8/14/2019 Brian Curtis resume

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BRIAN NED TUCKER CURTIS bntcurtis@gmail.com

BC-Resume_2010.docx 1 of 2

Professional Experience

Telstra Corp Melbourne, Victoria AustraliaAs the leading network operator in Australia, Telstra is a Fortune-500 company. It is also one of the

worlds most successful triple-play carriers, with market-leading cellular, fixed-line, broadband, cable, and

digital content businesses. For the last four years I have held leadership roles in mobile and online productdevelopment for Sensis, Telstras content search and advertising subsidiary.

Manager, Product Innovation (December 2007April 2010)In my role as the director of digital innovation for the Yellow Pages and White Pages brands in

this geography, the focus of my job was to drive new product initiatives to meet the evolving

needs of our users and customers. The key challenge that I faced in this role was to help stewardSensis through its transformation from a company with strong leadership in its core business into

a more nimble enterprise, capable of producing sustainable organic growth through new mobile

and online products. Responsibilities:

Organization of technical and commercial trials of new online and mobile product concepts,including business development and partnership acquisition for trial launches

Forecasting and financial modeling for new digital product and partnership business cases

Strategy formulation and implementation for digital properties and channels Relationship management with key innovation liaisons across the media, publishing,

telecommunications, advertising, education, government, and non-profit sectors

Driving the companys thought leadership, both internally and externally, on future trends indigital content, search, advertising, mapping, social media, and mobile technology

Product Development Manager, Mobile (April 2006December 2007)Recruited into Sensis to lead a team dedicated to building a new mobile search engine for the

local market, I was accountable for the development, lifecycle management, and strategic

direction of Sensiss mobile search and advertising products. With overall business ownership of

the countrys first home-grown mobile search and advertising product, this role was veryentrepreneurial, from organizing the initial product development and launch, to partner and

channel management during the growth stages, to overseeing mainstream product management at

maturity. Responsibilities:

Driving the companys market creation, usage, and revenue growth strategies across the mobileapplication suite

Negotiating contracts and revenue share agreements with search technology providers (Microsoft,Yahoo, Google); mobile network operators; and content syndication partners

Line management of mobile search product managers and site producers Managing internal and external search interfaces, including syndicated partner search APIs

Product Manager, Mobile Portals (February 2004April 2006)In this position, I was accountable for the editorial strategy and product delivery of Telstras

mobile internet portals. My role was to drive customer uptake of mobile data services by

providing a compelling content experience to subscribers ofthe countrys most popular gatewayto the mobile web. Responsibilities:

Growing the on-portal and off-portal mobile data business while maximizing mobile contentdownloads and subscription revenues

Planning and launching three new mobile portals: Telstras 2G i-mode service, Telstras 3Gconsumer portal, and the Telstra business portal

Developing the business requirements plus vendor selection/management for Telstras servicedelivery platform

Analyzing and forecasting content consumption trends by market segment

8/14/2019 Brian Curtis resume

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BRIAN CURTIS bntcurtis@gmail.com

BC-Resume_2010.docx 2 of 2

AgentArts Pty Ltd Melbourne, Victoria AustraliaHeadquartered in San Francisco, AgentArts was a technology company that developed personalization

solutions for music, video, games, and mobile entertainment providers such as emusic.com and Verizon

Wireless. AgentArts was eventually acquired by Microsoft.

Content Manager / Product Planner (March 2000October 2002)

One of the original employees of this dot.com-era startup, I designed the functionality of searchand recommendations engines for leading American and Australian customers, including ISPs,

mobile network operators, newspaper publishers, and consumer e-commerce websites.

Responsibilities:

Business analysis and systems design for online and mobile entertainment products Integration of in-house data production with licensed content from external providers Developing product specs and conceptualizing applications for advanced techniques in data

mining, neural networks, peer-to-peer collaborative filtering, and machine listening

Microsoft Corp Redmond, Washington USAConsultant (May 2010current)

I am presently engaged as a remote consultant for Microsofts behavioral advertising business inthe US, Canada, and Australia. My remit is to lead the evolution of new segmentation models forMSNs local markets based on unique patterns of usage, consumer behavior, and

culture/linguistics across the different geographies. The aim is to improve advertisers ability totarget customers more effectively, increasing ROI on their ad spend while delivering more

relevant ad content to MSN users. Microsoft benefits through both revenue and margin uplifts as

a result of higher conversion rates and pricing premiums.

Editor / Content Coordinator (September 1996December 1999)Over the course of three early-career years at Microsoft, I worked my way up from a copy editor

of encyclopedia articles to the manager of content for the companys geography business unit, allwhile the industry was undergoing a massive shift from the delivery of content via shrink-

wrapped titles to the early commercial days of the web. In my various roles, I contributed to the

launch of significant product updates, such as Encarta 2010, as well as a number of version 1.0

online and CD-ROM products, including MapPoint and Expediamaps.com.

Education

Melbourne Business School Carlton, Victoria AustraliaI graduated from the MBA program at the top-ranked business school in the Asia-Pacific region.

(October 2008December 2009)

University of Melbourne Parkville, Victoria AustraliaI graduated from one of Australias top universities with an MA in Cultural Studies. My thesistopic was Advertising in the Age of Irony. (February 2000March 2002)

Bowdoin College Brunswick, Maine USAI graduated from one of the United States top liberal arts colleges with a BA in Sociology andEconomics. (September 1992May 1996)