Organiser:

BREAKING BARRIERS, CHALLENGING ASSUMPTIONS

20th August 2019 (Tuesday) | 8:00 A.M. – 5:00 P.M.Top Happiness Grand Ballroom, Mines 2,

Kuala Lumpur (South), Malaysia

Kenneth Yong

Tax Advisor

B2B Group

Dato’ Tony

Looi Chee Hong

Chairman and CEO

Ban Lee Hin Group

Henry Ee

Managing Director

BCP Asia

Ken Ng

CEO

ATCEN

Tham Sing Khow

Director

LMSC Global

YB Datuk Seri Mohd

Redzuan Md Yusof

MinisterMinistry of Entrepreneur Development

Wong Kah Meng

CEO

Funding Societies

Dato’ Dr. Chua

Hock Hoo

Executive Chairman

Cheng & Co

Cindy LeongEnneagram Personality Trainer,

Resident Love Expert of Class 95

Relationship Studio Singapore

Platinum Sponsor Silver Sponsors Co-Partner

Media Partner

Supporting Partner

Jeremy Lee

CFO

ATCEN

David Yeoh

Head of Distribution,

Retail Banking

AmBank

Gold Sponsor

KeshMahinder Singh

President and CEO

Kollect Systems

Farah Damia

Binti Mohd Zainal

Chief Product Officer

Pikoje

Ong Chee Tat

Deputy President

SME Association

of Malaysia

Anthony Raja Devadoss

Country Head and

Managing Director, Asia

PERSOLKELLY

Consulting Group

Selvam SannacySenior Revenue Executive,

Special Operation Department

LHDN

Susan Lien

Co Founder

Reg.Asia

Platinum Sponsor

Silver Sponsors

Supporting Partners

Media PartnerCo-Partner

Gold Sponsor

The SME Leadership Conference 2019 is geared toward current SME Leaders who

seek to take their businesses to the global plateau in the Industry 4.0 environment.

For any business, success and sustainability is reliant on the capability of the

Leadership team. The SME Leadership Conference 2019 theme of “Breaking Barriers,

Challenging Assumptions” seeks to transform your business whilst leveraging on the

various initiatives provided by the government.

The Malaysian government has been highly supportive of the SME growth in Malaysia.

Their aim is to ensure SMEs contribute 62% to employment, 42% to national GDP and

25% to Malaysia’s exports by 2020. This Conference showcases the initiatives and how

they can be of assistance to SMEs. Malaysian SME Leaders now need to break their

mould, challenge their assumptions and expand overseas in order to achieve these

aspirations.

This conference is a full-day immersive experience that aims to transform the way you

look, manage and lead your business.

SME Owners, CEOs, General Managers, Entrepreneurs

SME LEADERSHIP CONFERENCE OVERVIEW

SME LEADERSHIP CONFERENCE TARGETED DELEGATES

SME LEADERSHIP CONFERENCE AGENDA

Breaking Barriers, Challenging Assumptions

20th August 2019 | Top Happiness Grand Ballroom, Mines 2 8:00 A.M. Registration

9:00 A.M. Welcome Speech by Emcee

9:05 A.M.Opening Remarks by Organising Chairperson

Ken Ng, CEO, ATCEN

9:15 A.M.VUCA Leadership

Ong Chee Tat, Deputy President, SME Association of Malaysia

9:45 A.M. Announcement of Partnership on SME Association of Malaysia with ATCEN

9:55 A.M.

Sponsor’s Message: 3 Tips to Handle People Effectively with the Enneagram

Cindy Leong, Enneagram Personality Trainer, Resident Love Expert of Class 95, Relationship

Studio Singapore

10:00 A.M. Morning Tea Break

10:20 A.M.Transform & Innovate Business Operations for Predictable Cash Flow

KeshMahinder Singh, President and CEO, Kollect Systems

10:50 A.M.Keynote Address

YB Datuk Seri Mohd Redzuan Md Yusof, Minister, Ministry of Entrepreneur Development

11:20 A.M. Presentation of Certificates of Appreciation

11:30 A.M. Launching of SMEConferences

11:40 A.M.Challenge Your Assumptions, Go Export - Be There

Tham Sing Khow, Director, LMSC Global

12:10 P.M.Latest Initiatives by The Government to Help SMEs

Selvam Sannacy, Senior Revenue Executive, Special Operation Department, LHDN

12:40 P.M.

Empowering the 5-Generation Workforce

Anthony Raja Devadoss, Country Head And Managing Director, Asia, PERSOLKELLY

Consulting Group

12:55 P.M.Sponsor’s Message

Farah Damia Binti Mohd Zainal, Chief Product Officer, Pikoje

1:00 P.M. Lunch Break (Food not Provided)

2:00 P.M.Questions and Answers, My Journey, My Decisions

Dato’ Tony Looi Chee Hong, Chairman and CEO, Ban Lee Hin Group

2:30 P.M.Implementing Organization Resiliency – All You Need to Know

Henry Ee, Managing Director, BCP Asia

3:00 P.M.Useful Tax Info for SMEs

Kenneth Yong, Tax Advisor, B2B Group

3:30 P.M.Sponsor’s Message

Susan Lien, WebNIC

3:40 P.M. Afternoon Tea Break

4:00 P.M.

PANEL DISCUSSION

Where is the Money and How to Get More?

• The Risk Appetite and Objective of Different Organizations and Lenders

• What Are They Looking for?

• The Benefit and Challenges of Each Option?

Moderator:

Jeremy Lee, CFO, ATCEN

Panellists:

Dato’ Dr. Chua Hock Hoo, Executive Chairman, Cheng & Co

David Yeoh, Head of Distribution, Retail Banking, AmBank

Wong Kah Meng, CEO, Funding Societies

4:50 P.M. Conference Overview by Organiser

5:00 P.M. End of Conference & Networking Session

Kenneth YongTax AdvisorB2B Group

Dato’ Tony Looi Chee HongChairman and CEOBan Lee Hin Group

Henry Ee Managing Director

BCP Asia

Ken NgCEO

ATCEN

Tham Sing KhowDirector

LMSC Global

YB Datuk Seri Mohd Redzuan Md Yusof

MinisterMinistry of Entrepreneur Development

Jeremy LeeCFO

ATCEN

Wong Kah MengCEO

Funding Societies

Dato’ Dr. Chua Hock HooExecutive Chairman

Cheng & Co

Keynote

SpeakerSpeakers

Cindy LeongEnneagram Personality Trainer, Resident Love Expert of Class 95

Relationship Studio Singapore

David YeohHead of Distribution,

Retail BankingAmBank

KeshMahinder Singh President and CEO

Kollect Systems

Ong Chee TatDeputy President

SME Association of Malaysia

Farah DamiaBinti Mohd Zainal Chief Product Officer

Pikoje

Moderator Panellists

Anthony Raja DevadossCountry Head

and Managing Director, AsiaPERSOLKELLY Consulting Group

Selvam SannacySenior Revenue Executive,

Special Operation DepartmentLHDN

Susan LienCo Founder

Reg.Asia

SME LEADERSHIP CONFERENCE STATISTIC

Industrial Products & Services

Consumer Products & Services

Technology

Education

Others

34%

18%

15%

13%

12%

8%

Finance Services

By Industries

43%

VP, Manager, HOD

Others

C Level

Director31%

16%

10%

By Designation

507 Registeredas of 16th August 2019

✓ ABS Education✓ Absolute Technical

Production✓ ACCOUNTWORKS✓ Accufast Commercial

Services✓ AxA Glam Hijab✓ BAC Education Group✓ Be Communications✓ BENAK RAYA ENTERPRISE✓ Bessem Solutions✓ Bezalel insignia✓ Biopackcare Enterprise✓ BIT Group✓ BizBuildUp Elevation✓ BRILLIANCE Family Shop✓ Butleric✓ Byond Tech✓ Cathect✓ Cenergi SEA✓ Danialhx✓ DY Digital✓ Dynamic X Consulting

✓ Employees Provident Fund✓ Ericsson✓ GHL ✓ GoFreightz.com✓ Great Eastern Life✓ Harvest✓ HealthClick✓ IIUM✓ Infra Mobile Digital✓ Intersoft✓ Jooblii ✓ Majlis Amanah Rakyat

(MARA)✓ MalayEdu✓ MSC Cyberport✓ Q3 Management Solutions✓ Sunsuria✓ Suruhanjaya Koperasi

Malaysia ✓ Telekom Malaysia✓ UKM✓ Yayasan Modal Insan

Harta

and many more

SME LEADERSHIP CONFERENCE

REGISTERED COMPANIES

“Overall, I am very satisfied with the SME Learning

Conference 2018. The conference meet our needs

and the speakers and panellists are very suitable. I

can say this is a very valuable investment for us.

-Kelvin Ng Jun Xiang, National Sales Manager of

Maxis Berhad-

“The subject covered in the SME Learning

Conference was really interesting such as the

LHDN part, Working from Home Concept, Womens

capability in business and other related SME

subjects really worth for the field we are and for

knowledge purpose as well. The booth setup is in

nice manner. The location and place this

Conference held was very convenient.”

-Steven Hon, Strategic Alliance, Corporate

Solutions, Partnership Distribution of

Prudential Assurance Malaysia Berhad-

“Overall it was a good event. We enjoyed the

exposure and were able to interact with our target

audience. We also got more insights on SMEs in

Malaysia.”

-Thunesh, Sales and Marketing Executive of

Nexible Solutions-

“I really like the event that day. And the crowd very

good! Oh yea, the students did a very good job too!

They are very helpful.”

-Carmen Leong, Marketing Associate of Funding

Societies-

“I am glad that we are part of it, I think this is a

good event to those people who wants to further

improve their business, grow their business. The

speakers from all industries are also very

experienced”

-Low Poey Poey, Assistant Manager of SME

Banking, AmBank-

WHAT OUR PREVIOUS SPONSORS SAID?

ATCEN CONFERENCES’ PREVIOUS SPONSORS

CONTACT US TODAY

Chloe AngCorporate Event Executive

M: +6012-300 9491

T : +603-7728 2623

F : +603-7728 2620

E : Chloe.ang@atcen.com

ATCEN Communications Sdn BhdD-05-12, Ritze Perdana Business CentreJalan PJU 8/2, 47820 Damansara PerdanaSelangor Darul Ehsan, Malaysia