Welcome!

Breaking Ground with Gen Z

Presented By: Matthew P. Cowley | Assistant Director for Career & Professional DevelopmentLisa D’Souza |Director of Career and Leadership Programs

Matthew P. CowleyAssistant Director for Career & Professional Development

Career Resource Center

Currently pursuing a PhD in Social Foundations of Education

Master of Education in Higher Education Administration

Bachelor of Arts in Public Administration

Dothan, AL

Educated Leader to Educating Leaders

Input | Intellection | Ideation | Strategic | Connectedness

Lisa D’SouzaDirector for Career & Leadership ProgramsHeavener School of Business

Master of Education in Student Personnel in Higher Education

Bachelors of Arts in Business Management, and Psychology

Former College Recruiter for JCPenney

Miami, FL

Harmony | Empathy | Consistency | Achiever | Responsibility

Agenda

Ice Breaker Get to Know Generation Z Recruit Generation Z Activity Breakout Conversations

Ice Breaker

Work with your neighbor to match the characteristics below to the appropriate generation Baby Boomer – Mid 1940s – Early 1960s Generation X – Early 1960s – Early 1980s Generation Y - Early 1980s – Mid 1990s (Millennials) Generation Z - Mid 1990s – Beyond (iGen)

The true “digital natives” Prefer to spend money on non-material purchases Latchkey kids, pessimistic about retirement Nonconformists

Introducing Gen ZVideo

Who is Generation Z?

Born: 1995 - 2010

Population: 2.52 Billion

Entrepreneurship and

Innovation

“Always On” Generation

True Digital Natives

Value Order, Structure &

Predictability

Most Diverse U.S. Generation

Shortest Attention Span

Generation Z Work Values

• Will desire new projects that are directly tied to the business’ success

Entrepreneurial

• Wants “generous” pay, but is not driven by money

Less influenced by money

• They want their ideas, opinions and contributions to be valued regardless of their age.

Want to be taken seriously

Top Priorities in Job Search1. 64% Opportunities for

career growth2. 44% Generous pay3. 40% Making a difference or

having a positive impact on society

4. 38% Structured/stable work environment/job security

Recruiting Gen Z Generation Z @ Work

• Prefer face-to-face communication- especially with managers and want consistent and frequent feedback

• Believe that previous generations move and change too slowly

• Require information on-demand

• Want to make direct contributions to company success or they may leave for another company or start a business of their own

• May resist fitting into existing approaches to work, or in some cases job roles

Recruiting Gen Z What can marketing tell us?

When it came to college recruitment- 44% of students thought that colleges advertising on TV made the colleges and universities seem desperate

One survey showed that 50% of Gen Zers use YouTube to learn about new products vs 35% who read emails about them

Emails that contain videos and photos are much more likely to be seen. Generation Z is inundated with content from multiple sources, so marketing needs to be exciting

Recruiting: Communications

Visual Snackable Personal

Individual employee spotlights Day in the life stories

Engage in social media, but be careful- Some like being contacted directly via social (@mentions on Twitter), but some may feel that

this is unprofessional Treat your candidates like individuals and not just another number

Recruiting: Start Early

47% of respondents across 46 countries would consider starting a career immediately after high school

60% would welcome employer education in lieu of a college degree College recruitment needs to target underclassmen

Recruiting: Communicate Value

Work/life balance is critical Would prefer part-time work over long hours and higher pay 51% say flexible work is the career goal that’s most important

Seek companies that positively impact society Employer branding should reflect genuine commitment to social causes

Activity

Planning a Successful Recruiting Future

Breakout

Group Discussions Social Media & Digital Engagement On Campus Recruitment (moving away from info sessions, changes to career fairs) Diversity recruitment Beyond recruitment (company culture, supervision and experience once they’re onboarded)

Communicating w/ Gen ZVideo

Questions?

Ask Away!

Sources