique sections such as cover story-inspired tracks to be included when the consumer buys the magazine in the form of a CD, editor’s notes and fan mail, a legacy section (focusing on the legacy left behind by recently passed artists), a guide to the month’s best music and more.


(Slide) As the magazine is set for a December release, Christmas is the biggest calendar event of that month. Consequently, a marketing strategy that incorporates Christmas-themed promotional events to take advantage of the holiday season should provide further incentives for consumers and subsequently boost sales. Similarly, a marketing strategy that incorporates special events and holidays such as Easter and Halloween will provide extra incentive and potentially boost sales.

Pre-Production Materials - Muse_ic

(Slide) To establish the unique brand of Muse_ic, we have created a house style that is iconic and distinguishable. The font used for the masthead is Lithos Black, which is very similar to the font that Mojo uses. However, we will borrow Q’s idea for the font styles. The font for the content of the magazine will differ depending on the type of text. Serif fonts will be used for the main body of the articles whilst sans-serif font will be used for headings. Similarly, the colour of images will be used to connote the era of music covered. Black and white images will be used for legendary artists from the classic era whilst coloured images will be used for contemporary artists.

(Slide) The house style will be established through the colour scheme of Red, Black, White and Grey (like Mojo). • Red - the colour of energy, passion and ambition.

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MAGAZINE PITCH

• Black - the colour of power and authority. It creates a barrier between itself and the outside world thus offering the feeling of protection. Black connotes sophistication and seriousness for the older, more mature audience yet is favoured by the youth market who are still trying to find their own sense of identity.

• White - the colour of perfection, purity and completion. White has a calming effect due to connotations of simplicity, organisation and symbolises a clean slate - a blank canvas ready to be written upon.

• Grey - the colour of neutrality. Being both motionless and emotionless, grey creates a sense of calm and composure, relief from a chaotic world. Grey is associated with the grey hair of old age - it is the colour of maturity and responsibility.


(Slide) Very similar to Mojo’s format, Muse_ic will boast exclusive articles, album and concert reviews, and interviews with big-name artists as well as up and coming rising stars and high-quality, in-depth features. Muse_ic’s unique selling point is the magazine celebrates the classics and embraces the new. This unique ethos will appeal to both the younger bracket and older bracket of Charm’s target audience.


(Slide) As the magazine is set for a December release, Christmas is the biggest calendar event of that month. Consequently, a marketing strategy that incorporates Christmas-themed promotional events to take advantage of the holiday season should provide further incentives for consumers and subsequently boost sales. Similarly, a marketing strategy that incorporates special events and holidays such as Easter and Halloween will provide extra incentive and potentially boost sales.

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Charm Magazine Front Cover and Double Page Spread

(Slide) Here are the design documents for Charm. These were used to plan out the design of the front cover and double page spread for the magazine. These were key to planning and developing the idea of Charm, establishing a layout and house style that would come to define the brand. These were heavily referenced when producing the sample materials on the next slide.



(Slide) Here are mock-ups of future issues. Each issue will contain incentives in the form of CDs and iTunes codes. Each issue will also have the cover story as a 20-page special. As you can see, Charm will alternate between featuring classic artists and new contemporary artists as cover stories. These will be differentiated by the cover image and background colour. Muse_ic Magazine Front Cover and Double Page Spread

(Slide) Here are the design documents for Muse_ic. These were used to plan out the design of the front cover and double page spread for the magazine. These were key to planning and developing the idea of Muse_ic, establishing a layout and house style that would come to define the brand. These were heavily referenced when producing the sample materials on the next slide.

(Slide) This is a mock up of the first issue of the magazine. The design is based on Mojo’s special anniversary edition. Each issue will contain incentives which we believe will entice out target audience to purchase the magazine (through iTunes code - digital media consumption).

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MAGAZINE PITCH

(Slide) Muse_ic will boast exclusive interviews with big-name artists and high-quality, in-depth features. Muse_ic’s unique selling point is that we celebrate the classics and embrace the new. We believe this unique ethos will appeal to both the younger bracket and older bracket of our target audience.

Conclusion


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Extras


Marketing




Budget


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IMPROVED FRONT COVER

• Following feedback from the publisher, changes have been made to the front cover of Charm.

IMPROVED FRONT COVER• Change Log

• A small iTunes indent has been added to the top right in the promotion.

• Charm indent has been added to the unique selling point by the top right hand side.

• The bar code has been made smaller with a Charm indent and the social media icons added to it.

• The strapline’s stroke effect has been strengthened (as changing it to white made it less visible).

• A faint gradient has been added to the background.

• The CD has had the line “Inspired by Against The Current” added to it.

• The main image has been retouched.


• Using the place tool, a small iTunes indent has been added to the top right in the promotion.


• Charm indent has been added to the unique selling point by the top right hand side (duplicated the masthead layer with cmd + j and then resized the masthead using the transform tool cmd + t).


• The bar code has been made smaller (using the transform tool cmd + t) with a Charm indent and the social media icons added to it (using the place tool).


• Under the layer style options, the strapline’s stroke effect has been strengthened from 1px to 3px (publisher thought it should be changed to white made but that made it less visible).


• Using the gradient tool (g), a faint black and white gradient has been added to the background.


• Using the text tool, the CD has had the line “Inspired by Against The Current” added to it.


• Using the adjustment options in Photoshop, the main image has been retouched.

IMPROVED DOUBLE PAGE SPREAD

• Following feedback from the publisher, changes have been made to the double page spread of Charm.


• Change Log

• The name YouTube in the stand first has been italicised.

• A caption has been added to explain the images.

• The brackets have been added to “chuckling”.

• The dead space at the top has been filled with the word “Exclusive”.

• A Charm indent has been added to the top right.

• A link has been added to the bottom of the article/page.

• A fact file & a pullout quote have been added, similar to some articles found in Mojo.


• Using the text/character customisation options, the name ‘YouTube’ in the stand first has been italicised.


• A caption has been added to explain the images.


• The brackets have been added to “chuckling”.


• The dead space at the top has been filled with the word “Exclusive”.


• A Charm indent has been added to the top right by duplicating the masthead from the front cover and manipulating the size and positioning using the transform tool (cmd + t).


• A link has been added to the bottom of the article/page.


• A fact file & a pullout quote have been added, similar to some articles found in Mojo.

FINAL CHARM FRONT COVER AND DOUBLE PAGE SPREAD

S U M M A R Y

Learning Objective 4

• Pitched and presented the idea for Charm music magazine, proposing ideas for the magazine’s format, content, target readership and the brand name (and the connotations associated with that brand name).

S U M M A R Y


• Pitched and presented the idea for Charm music magazine, proposing ideas for the magazine’s marketing strategy, outlining the benefits of using social media to advertise Charm. Similarly, analysed and explained audience theories and how the marketing campaign will use these.

• Discussed the different marketing strategies at Charm’s disposal, namely the push & pull marketing strategy, above & below the line marketing and sponsorships.

S U M M A R Y


• Outlined and presented the production plan for Charm’s production process.

S U M M A R Y


• Presented and analysed the planned Budget for Charm, considering the cost of hiring staff in key job roles, office space, equipment (software and hardware requirements), printing & publication and distribution.

S U M M A R Y


• Presented and analysed the planned sources of income, namely advertising revenue.

• Presented a profit/loss breakdown forecast.

S U M M A R Y


• Presented pre-production materials for the magazine, explaining the vision and ideas behind the planned style of the magazine, through the choice of typefaces, images and colours.

S U M M A R Y


• Presented and explained the plan for the magazine flat plan and draft article.

S U M M A R Y


• Presented the front cover and double page spread of the first issue and outlined the unique selling points of the magazine.

• Presented mock-ups of future issues for the magazine.

S U M M A R Y


• Presented the original script written for the pitch.

S U M M A R Y


• Outlined the presentation environment where the magazine pitch took place, including the layout of the room as well as the equipment used.

S U M M A R Y


• Sourced the footage of the actual magazine pitch as well as the standalone Prezi presentation on Youtube.

S U M M A R Y


• Sourced the footage of the interview with the publisher for collecting feedback.

S U M M A R Y


• Evaluated the feedback received from the publisher interview as well as surveys conducted through SurveyMonkey.

S U M M A R Y


• Outlined and sourced the improvements made to the pitch Prezi presentation and amendments made to the pitch script.

S U M M A R Y


• Outlined and presented the improvements made to the front cover and double page spread.

S U M M A R Y


• Presented the final front cover and double page spread versions.

Brian - Unit 13 LO4 - Pitching Proposed Ideas

Education

Transcript of Brian - Unit 13 LO4 - Pitching Proposed Ideas