Brendan MurphyTullaghomeath, Omeath, Dundalk, County Louth

Mobile: 086 398 6157 Email: viewofthelough@yahoo.ieLinkedin: brendan-murphy/38/539/122 Blog:

https://wordpress.com/posts/abrightbusiness.wordpress.com

Profile

A highly experienced business manager, advisor and mentor with 25 years of success in start-ups, newly acquired and established businesses across the tech, FMCG/retail, hospitality and property sectors.

Professional skills

Extensive knowledge of business development, growth and marketing Strategic thinker with strong implementation skills Clear leader, coach and manager of teams A determined and highly practical self-starter Decisive decision maker who is great at problem solving and team activation

Highlights

Strategy development and delivery of Brand, marketing, events, PR/Media, omni-channel-digital/offline engagement and CRM initiatives across a range of business sectors and government bodies.

Developed a customer engagement solution integrating hand held technologies, geolocation devices, large loyalty membership schemes and asset backed virtual currencies for big retail loyalty schemes.

Hands on experience of shopping centre, retail, leisure, Fintech and diversified sector marketing, marketing plans and IMC’s strategies, including the motor industry, leisure, tourism and corporate events/lifestyle.

Developed strategies involving alliances, product cross selling and privilege cards. Established and operated a corporate hospitality company using events as promotional

tools, including private dinners, activity days and larger social/fieldsports events. As Director of Operations, established and brought to success a shopping centre, an

Eason’s, discount stores, fashion boutique, and café’s, building footfall from 65,000 to 85,000 in 18 months.

Managed leisure operations, golf courses, catering, pubs and off license operations. A track record of success in retail operations from start-up to established growth. In

particular, branding, marketing, business development, restructuring and repositioning loss making operations and bringing them to profit.

Experienced in Franchise management. Considerable experience in developing and training in Network Marketing Strategies. A track record of creating talented teams, often starting with inexperienced new

recruits and training them to perform core Trained to private and public (UK, EU and Irish) accounting standards Budget setting, financial management and budgetary control.

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Personality, communications and relationship building

I am listed on @marshawrightsMentorsToFollow&Watch Experienced and credible in dealing with people from all walks of life. Very adaptable to different social environments and cultures. Calm, open, discrete,

sociable and appropriate (on message) at all times and reflective of the audience. Well read across a wide variety of subjects and capable of reasoned discussion in

many aspects of life. A practiced communicator with experience in TV, radio, social networks (Linkedin

and Facebook) web, email and print media. An accredited negotiator, mediator and problem solver.

Computer skills Arithon, Balsamiq, Facebook, Fireworks, Excel, , Google, Hootesuite, Linkedin,

Twitter, Premier Pro, Prezi, Powerpoint, Publisher, Quickbooks, Skype, Sage, Word 7, Wordpress, Youtube.

Education/qualifications

B.Sc Hons Accredited Civil and Commercial Mediator

Extensive in-service training to present and secure agreements to proceed at governmental, large public bodies, enterprise boards, investors, shareholders and Board level for:

Strategic initiatives, strategies and large multi-million projects Supplier, franchise and procurement agreements Leasing, Licencing and management agreements Sales, marketing and customer service initiatives, branding, advertising (TV, Radio

and print). Business development by networking and referral (advisor to BNI and Referral

Institute from 1998-2014)

Current Education

Certificate in Digital Marketing and Digital Media Management course (To June 2015).

Ukrainian Russian (spoken and reading)

Employment record

September 2011 to date

Various projects through RSI (Bright Business) including: IMC and website for Slane Credit Union - ongoing Channel strategies, investor pitch and website for Irish Pubs Global - ongoing Developed and produced digital creative videos for content marketing and community

development. Developed and delivered workshops on networking, understanding customer

journeys, and customer behaviour and how they understand your business. Full business review and action plan for a mid-stream Skoda dealer. Scripted a radio advert for Rally School Ireland and Castle Leslie as part of a co-

association package. Developed (with a small team), a mobile/cloud based incentive/loyalty creditbank

platform as an alternative to discount pricing.

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Director of Business Network International (North East Ireland) - I was an advisor to BNI since 1998. Training businesses to develop business by referral strategies. Remodelling BNI in North East Ireland (To Jan 14’)

Re-positioning a leisure company offering including changing its internal lay out, product offering, margins and rolling out a new marketing/CRM strategy

Developed co-association concepts between a high performance car driving experience and charities

Developed co-association concepts between a high performance car driving experience and BMW, including a privilege card

Advised on a new web, email, twitter, Facebook and Youtube marketing strategy Developed print media based promotional materials from content, design and

production.

May 2007 to September 2011

Director of Operations (Gary Smith –Ashleaf Shopping/Centre/Kessow/Aficio/Sabretooth group/GFM Properties)

Authored the definitive performance report for AIB bank leading to the offer of a 7-10 year workout plan for a €60 million retail, commercial and residential property profile for which I was Director of Operations

Developed the portfolio from a €5.8 million turnover to €9.5million Rebranded and promoted the shopping centre to deliver footfall growth from 65,000

to 85,000 per week using signage, print media (articles, storylines and adverts), TV, Radio, Facebook, promotions and events

Directed and managed all aspects of the Shopping Centre Increased rent roll from €1,8Milion to €2,219,793 Managed tenant relations including all legal work. Dealt with examiners and receivers Created new retail operations including an Eason’s franchise, discount store, fashion

shop, toyshop, café’s pubs and off licence Introduced systems, recruited, trained, mentored, coached and managed 99 staff

1996 to 2007

Managing Director of ABBOTT International

Developed a consultancy practice which employed 4 consultants and 2 administrative staff.

Built up a base of clients that included leading credit unions, travel operators, property companies, construction companies, solicitors, business networks and a diversity of SME's and international businesses 

Developed the practice competencies to include Business Planning, Financial Management, Business Review and Restructuring, Innovation and Technology Transfer, HR/IR/Employment Law support, Corporate Law, Marketing, CRM and Promotion

Advised SME’s on business growth, organisational change, product and service offerings, branding, marketing and CRM

Developed marketing and sales strategies for SME clients Delivered a number of marketing and sales workshops to business owners and

managers

2003 to 2007

President of the Ukraine-Ireland Business and Trade Association

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Created a business and trade organisation between Ukraine and Ireland at the request of the first Ambassador of Ukraine to Ireland and delivered briefings and advice to the Foreign Ministers of both Ukraine and Ireland, wrote country reports on a number of business sectors and made presentations to businesses both directly and through Enterprise Ireland.

I also appeared several times on the Newstalk Saturday current affairs and business programme to discuss Ukraine.

1997 to 1999

URBAN (EU) Programme Manager

1995 1997

Managing Director of BPM Consultancy Services

How can I contribute to your organisation

As a highly experienced executive with a track record of success in I can take challenges and bring them to growth and profitability.

Interests

I am active and healthy with interests in digital media (I am a lead contributor on a number of Linkedin groups and am top 1% Linkedin contributor worldwide. I have also been an active member of #irishbizparty. #louthchat and #belfasthour on Twitter and Facebook based business groups). I like travel, walking, cycling, gym exercise, building restoration and growing our own food and cooking.

References

On request

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