SELLER STATS & TRENDS

SOURCES: CNNMONEY, NATIONAL ASSOCIATION OF REALTORS®, THE WALL STREET JOURNAL

Brian Buffini’s Real Estate Report PAGE 6

ROI ON HIGH-END HOME-IMPROVEMENT PROJECTS:

Siding replacement 79.3% Garage-door replacement 75.2%

Window replacement 71.2%Deck addition 59.7%

Major kitchen remodel 59.7%Bathroom remodel 58.3%

Roofing replacement 56.7%Garage addition 54.7%

Master suite addition 52.1%

ACCORDING TO THE PROFESSIONALS, THE BIGGEST PAYOFFS WHEN SELLING ARE:

Fixing electrical & plumbing problems

The average homeowner lives in their home for

9 years

25% reduced it once

17% reduced it twice

40% did not reduce

18% reduced it three or more times

Sellers moved to a new home a median of

19 miles awayOn average, sellers homes sold for

95% of the listing price

29% of sellers bought a similarly-sized home

46% traded up

25% traded down

SELLERS’ PRICE REDUCTIONS:

62%

of sellers purchased a newer home

93% of sellers had their home

advertised online

91% listed it in the MLS Cleaning/

decluttering

Brightening

CONSUMER CONFIDENCE

Brian Buffini’s Real Estate Report PAGE 7

SOURCES: FANNIE MAE, GALLUP, HOUSINGWIRE, MACARTHUR FOUNDATION, MARKETWATCH, PULTEGROUP, INC., RISMEDIA

WHY THEY THINK NOW IS A GOOD TIME TO BUY: WHY CONSUMERS THINK NOW IS A GOOD TIME TO SELL:

low home prices

the housing market

people are looking to buy

low home prices & interest rates

low interest rates

of renters feel that owning makes the most financial sense

40% of consumers believe now is

a good time to sell a home, the highest percentage since June 2010 (up 16% from May 2012)

82%

of agents feel that now is a good time to sell

76%

of consumers believe now is a good time to buy

71% of homeowners say their housing experience is “very

positive,” compared to only 34% of renters

49% of renters 18-34 are

renting to make themselves financially ready to own

6 to 12 months The length of time the typical consumer thinks about buying or selling a home before becoming active in the market

65%

of renters between the ages of 18 and 34 who make above $50,000/year intend to buy a home

n Safety

n Economic well-being of neighborhoods & communities

n Children’s ability to do well in school

n Individual & family financial security

n Mental & physical health

POSITIVE IMPACTS CONSUMERS BELIEVE HOUSING STABILITY WILL HAVE ON THE COMMUNITY:

TODAY’S REAL ESTATE PROFESSIONAL

Brian Buffini’s Real Estate Report PAGE 8

TOP FEATURES ON AN AGENT’S WEBSITE:

In 2012, Buffini & Company One2One Coaching™ Members

EARNED AN AVERAGE GROSS COMMISSION OF

$224,454

WHAT TODAY’S SELLER WANTS HELP WITH:

n Selling within a specific timeframe

n Marketing the home to potential buyers

n Pricing the home competitively

n Finding ways to fix it up to sell it for more

n Negotiating and dealing with buyers

n Preparing for settlement

AGENTS’ PREFERRED METHODS OF COMMUNICATION WITH CLIENTS:

n Property listings

n Home buying and selling information

n Mortgage or financial calculators

n Link to their company’s website

n Community information

26% Instant

message

28% Mail

74% Text

90% Phone

92% Email

TOP 5 WEBSITES WHERE AGENTS PLACE LISTINGS:

REALTOR.com (85%)

Company’s website (82%)

Local MLS websites (67%)

Personal website (51%)

Local REALTOR® association website (38%)

In 2012, the median income of a sales agent was $40,700

of agents have a website

have a real estate blog

use social media

74% of agents feel the real estate

profession will grow in the next five years

87%

of agents are homeowners

The average agent had one transaction side involving a foreclosure and one involving a short sale

70%

12%56%

70%

12%56%

70%

12%56%

50,000

100,000

150,000

200,000

$250,000

SOURCES: BUFFINI & COMPANY, HOUSINGWIRE, NATIONAL ASSOCIATION OF REALTORS®

WHY WORKING BY REFERRAL WORKS

Brian Buffini’s Real Estate Report PAGE 9

SOURCES: BUFFINI & COMPANY, NATIONAL ASSOCIATION OF REALTORS®, THE NIELSEN COMPANY

“There is no lead more powerful than one referred from someone you know—someone who knows you, trusts you and will put their name to you.”

—Brian Buffini

The typical agent earned

21% of their business from repeat clients and

21% through referrals from past clients

of agents generate more than 50% of their business from repeat clients

of agents get more than 50% of their business from referrals from past clients

65% of agents get no business from open houses

24% get less than 10% from open houses

90% of buyers and 84% of sellers would use their agent again or recommend him/her to others

HOW MANY INQUIRIES AGENTS RECEIVE FROM WEBSITES:

92% of consumers trust recommendations from friends and family above all other forms of advertising

28%

34%

9% 8%4% 5%

13%

1-5none 6-10 11-20 21-50 51-100 100+

40% of buyers were referred

to their agent by a friend, neighbor or relative

38% of sellers found their

agent through a referral from friends or family