Break Communications: Deck
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Cultural comms agency dedicated to the challenges of young people & lifestyles of millennials. We use arts & culture to activate communities.
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Transcript of Break Communications: Deck
Cultural comms agency dedicated to thechallenges of young people & lifestyles of millennials.
We use arts & culture to activate communities.
SERVICES
Millennial insight & end-to-end strategic solutions
Ideation & consultancy
Direct audience engagement
Influencer & partner recruitment & management
Content & digital asset planning & creation, from branded content to short films
Full service, multi-channel press office & monitoring
Product launches & event management
We work for brands, charities, public services & more to mobilise, empower and support future-facing, youth-led movements.
We connect both directly with millennials & with their thought leaders to cut-through & create valuable conversations.
The result is vital activity that empowers our clients to engage with & meaningfully impact on the lives of young people.
TESTIMONIALS
“Break played a pivotal role in our SS14 CONS Project, connecting us with relevant grassroots London talent and leveraging their expertise to shape a fully formed
engagement program. Their always on attitude allowed us to be agile, delivering a campaign which overachieved KPIs”
JASON MILLER, BRAND COMMUNICATIONS MANAGER, CONVERSE UK & IRELAND
“They have a real interest in youth culture and understand what young people are both into and up to. Uniquely creative, funny and can be relied upon to get to know what you need
before delivering responses that get the required results”
ADRIAN NEWMAN, STATION MANAGER, REPREZENT RADIO
”Having Break Communications as tutors on the Urban Artist School Creative Practitioner Level 4 Course revolutionised my approach to marketing and PR. They worked with me
to demystify what emerging artists need to do to gain traction, and opened my eyes to a world of possibility. I’ve gone on to work with them professionally, where they have helped
to diversify my audience”
RELOAD, ARTIST, RAPPER, & URBAN ARTIST SCHOOL ALUMNI
DIRECT MILLENNIAL ENGAGEMENT
YOUTH MEDIA TEAM • Editorial and social content strategy for client’s consumer blog • Balance brand guidelines with interests of young people • Consider individual needs & skill gaps of young people • Recruited team of 18-24 year olds via social media to support editorial planning and partnered team with music journalists and creatives • Resulted in soft skill & talent development • Secured genuine, resonant content by the audience for the audience & increased site engagement by 100%
FOCUS GROUPS • Evaluation of consumer marketing strategy • Recruitment and facilitation of focus group with target audience • Research trends/behaviours in digital, social, entertainment & wider comms • Direct customer insight allowed us to audit marketing operations • Development of new communications and event strategy URBAN ARTIST SCHOOL TUTORS • Tutors on Level 4 creative practitioner course of 17 - 24 year olds. • Weekly contact in educational environment from classroom to one-on-one guidance • Building supportive relationships with students • Understanding necessary individual learning and social needs • Recognise the social and personal landscape within which cohort operated
INFLUENCER ENGAGEMENT
CONS PROJECT • Youth specialists in integrated agency team • Managed influencers in music, nightlife, design, fashion and skate • Worked through ambassador ideation for delivery of 10 week campaign • Harnessed consolidated power of thought leaders to connect with millennials • Forged relationships with next generation London creatives • Activation resulted in future collaborations amongst attendees & legacy
REPREZENT ESSEX • Launch established London radio station in Essex • Via on the ground research and networking we invested in micro-influencers • Built a programme of activity to engage wider local audience around specific talent & recommendations of ambassadors • Advocacy of local talent added gravitas to our voice & positioning • Built a community within an existing scene ensuring visibility in key touchpoints INDUSTRY TAKEOVER SEMINARS • Deliver educational content in aspirational setting to drive audience development • 6 month future-facing series of music industry seminars at Red Bull Studios • Connected millennials directly with influential brands & faces • Packaged & promoted with digital first attitude • Understanding needs of millennial audience meant a future-facing alternative to rest of market • Achieved highest footfall of client’s seminar history • Attendees associated series with quality, entertaining education
OUR WORK
HACKNEY EMPIRE
URBAN ARTIST SCHOOL G-SHOCK REPREZENT X URBAN DEVELOPMENT
CONVERSE CONS PROJECT
Coverage achieved deliversAdvertising Value Equivalentequal to more than 5 xaverage client spend
>5x
Creative seminars deliveredto young people, exploringmusic, design, art & film.20+
1000+Pieces of editorial
across media targets
100Taste-makers & influencers
meaningfully engaged
50k+Young people
attended events
Individual & groups of young people mobilised across
London & the UK for direct participation in
educational&/or creative activity
10Live radio
showcasesdelivered
Access to a pool ofengaged 16 - 24 year olds
for youth insight
PREVIOUS CLIENTS, PARTNERSHIPS& COLLABORATIONS
Interested to see what we could do for you?
STEPHEN OAKES – [email protected] | 07779666725
LOUISE THOMAS – [email protected] | 07968 429301
GENERAL [email protected]
