BreatheSuite
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Transcript of BreatheSuite
BreatheSuite A Medical Device
in your pocket
Eric Larson,
PhD Candidate,
Electrical Engineering.
Commercialized past
patent to Belkin.
Co-lead on
BreatheSuite’s patents.
Matt Jasper,
MBA Candidate
Founded 2 IP
licensing businesses.
Handles customer
development.
Mayank Goel,
PhD Candidate,
Computer Science.
Founded home
automation business.
Co-lead on
BreatheSuite’s
patents.
BreatheSuite Team
Shwetak Patel UW Professor in CSE &
EE,
MacArthur Genius Grant
Recipient
Jim Stout, MD UW Medicine, Spirometry
360 Creator, Primary Care
Physician
Margaret
Rosenfeld, MD Seattle Children’s
Hospital, Clinical
Pulmonologist
Rachael Tanner &
Kathie Jordan, Coulter Foundation
David Hammond, Regulatory Consultant
Greg Free, GSEC Mentor
Board of Advisors
Asthma
COPD
Cystic Fibrosis
Chronic Respiratory Disease
World Health Organization
World Asthma Foundation
1 out of every 7 people
have a respiratory
disease
Diagnosis: Spirometer
measures volume and
flow of air from the lungs
90% of hospitals in developing
nations do not have spirometers
Solution: BreatheSuite
From Any Phone
Everyone has access
BreatheSuite’s Impact
Reduce hospitalizations
Fewer deaths
Head To Head Evaluation
Head To Head Evaluation
Test results identical
International Conference on Ubiquitous Computing, 2012
Head To Head Evaluation
Test results identical
Doctor diagnosis identical
International Conference on Ubiquitous Computing, 2012
Current Status
Current Status
Current Status
Current Status
Traction: In The News
Traction: Key Customers
Traction: Key Customers
Global Health Non-
Profits
Global Health Non-Profits
Handles: Developing World Healthcare
Needs: mHealth solutions
Global Health Market
1 Billion People
6 Billion Phones
World Health Organization
Global Health Non-Profits
Traction: Key Customers
Global Health Non-
Profits
Traction: Key Customers
Pharmaceuticals Global Health Non-
Profits
Pharmaceuticals: Clinical Trials
Market: 6000+ respiratory trials
Cost: $1 B per drug
Time: 15 years per drug
Go To Market
Pharmaceuticals
Developing World
Secondary Markets
Business Model
Pharmaceuticals Global Health Non-
Profits
Setup fee
Per Trial, Per Patient fee
Shared Distribution Channels
Paid Use Model via Buyers
Competition Full Diagnosis
Limited Diagnosis
Software Hardware
Spirometers
Peak Flow Meters FEV1 Meters
BreatheSuite
Financial Summary
$-
$10
$20
$30
$40
$50
$60
20132014
2015
Mill
ions
2013 2014 2015
Revenue $7 $21 $41
Net Income $3 $10 $18
Break Even
in Year 1
M M M
M M M
Social Return On Investment
Social Return On Investment
Fewer deaths from COPD and asthma a 10% reduction = 325,000 lives
return of 65M – 1.3B dollars per year
World Health Organization
Burden of Obstructive Lung Disease
World Asthma Foundation
Social Return On Investment
Fewer hospitalizations a 10% reduction > 1M hospital stays
return of 600M – 4B dollars per year
World Health Organization
Burden of Obstructive Lung Disease
World Asthma Foundation
Social Return On Investment
Every dollar spent =
conservative: 2.6 dollars of impact
more realistic: 8.6 dollars of impact
Offer
Grant Funding:
$800,000
with $100,000
committed
Equity Funding:
$3M-$5M
Grant funding:
commercialization &
regulatory approval
Equity Funding:
Technology scaling &
sales
Thank you
Thanks to:
Deb Wolf & the GSEC staff,
Greg Free
GSEC judges and volunteers
BreatheSuite’s board of advisors
The University of Washington
BreatheSuite A Medical Device
in your pocket
www.breathesuite.com
@breathesuite
BreatheSuite A Medical Device
in your pocket
Appendix: How It Works
Audio
Vocal Tract
Model
Flow rate
Appendix: Side By Side Comparison
Raw Audio: 5.2%
Call In Service: 6.4%
ATS Range: 5-7%
Appendix: Leading Causes of Death
World Health Organization
Appendix: Disability Adjusted Life Years
Global Burden of Disease, 2007
Global Health Non-Profits
Appendix: Financials: Pharma Pharma Revenue Projections
Pharma Cost Projections
Appendix: Financials: Dev World
Dev World Cost Assumptions
Dev World Revenues have not been factored into our overall initial BreatheSuite revenue projections, as the Pharma Revenue is more than enough to cover both pharma and dev world costs. However, we are building out a paid use model with developing world global health partners that includes revenue that will both cover costs, provide healthy margins, and be affordable to those who need our technology the most.
Appendix: Income Statement & FCF
Appendix: Social Impact Summary
Inputs Outputs Outcomes Impacts
$8 M-$39 M
$220M-$2.4 B
$2 B-119 B
$9 B-$365 B
Drugs brought to market quicker
Increased rates of smoking cessation
Less hospitalization, self management of
disease, better health
More trials have integrated
spirometry results
Spirometry provides teaching moment for
smokers
Increased number of people performing
spirometry
Increased number of people performing
spirometry
Cost of application, cost of training in
new trials
Doctors, Education & Ad Campaigns,
Application Services
Time, Access to phone, Remote Care
Workers, Doctors
Time, Access to phone, Remote Care
Workers, Doctors
Pharmaceuticals Developing
Respiratory Drugs
Global Health Non-Profits
Undiagnosed COPD patients
Undiagnosed Asthma Patients
Stakeholders
Less hospitalization, self management of
disease, better health
Total Impact $40 B – $524 B
$8 M-$39 M
$220M-$2.4 B
$20 B-119 B
$20 B-$365 B
Appendix: Social Impact Summary
Inputs Outputs Outcomes Impacts
$8 M-$39 M
$220M-$2.4 B
$20 B-119 B
$20 B-$365 B
Drugs brought to market quicker
Increased rates of smoking cessation
Less hospitalization, self management of
disease, better health
More trials have integrated
spirometry results
Spirometry provides teaching moment for
smokers
Increased number of people performing
spirometry
Increased number of people performing
spirometry
Cost of application, cost of training in
new trials
Doctors, Education & Ad Campaigns,
Application Services
Time, Access to phone, Remote Care
Workers, Doctors
Time, Access to phone, Remote Care
Workers, Doctors
Pharmaceuticals Developing
Respiratory Drugs
Global Health Non-Profits
Undiagnosed COPD patients
Undiagnosed Asthma Patients
Stakeholders
Less hospitalization, self management of
disease, better health
Totals $40 B – $524 B
$4.1B/yr $10.6B-$35B/yr