Brian Suckow - Business Case for Sustainability at Opportunity Green 2010

1Copyright © 2010 Cisco Systems, Inc. All rights reserved.Cisco Public Internet Business Solutions Group

The Business Case for Sustainability- Sustainability Business Value Framework- Cisco’s Results from Collaboration Initiatives

Presentation at the Opportunity Green ConferenceBrian SuckowDirector, Internet Business Solutions Group, Innovations TeamSeptember 24, 2010


Sustainability Business Value Framework

� Regulatory� Competitive� Physical� Reputation

� Vertical integration� Renewable energy� Carbon credits� Technology-enabled business models

� Expanded green offerings � Initiatives to help customers become green� Green brand building

� Efficient communica-tions� Energy efficiency� Networked solutions� Asset utilization

Increase Profitability and Shareholder Value

Enter New Businesses

Mitigate Risks

Differentiate Existing Business

Increase Operating Efficiency

Source: Cisco IBSG, 2008


Sustainability Business Value Framework

� Regulatory� Competitive� Physical� Reputation

� Vertical integration� Renewable energy� Carbon credits� Technology-enabled business models

� Expanded green offerings � Initiatives to help customers become green� Green brand building

� Efficient communica-tions� Energy efficiency� Networked solutions� Asset utilization

Increase Profitability and Shareholder Value

Enter New Businesses

Mitigate Risks

Differentiate Existing Business

Increase Operating Efficiency



Cisco’s Results from Collaboration Initiatives�Key Solutions:

– Business Travel Optimization– Connected Workplace– Telecommuting

� Fiscal Year 2009 Impact:– $913 million net benefits– 214,000 metric tons CO2e avoided


Business Travel Optimization Redefining Collaboration with TelePresence


Business Travel OptimizationEnabling Working Team Collaboration



Connected WorkplaceImproving Productivity and Engagement


Greenhouse Gas Emissions ReductionFrom Reduced Air Travel

4.68278,86559,5282009 at 2006 Per Capita

1.95115,99559,5282009

162,689

197,872205,797190,940

Air Travel Emissions, metric tons CO2e/year

Emissions Avoided

3.5256,22220084.2948,00920074.6840,7852006

Per Capita Emissions, metric tons CO2e/year per employee

Number of Employees

Fiscal Year

Source: Cisco Corporate Social Responsibility Report, 2009; Cisco IBSG, 2010


Cisco’s Results from Collaboration Initiatives

2,700$14MConnected Workplace

213,700$1,024M Total48,300$299MTelecommuting

162,700*$469M$127M$115M

Business Travel Optimization:- Cost Savings- Productivity- Revenue

Avoided Emissions, metric tons CO2e/year

Benefits, $ million/year

SolutionFiscal Year 2009 Results

Net Financial Impact = Benefits – Costs= $1,024M – $111M = $913M

*Avoided air travel emissions based on comparison to what would have resulted if emissions per employee remained constant at FY06 levels while Cisco grew our employee base. Source: Cisco IBSG, 2010


Resources

� Cisco IBSG Green Business Value Calculators (Remote Collaboration, Telecommuting, Connected Workplace, Connected Building)http://www.cisco.com/web/about/ac79/docs/ppt/Cisco_IBSG_Green_Business_Value_Calculators.ppt

� Cisco IBSG Economics of Collaborationhttp://www.cisco.com/web/about/ac79/docs/pov/Economics_Collaboration_POV_FINAL_041009.pdf

� Cisco 2009 Corporate Social Responsibility Report (p. C32)http://www.cisco.com/web/about/ac227/csr2009/pdfs/CSR_09.pdf

Brian Suckow - Business Case for Sustainability at Opportunity Green 2010

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