Brett McCoy - Turning Fans into Fanatics

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Social Media Brett McCoy http://www. myjive .com twitter.com/brettmccoy SocialCrush Flickr image by gregorywdean Enhance the experience and value of your brand through the use of owned platforms and earned media.
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    17-Oct-2014
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Transcript of Brett McCoy - Turning Fans into Fanatics

Page 1: Brett McCoy - Turning Fans into Fanatics

Social Media

Brett McCoyhttp://www.myjive.comtwitter.com/brettmccoy

SocialCrush

Flickr image by gregorywdean

Enhance the experience and value of your brand through the use of owned platforms and earned media.

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Flickr image by KillTaupe

Ron Edelentwitter.com/myjive

Brett McCoytwitter.com/brettmccoy

Already bored? Go ahead and tweet about it. Tell the world that Brett has no idea what he is talking about. If you do, please be sure to mention @brettmccoy and @myjive in your tweet.

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AgendaCaroMont Health: Social Media Case Study

CaroMont Health - Build brand awareness within the community - Elevate brand perception - Engage with community members

AssetsThe social components owned and managed by CaroMont Health

ToolsThe listening, tracking, marketing and analytics tools we use.

ResultsWhat we have accomplished

Conclusion. Questions?

Cyclists(participants)

Blue Ridge Race(situation)

+Charlotte Cyclists Group

(social network) +

Speed Monitor Mobile App(added-value)

= AWESOME BRAND LOYALTY

(1)

(2)-

(3)-

(4)-

(5)

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Assets

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Tools

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Hootsuite

•Listening•Team Management•Marketing

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SproutSocial

•Social Analytics•Engagement

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Clicky•Website Analytics•Content Management

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Flickr image by http://www.fubiz.net

EdgeRank

•Facebook Posting•Content Strategy

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Foursquare•Venue Management•Location Marketing

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Platform(s) Activity Topic Keywords Measure Engagement Responsible(Facebook, Twitter, Blog, Flickr, Youtube, LinkedIn)

(Listen, Follow, Engage)

What is it we want to accomplish? (Hash-tags, terms) (Followers, Awareness, views, engagement, sentiment, etc.)

(Low, Medium high)

(Who will do this task?)

Facebook, Twitter Follow, Listen Find Local people to follow. Send them a note if they follow back. + Respond to any comments on your wall.

#caromonthealth Followers + Followees Low Myjive

Facebook, Twitter Follow, Listen, Engage

Find seven things worth retweeting/sharing in your general feed and share. + Respond to any comments on your wall.

#caromonthealth engagement + followers + followees

Low Myjive

Facebook, Twitter Follow, Listen, Engage

Reply to at least five things with full responses (not just “thanks”). + Respond to any comments on your wall.

#caromonthealth engagement + followers + followees

Low Myjive

Facebook, Twitter Follow, Listen, Engage

Point out a few people that CaroMont respects. It shows your mindset, too. + Respond to any comments on your wall.

#caromonthealth engagement + followers + followees

Low Myjive

Facebook, Twitter Follow, Listen, Engage

Follow back at least 10 folks. + Respond to any comments on your wall.

#caromonthealth engagement + followers + followees

Low Myjive

Facebook, Twitter Follow, Listen, Engage

30 minutes of just polite two-way chit chat with at least 4 people. + Respond to any comments on your wall.

#caromonthealth engagement + followers + followees

Low Myjive

Facebook, Twitter Follow, Listen, Engage

Find Local people to follow. Send them a note if they follow back. + Respond to any comments on your wall.

#caromonthealth engagement + followers + followees

Low Myjive

Facebook, Twitter Follow, Listen, Engage

Begin building brand. Find five people who have had a negative experience and try to connect. + Respond to any comments on your wall.

#caromonthealth + #clic

engagement + followers + followees

Medium Myjive

Facebook, Twitter, LinkedIn Follow, Listen, Engage

Send birthday wishes to people in your network. + Respond to any comments on your wall.

#caromonthealth engagement + followers + followees

Low Myjive

Facebook, Twitter, LinkedIn Follow, Listen, Engage

Comment on at least seven people’s status messages or updates.

#caromonthealth engagement + followers + followees

Low Myjive

Facebook, LinkedIn Follow, Listen, Engage

Join 3-4 new groups today. Post a hello message in each.

#caromonthealth engagement + followers + followees

Low Myjive

Facebook, LinkedIn Follow, Listen, Engage

leave a new comment or two on every group or fan page you belong to.

#caromonthealth engagement + followers + followees

Low Myjive

Facebook, Twitter, LinkedIn Follow, Listen, Engage

Share at least 3 interesting updates that you find.

#caromonthealth engagement + followers + followees

Low Myjive

Facebook, Twitter, LinkedIn Follow, Listen, Engage

Find Local people to follow. Send them a note if they follow back. + Respond to any comments on your wall.

#caromonthealth engagement + followers + followees

Low Myjive

Facebook, Twitter, LinkedIn Follow, Listen, Engage

Find seven things worth retweeting/sharing in your general feed and share. + Respond to any comments on your wall.

#caromonthealth engagement + followers + followees

Low Myjive

Facebook, LinkedIn Follow, Listen, Engage

leave a new comment or two on every group or fan page you belong to.

#caromonthealth engagement + followers + followees

Low Myjive

Facebook, Twitter, LinkedIn Follow, Listen, Engage

Accept any invitations that make sense for you to accept.

#caromonthealth engagement + followers + followees

Low Myjive

LinkedIn, Facebook Follow, Listen, Engage

Drop into Q&A and see if you can volunteer 2-3 answers

#caromonthealth engagement + followers + followees

Low Myjive

Facebook, Twitter, LinkedIn Follow, Listen, Engage

Provide 1 recommendation every few days for people you can honestly and fully recommend.

#caromonthealth engagement + followers + followees

Low Myjive

Content Calendar

•Team Management•Content Strategy

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Results

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35,000+monthly views

Facebook

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flickr image by Joe Curtin

2,000+ monthly active users

Facebook

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It’s about relevancy, engagement and connection and not about your number of followers.

engagement 97%influence 67%

Twitter

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klout

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Foursquare

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TWITTER May June July August

Connections (# of people who CaroMont follows) 698 902 952 1029

Followers (# of people who follow CaroMont Health) 150 233 271 (up 50) 322

Mentions (# of times someone mention @caromonthealth) 22 42 33 40

Retweets ( # of times a tweet of @caromonthealth was retweeted) 23 17 11 11

Clicks (# of times someone clicked link @caromonthealth posted) 88 845 1350 14,000

Passion (Ratio of # of followers who are generally happy with the

brand and would promote it)

51% 76% 87% 87%

Engagement Score (National average: 32% - Your engagement score

is an indicator of how well you are communicating with your audience.)

83% 90% 95% 97%

Influence Score (Average score is 59% - Your influence is an indicator

of your growth and the interest level among your audience. ..)

63% 66% 67% 67%

Sentiment (This means the ratio between # of mentions that are

positive vs negative)

4:1 8:1 11:1 13:1

Excel

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ADVANCING YOUR BUSINESS IN THE DIGITAL AGE.

In conclusion,

Why social?

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Flickr image by paoloappe

We live in a “hash-tag” world.Prepare to dedicate time to monitoring the conversations. Remember, when something is social it is open to good and bad commentary.

80/20

Listen Engage

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For us, what is the value of Digital & Social Media?

Accessible all the timeThe opportunity to ad value to any situation and any context - if the participant initiates it

It is never more than an arms length away.Your brand is only important sometimes, but when it is it has to be available.

The opportunity to participateParticipating with your customer in the product context.

Cyclists(participants)

Blue Ridge Race(situation)

+Charlotte Cyclists Group

(social network) +

Speed Monitor Mobile App(added-value)

= AWESOME BRAND LOYALTY

Become invaluable in the situation where your product is importantCreate deliberate value to the context of the product experience, becoming an integral and expected part of it

RecordDigital apparatus can record and collect data for product enhancement and innovation. This could become your most important data set.

Listen and learn from peopleThey know what they want and are happy to share. Listen in context. Listen to the situation.

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Pay attention to your peopleAppreciate your brands participants such as they appreciate you buy engaging with your brands. By giving them your attention and devotion they will reward you for it.

Create long term relationshipsCreate areas of subscription and membership allowing for meaning and value for your brands participant.

Cyclists(participants)

Blue Ridge Race(situation)

+Charlotte Cyclists Group

(social network) +

Speed Monitor Mobile App(added-value)

= AWESOME BRAND LOYALTY

Real relationships based on real conversationsDo not create messaging - create communications that encourage conversations between you are your brands participants.

Ignite CommunitiesFind existing conversations, add interesting and relevant content and value to the dynamics and make our brand an important part of the context of these situations

For us, what is the value of Digital & Social Media?

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Tools Discussed today

HootSuiteSprout SocialSocial MentionHowSociableClickyTwitter Search

Helpful links and fun sutff.

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Fun Stuffhttp://fuelingnewbusiness.com/2010/06/24/study-60-percent-of-

companies-using-social-media-have-no-plan/

http://www.pamorama.net/wp-content/uploads/2010/03/social-media-landscape.jpg

http://www.pamorama.net/wp-content/uploads/2010/03/social-media-landscape.jpg

http://socialmediamind.com/internet-and-businesses-online/twitter-marketing-for-online-businesses/

http://www.topdesignmag.com/wp-content/uploads/2011/01/twitter-infographics1.jpg

http://www.fastcompany.com/1710068/embargoed-till-1201-am-thursday-grandmas-on-facebook?partner=homepage_newsletter

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My name is Brett,and I thank you!

QUESTIONS?

myjive.com