Slopeside Manor, Breckenridge, Colorado

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Expert Q&A with Pinnacle Lodging Partner

RUSSELL WHITTWhat are the important aspects of a reputable rental management company? Transparency on monthly statements, skilled and available maintenance staff, a strategic marketing campaign to drive occupancy, and a team committed to the homeowner and their home.

Describe the elements of a strategic marketing campaign for rental management. Diverse properties allow for more dynamic marketing. A campaign should have consistent paid search (also known as pay-per-click advertising), a website to facilitate online bookings, online displays ads, social media plan, optimized listings on travel sites and a reengagement plan for past guests.

How does a rental program benefit a homeowner in a resort town? The reality is that your home does not get “better” just because it is not being used. A well-run rental program can enhance the maintenance of the property, with oversight of the residence and prompt attention to any concerns. It also acts as a local home monitor in an extreme winter or summer environment.

What features of a private home are important for a homeowner and vacationer alike?A private home lends itself well to family gatherings and ski vacations. Location and guest capacity are always critical, while having multiple relaxation areas for family space and privacy allows for successful vacations. Homes designed with multiple tiered closets and private storage lets owners easily store their belongings—this makes for a seamless transition from owner to guest use.

Contact Us: 335 North Main Street, Breckenridge, ColoradoP: 970 672 2001 E: Russell@pinnaclelodging.com pinnaclelodging.com

Russell Whitt, PartnerPinnacle Lodging

Vacation Rental Management