BREWING IDEAS THAT BRING CHANGE - Pure …building creative manpower and aligning strategies for...

www.puredesignsolution.com | [email protected]


We understand the changing landscape of digital marketing and how ‘bringing value at the right price’ is not an exception to the rule but need of the hour. Collaborating with you, building creative manpower and aligning strategies for your brand’s success is at the core to our practices at PDS.

We identify, adopt and optimize solutions that best drive your business goals. Consider us as your partner in your brand’s growth journey.

VISION & MISSION

Our vision is to be a catalyst for change and utilize our expertise in creating solutions that bring large-scale impact.

As a consumer focused digital agency, our mission is to partner with our clients and deliver higher than expected ROI, through accurate and transparent digital practices.

CULTUREAt PDS, we’ve always been fascinated with exploring new things. Be it working on a large scale ‘Facebook Live’ campaign for a franchise chain in beauty education or creating a hi-converting ‘LinkedIn & Email marketing’ for our B2B Australian client. This curosity to discover and solve problems is what brings us together and powers our passion as a team.

BREWING IDEAS THAT BRING CHANGE

CULTURE


DIGITAL STRATEGY THAT DRIVES CONVERSIONS

SERVICES

ONLINE STRATEGY & ASSESSMENT

• 5-Point online assessment• Competitor research • Consumer behaviour • Go-to-market planning

SEO, PAID & SOCIAL MEDIA

• Search ranking• Lead generation• Online brand equity

DESIGN & DEVELOPMENT

• GUI websites• UI mobile apps• Brand creatives• Presentations

CONTENT BUILDING• Email marketing• Blogs & infographics• Video stories• Ebooks & white papers


EXPANDING OUR HORIZON GLOBALLY

JOURNEY

2009

Started as a visual communication design studio in Fremont, CA.

2013

Set up operations in India.Expanded services to include digital marketing and design innovation.

2014-2016

Worked as part of AP42’s Hybrid Global Resource model, delivering 300+ projects for SVB & Chevron.

PRESENT

Currently based in Dallas.A team of six experts serving clients in U.S. and Australia.


DISCOVER + DESIGN + DRIVE

OUR METHODOLOGY

DISCOVER

Online campaigns need to be build on intelligence and not guesswork. Reseach and discovery allows us to discover your target audience & markets, and create insights that are crucial for its success.

1 2 3

DESIGN

Be it a website, mobile app, an email communication or an infographic, design thinking is required to examine the objectives, and create a visual story that connects with the audience, and draws an action.

DRIVE

Following endless touchpoints and numerous channels, we drive the campaign through tools and mediums on social media, paid advertising and new technologies to bring the right kind of conversions. (quality vs quantity).


INTEGRATED MARKETING

CLIENT - MYCA LEARNING, USA

DISCOVER

MYCA Learning provides solutions for HR softskills elearning and training for corporates. A B2B business, the company was struggling to generate new business leads in other states, based in Ohio. The existing online campaigns were not helping them compete with their competitors and get qualified leads through the online channels.

We conducted a 360 degree online assessment to understand the shortcomings and build a strategy that works.

1| We began with an onine assessement that included critical analysis of competitors, online customers and their product differentiators. On your left is User-profiling done for one of their target groups.


INTEGRATED MARKETING

2| We conducted competitor and product analysis to find out a strong keyword list that was super relevant and less competitive.

3| Analyzed the website & all social assets to find loopholes in the messaging, user experience & search rankings.

4| We executed a well-defined e-market plan, spread out in 4-phases over the course of 12 months.

5| The campaign was launched on LinkedIn and Facebook. Content strategy included blogs, eBooks and email marketing campaign.

RESULTS A well-defined, focused strategy helped increase traffic on the website and made channels like LinkedIn a Email marketing lead generators for Myca Learning. The campaign delivered consistent ‘High quality leads’ of HR personnel - intended target audience of the campaign.


ONLINE ASSESSMENT AND STRATEGY

CLIENT - JUNTRAX, USA www.juntrax.comOur 5-point online assessment of this employee onboarding solution, revealed fine points about their target audience, unique brand positioning and product alignment for a successful online strategy.

We executed the strategy creating a highly responsive mobile site, email campaign and blog content for LinkedIn that was clear, consistent and resonates with its audience.


EMAIL CAMPAIGN

CLIENT - JUNTRAX, USA www.juntrax.com

CLIENT - ICT GROUP, AUSTRALIA From procuring genuine data to creating a powerful email campaign, and supporting the sales group on closing on leads, the campaign for ICT Group’s Club App launch delivered 2X results than proposed. The Client successfully closed five contracts in the first month.


As part of AP42’s Global Hybrid Resource team, PDS delivered 300+ design and communication projects, with a 24-hour turnaround time, collaborating with teams in U.S. and Phillipinnes, showcasing the capability to deliver high brand standards and handle diverse project type.


CLIENT - AP42, USA Global Hybrid Model - SVB, Chevron, PG&E


Projects included website UI, corporate presentations, quarterly re-ports, event collateral, ebooks, web-site assets and more - achieved through planned coordination, transparent communication, and deep understanding of the brand and it’s values.

Around the corner, around the world.United States core team, Philippines, India and Vietnam

AP42’S HYBRID GLOBAL

RESOURCE MODEL


CLIENT - AP42, USA Global Hybrid Model - SVB, Chevron, PG&E



CLIENT - ASIAN PAINTS, INDIA BERGER PAINTS, UAEUser Interface - Tablet, Mobile Berger Paints, UAE, and their Indian counterpart, Asian Paints, wanted to create a portal that would allow the store visitors to come and visualize their room using a touch screen tablet or mobile phone. The tool allows designers and users to recreate the room virtually before making their decision.

Our Solution - We started by identifying key areas of improvement on the consumer journey. We worked on the UI design, creating wireframes, prototypes and more.

We achieved our goal of making the tool extremely user-friendly and fun to have it.



CLIENT - CLASS HOP, INDIAA Series-A Funded Fitness Startup The Client has revolutionize corporate fitness and wellness Industry in India, by introducing products like Stepathon and wellness campaigns.

We closely worked with the team and chalked out their prospect’s user-journey on the App and the website. From logo identity to messaging, we also designed a 3-month customized email communication plan to run a large scale fitness campaign for a corporate program.


MYCA:LEARNING

An Online Market Intelligence case study to calculate the potential market size and utilize the information to build a digital marketing plan.

CLIENTS - U.S.


MYCA:LEARNING

An Online Market Intelligence case study to calculate the potential market size and utilize the information to build a digital marketing plan.

CLIENTS - INTERNATIONAL


AP42 has been able to integrate PDS into our Hybrid Global Resource™ offering, allowing us to provide cost-effective creative services to our US clients with an optimum blend of PDS’s design talents and AP42’s marketing strategy and solutions, client service, and project management. We bridge the time zones efficiently with daily video conferences, effective use of our project extranet, and a clear and consistent project methodology.

CLIENTS - TESTIMONIALS

+1 469 345 2968 | [email protected] | PureDesignSolution.com

PDS has been handling our social media marketing, corporate PR and branding activity for over 4+ years. The hands on approach, superior project management and great communication makes them a great marketing partner for any organization.

SANDRA JAMES, Director Private Eyes Background check

STEVE NELSON, CTO, AP42


We look forward to getting in touch:

T: +91 9560093050

E: [email protected]

W: www.puredesignsolution.com

Pure Design Solution

Allen, TX

(469)345-2068

+1 469 345 2968 | [email protected] | PureDesignSolution.com

BREWING IDEAS THAT BRING CHANGE - Pure …building creative manpower and aligning strategies for...

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