Breaking down silos & becoming a data driven …...Breaking down silos & becoming a data driven...

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Transcript of Breaking down silos & becoming a data driven …...Breaking down silos & becoming a data driven...

  • Breaking down silos & becoming a data driven organization:

    Achieving buy in & telling the story

    Lisa JebodhsinghDirector Performance, Analysis &

    Intelligence, IHG

  • A bit of context to start…

  • My areas of focus

  • Source: Apple Tree Insight; Michael Palmer

  • Structure Process Filter

    Insights

  • 5 tips

  • 1. Tell a story

    ‘A fact is ‘the king died, and the queen died’

    A story is ‘ the king died from the sword, and the queen died of a broken heart’

    - E.M. Forster

  • (6)

    (4)

    (2)

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    2008 2009 2010 2011 2012 2013

    Annual Real GDP % Change

    China

    BRICs

    World

    US

    EU

    Source: Oxford Economics

  • 2009 was a disaster for everyoneEvery economy shrank in size as the recession hit

  • 2. Know your audience

  • MILLIONAIRE

    $

    $

  • $1 MILLION$500,000$250,000$100,000$50,000$25,000$15,000$12,500$10,000$7,500$5,000$3,000$2,000$1,000$500

    $1 MILLION$500,000$250,000$100,000$50,000$25,000$15,000$12,500$10,000$7,500$5,000$3,000$2,000$1,000$500

    1 – Which country is forecast to have the fastest GDP growth in the world in 2015?

    A ̶ China B ̶ Libya

    C – Sao Tome & Principe D ̶ USCORRECT

    INCORRECT INCORRECT

    INCORRECT

    50:50

  • 3. Make an emotional connection

  • 4. Be different

  • 5. Mix it up

  • 5 tips• Tell a story– Make it accessible

    • Know your audience– Make it relevant

    • Make an emotional connection– Add context

    • Be different

    • Mix it up