Break, burn or ban the Box
-
Upload
cyriel-kortleven -
Category
Business
-
view
5.012 -
download
0
description
Transcript of Break, burn or ban the Box
![Page 2: Break, burn or ban the Box](https://reader035.fdocuments.us/reader035/viewer/2022081403/554a6c84b4c90573288b4b04/html5/thumbnails/2.jpg)
![Page 3: Break, burn or ban the Box](https://reader035.fdocuments.us/reader035/viewer/2022081403/554a6c84b4c90573288b4b04/html5/thumbnails/3.jpg)
![Page 4: Break, burn or ban the Box](https://reader035.fdocuments.us/reader035/viewer/2022081403/554a6c84b4c90573288b4b04/html5/thumbnails/4.jpg)
@ Jacob Bøtter
![Page 5: Break, burn or ban the Box](https://reader035.fdocuments.us/reader035/viewer/2022081403/554a6c84b4c90573288b4b04/html5/thumbnails/5.jpg)
YES AND
![Page 6: Break, burn or ban the Box](https://reader035.fdocuments.us/reader035/viewer/2022081403/554a6c84b4c90573288b4b04/html5/thumbnails/6.jpg)
Menu of Today• What’s inside the Box - the Curse of Knowledge
• From Best to Next practices
• Skills to give yourself a creative boost
– Y es and – suspend your judgement
– E xplore - discover the world with different eyes
– S uppose ... – imagination + art of questions
– A ssociate – create flexible connections
– N ext idea - divergence
– D o it NOW – make it happen
![Page 7: Break, burn or ban the Box](https://reader035.fdocuments.us/reader035/viewer/2022081403/554a6c84b4c90573288b4b04/html5/thumbnails/7.jpg)
What’s inside the Box?
The Curse of Knowledge
![Page 8: Break, burn or ban the Box](https://reader035.fdocuments.us/reader035/viewer/2022081403/554a6c84b4c90573288b4b04/html5/thumbnails/8.jpg)
![Page 9: Break, burn or ban the Box](https://reader035.fdocuments.us/reader035/viewer/2022081403/554a6c84b4c90573288b4b04/html5/thumbnails/9.jpg)
![Page 10: Break, burn or ban the Box](https://reader035.fdocuments.us/reader035/viewer/2022081403/554a6c84b4c90573288b4b04/html5/thumbnails/10.jpg)
![Page 11: Break, burn or ban the Box](https://reader035.fdocuments.us/reader035/viewer/2022081403/554a6c84b4c90573288b4b04/html5/thumbnails/11.jpg)
Atetniton ... Dnager!
Tihs sesosin can dmaage yuor eixsting
thiknnig patetrns. Tihs cnhage can casue an
uncfomrtoable fenelig and smoe ressitance.
If you suvivre tihs porcess tehn you wlil get
acecss to an abunadnce of iedas, an oepn
atitutde and a new wolrd of psosibiilites.
And taht is jsut the bengining. You hvae
been wraned.
![Page 12: Break, burn or ban the Box](https://reader035.fdocuments.us/reader035/viewer/2022081403/554a6c84b4c90573288b4b04/html5/thumbnails/12.jpg)
Our daily lives exist of 95% of logical thinking
![Page 13: Break, burn or ban the Box](https://reader035.fdocuments.us/reader035/viewer/2022081403/554a6c84b4c90573288b4b04/html5/thumbnails/13.jpg)
The Curse of Knowledge
![Page 14: Break, burn or ban the Box](https://reader035.fdocuments.us/reader035/viewer/2022081403/554a6c84b4c90573288b4b04/html5/thumbnails/14.jpg)
So far the colours
![Page 15: Break, burn or ban the Box](https://reader035.fdocuments.us/reader035/viewer/2022081403/554a6c84b4c90573288b4b04/html5/thumbnails/15.jpg)
The human brain is a powerful
pattern maker, a good pattern user
but a poor pattern breaker.
![Page 16: Break, burn or ban the Box](https://reader035.fdocuments.us/reader035/viewer/2022081403/554a6c84b4c90573288b4b04/html5/thumbnails/16.jpg)
The human brain is a jungle
![Page 17: Break, burn or ban the Box](https://reader035.fdocuments.us/reader035/viewer/2022081403/554a6c84b4c90573288b4b04/html5/thumbnails/17.jpg)
Thinking patterns are the highways
of the brain
![Page 18: Break, burn or ban the Box](https://reader035.fdocuments.us/reader035/viewer/2022081403/554a6c84b4c90573288b4b04/html5/thumbnails/18.jpg)
Expiration date for rules
!!!!!
Review every rule at least
once / 5 years
![Page 19: Break, burn or ban the Box](https://reader035.fdocuments.us/reader035/viewer/2022081403/554a6c84b4c90573288b4b04/html5/thumbnails/19.jpg)
“Out of the Box or Out of Business.” !— Cyriel Kortleven
![Page 20: Break, burn or ban the Box](https://reader035.fdocuments.us/reader035/viewer/2022081403/554a6c84b4c90573288b4b04/html5/thumbnails/20.jpg)
Start
diverge
converge
action
The creative process
![Page 21: Break, burn or ban the Box](https://reader035.fdocuments.us/reader035/viewer/2022081403/554a6c84b4c90573288b4b04/html5/thumbnails/21.jpg)
ideas
time
Best practices
Next practices
Craziness!
relevant ideas
![Page 22: Break, burn or ban the Box](https://reader035.fdocuments.us/reader035/viewer/2022081403/554a6c84b4c90573288b4b04/html5/thumbnails/22.jpg)
A creative mindset
6 skills to boost your creativity
![Page 23: Break, burn or ban the Box](https://reader035.fdocuments.us/reader035/viewer/2022081403/554a6c84b4c90573288b4b04/html5/thumbnails/23.jpg)
Yes and [suspend judgement]
![Page 24: Break, burn or ban the Box](https://reader035.fdocuments.us/reader035/viewer/2022081403/554a6c84b4c90573288b4b04/html5/thumbnails/24.jpg)
« Now look what you’ve done !! »
![Page 26: Break, burn or ban the Box](https://reader035.fdocuments.us/reader035/viewer/2022081403/554a6c84b4c90573288b4b04/html5/thumbnails/26.jpg)
The YES BUT chair @ Studio Roosegaarde
![Page 27: Break, burn or ban the Box](https://reader035.fdocuments.us/reader035/viewer/2022081403/554a6c84b4c90573288b4b04/html5/thumbnails/27.jpg)
Pillowfight in central station Ibis hotel vouchers
![Page 28: Break, burn or ban the Box](https://reader035.fdocuments.us/reader035/viewer/2022081403/554a6c84b4c90573288b4b04/html5/thumbnails/28.jpg)
Square melons
![Page 29: Break, burn or ban the Box](https://reader035.fdocuments.us/reader035/viewer/2022081403/554a6c84b4c90573288b4b04/html5/thumbnails/29.jpg)
Tip #1 - the 3 minutes rule. Invite your colleagues in the next meeting to experiment with 3 minutes ‘Yes and’. During 3 minutes, nobody can use an ideakiller and you have to say Yes and ... and add to that idea. After 3 minutes, you will have a lot of ideas and then make a selection of the top-ideas (or part of an idea). Another advantage is that the 3-minute-rule have increased the chance of implementation because more people have contributed. The biggest risk is that you might have lost 3 minutes.
![Page 30: Break, burn or ban the Box](https://reader035.fdocuments.us/reader035/viewer/2022081403/554a6c84b4c90573288b4b04/html5/thumbnails/30.jpg)
Explore [discover the world with different eyes]
![Page 31: Break, burn or ban the Box](https://reader035.fdocuments.us/reader035/viewer/2022081403/554a6c84b4c90573288b4b04/html5/thumbnails/31.jpg)
![Page 32: Break, burn or ban the Box](https://reader035.fdocuments.us/reader035/viewer/2022081403/554a6c84b4c90573288b4b04/html5/thumbnails/32.jpg)
![Page 33: Break, burn or ban the Box](https://reader035.fdocuments.us/reader035/viewer/2022081403/554a6c84b4c90573288b4b04/html5/thumbnails/33.jpg)
![Page 34: Break, burn or ban the Box](https://reader035.fdocuments.us/reader035/viewer/2022081403/554a6c84b4c90573288b4b04/html5/thumbnails/34.jpg)
Seven things you didn’t see before …
… in this room.
![Page 35: Break, burn or ban the Box](https://reader035.fdocuments.us/reader035/viewer/2022081403/554a6c84b4c90573288b4b04/html5/thumbnails/35.jpg)
![Page 36: Break, burn or ban the Box](https://reader035.fdocuments.us/reader035/viewer/2022081403/554a6c84b4c90573288b4b04/html5/thumbnails/36.jpg)
![Page 37: Break, burn or ban the Box](https://reader035.fdocuments.us/reader035/viewer/2022081403/554a6c84b4c90573288b4b04/html5/thumbnails/37.jpg)
Busstop for Alzheimer-patients
(Benrath Senior Centre in Düsseldorf)
![Page 38: Break, burn or ban the Box](https://reader035.fdocuments.us/reader035/viewer/2022081403/554a6c84b4c90573288b4b04/html5/thumbnails/38.jpg)
Tip #2 - How would ... solve the problem?
By exploring the problem or challenge from a different perspective, a lot of new approaches might become
clear. Ask the question: How would ‘a child of 7 years old’ solve the problem? What would ‘Steve Jobs’ do to find solutions? What would ‘Google’ do if they where in this
situation? ... Be inspired by the new views and make sure that you ‘translate’ those ideas again in your own context.
![Page 39: Break, burn or ban the Box](https://reader035.fdocuments.us/reader035/viewer/2022081403/554a6c84b4c90573288b4b04/html5/thumbnails/39.jpg)
Suppose ... [use your imagination]
![Page 40: Break, burn or ban the Box](https://reader035.fdocuments.us/reader035/viewer/2022081403/554a6c84b4c90573288b4b04/html5/thumbnails/40.jpg)
What if...
![Page 41: Break, burn or ban the Box](https://reader035.fdocuments.us/reader035/viewer/2022081403/554a6c84b4c90573288b4b04/html5/thumbnails/41.jpg)
The impossible is only
temporary
[Cassius Clay]
![Page 42: Break, burn or ban the Box](https://reader035.fdocuments.us/reader035/viewer/2022081403/554a6c84b4c90573288b4b04/html5/thumbnails/42.jpg)
![Page 43: Break, burn or ban the Box](https://reader035.fdocuments.us/reader035/viewer/2022081403/554a6c84b4c90573288b4b04/html5/thumbnails/43.jpg)
![Page 44: Break, burn or ban the Box](https://reader035.fdocuments.us/reader035/viewer/2022081403/554a6c84b4c90573288b4b04/html5/thumbnails/44.jpg)
The Burning Man
![Page 45: Break, burn or ban the Box](https://reader035.fdocuments.us/reader035/viewer/2022081403/554a6c84b4c90573288b4b04/html5/thumbnails/45.jpg)
Tip #3 - Use random pictures to get ideas
Stimulate your imagination by taking a magazine (that has nothing to do with the problem that your tackling) and open the magazine at a random page. Use the first picture that is on that page or that’s on the next or previous page and use it as stimulation to find new ideas. How can this picture help us to find new ideas for our challenge?
![Page 46: Break, burn or ban the Box](https://reader035.fdocuments.us/reader035/viewer/2022081403/554a6c84b4c90573288b4b04/html5/thumbnails/46.jpg)
Associate – create flexible connectionsAssociate [create new connections]
![Page 47: Break, burn or ban the Box](https://reader035.fdocuments.us/reader035/viewer/2022081403/554a6c84b4c90573288b4b04/html5/thumbnails/47.jpg)
Flower-association
![Page 48: Break, burn or ban the Box](https://reader035.fdocuments.us/reader035/viewer/2022081403/554a6c84b4c90573288b4b04/html5/thumbnails/48.jpg)
Chain-association
![Page 49: Break, burn or ban the Box](https://reader035.fdocuments.us/reader035/viewer/2022081403/554a6c84b4c90573288b4b04/html5/thumbnails/49.jpg)
Associate – create flexible connectionsCreate a connection between:
- X - Y - Z -
- X - Y -
![Page 50: Break, burn or ban the Box](https://reader035.fdocuments.us/reader035/viewer/2022081403/554a6c84b4c90573288b4b04/html5/thumbnails/50.jpg)
![Page 51: Break, burn or ban the Box](https://reader035.fdocuments.us/reader035/viewer/2022081403/554a6c84b4c90573288b4b04/html5/thumbnails/51.jpg)
Tip #4 - Create a flower association
Take one of the key-words from the challenge and form a flower association around that word. Try to come up with at least 25 associations. Then
pick the ‘weirdest’ association and use it to generate more ideas for the original challenge.
![Page 52: Break, burn or ban the Box](https://reader035.fdocuments.us/reader035/viewer/2022081403/554a6c84b4c90573288b4b04/html5/thumbnails/52.jpg)
Next idea [diverge]
![Page 53: Break, burn or ban the Box](https://reader035.fdocuments.us/reader035/viewer/2022081403/554a6c84b4c90573288b4b04/html5/thumbnails/53.jpg)
What doesn’t belong here? !
!
A E I F U
![Page 54: Break, burn or ban the Box](https://reader035.fdocuments.us/reader035/viewer/2022081403/554a6c84b4c90573288b4b04/html5/thumbnails/54.jpg)
![Page 55: Break, burn or ban the Box](https://reader035.fdocuments.us/reader035/viewer/2022081403/554a6c84b4c90573288b4b04/html5/thumbnails/55.jpg)
![Page 56: Break, burn or ban the Box](https://reader035.fdocuments.us/reader035/viewer/2022081403/554a6c84b4c90573288b4b04/html5/thumbnails/56.jpg)
![Page 57: Break, burn or ban the Box](https://reader035.fdocuments.us/reader035/viewer/2022081403/554a6c84b4c90573288b4b04/html5/thumbnails/57.jpg)
![Page 58: Break, burn or ban the Box](https://reader035.fdocuments.us/reader035/viewer/2022081403/554a6c84b4c90573288b4b04/html5/thumbnails/58.jpg)
![Page 59: Break, burn or ban the Box](https://reader035.fdocuments.us/reader035/viewer/2022081403/554a6c84b4c90573288b4b04/html5/thumbnails/59.jpg)
![Page 60: Break, burn or ban the Box](https://reader035.fdocuments.us/reader035/viewer/2022081403/554a6c84b4c90573288b4b04/html5/thumbnails/60.jpg)
![Page 61: Break, burn or ban the Box](https://reader035.fdocuments.us/reader035/viewer/2022081403/554a6c84b4c90573288b4b04/html5/thumbnails/61.jpg)
Tip #5 - Look for more alternatives
A very quick method to generate a lot of ideas is the brainwriting-method. Give everybody a piece of paper and ask the participants to write down as many ideas as possible. After 3 minutes, ask the people to give their paper to their neighbour at the right. Be inspired by the ideas on the paper and continue. During the diverging, quantity is more important than quality.
![Page 62: Break, burn or ban the Box](https://reader035.fdocuments.us/reader035/viewer/2022081403/554a6c84b4c90573288b4b04/html5/thumbnails/62.jpg)
Do it NOW [making ideas happen]
![Page 63: Break, burn or ban the Box](https://reader035.fdocuments.us/reader035/viewer/2022081403/554a6c84b4c90573288b4b04/html5/thumbnails/63.jpg)
![Page 64: Break, burn or ban the Box](https://reader035.fdocuments.us/reader035/viewer/2022081403/554a6c84b4c90573288b4b04/html5/thumbnails/64.jpg)
Ready ... Fire ...
Aim!
![Page 65: Break, burn or ban the Box](https://reader035.fdocuments.us/reader035/viewer/2022081403/554a6c84b4c90573288b4b04/html5/thumbnails/65.jpg)
[Yogi Berra]
![Page 66: Break, burn or ban the Box](https://reader035.fdocuments.us/reader035/viewer/2022081403/554a6c84b4c90573288b4b04/html5/thumbnails/66.jpg)
“Failure is not an option. It’s a privilege for those who try.”
![Page 67: Break, burn or ban the Box](https://reader035.fdocuments.us/reader035/viewer/2022081403/554a6c84b4c90573288b4b04/html5/thumbnails/67.jpg)
“ A nearling is a positive word for something that you did with the right intentions, which has not (yet) led to the
right result. ”
![Page 68: Break, burn or ban the Box](https://reader035.fdocuments.us/reader035/viewer/2022081403/554a6c84b4c90573288b4b04/html5/thumbnails/68.jpg)
Be proud!You can be proud of nearlings because:
1. You started an initiative
2. You may have moved others
3. Maybe it led you to something that was successful
4. You need many nearlings, for a few successes
5. You learned from it
6. ...
![Page 69: Break, burn or ban the Box](https://reader035.fdocuments.us/reader035/viewer/2022081403/554a6c84b4c90573288b4b04/html5/thumbnails/69.jpg)
![Page 70: Break, burn or ban the Box](https://reader035.fdocuments.us/reader035/viewer/2022081403/554a6c84b4c90573288b4b04/html5/thumbnails/70.jpg)
Do you really ... really ... want to go for it? Then make a first step within 24 hours and make sure you fail and learn fast.
![Page 71: Break, burn or ban the Box](https://reader035.fdocuments.us/reader035/viewer/2022081403/554a6c84b4c90573288b4b04/html5/thumbnails/71.jpg)
Develop a survival version!
![Page 72: Break, burn or ban the Box](https://reader035.fdocuments.us/reader035/viewer/2022081403/554a6c84b4c90573288b4b04/html5/thumbnails/72.jpg)
![Page 73: Break, burn or ban the Box](https://reader035.fdocuments.us/reader035/viewer/2022081403/554a6c84b4c90573288b4b04/html5/thumbnails/73.jpg)
Tip #6 - Ready, Fire, AimQuote from Paul McCarthy - Australian Rockstar-marketeer
!If you really ... really ... want to go for an idea, sometimes it’s good to skip the business plans,
committees, meetings and building a perfect case-study before you get into action. Having a bigger goal is very good and it’s good to take some very
small steps very quickly so you can fail and learn
![Page 74: Break, burn or ban the Box](https://reader035.fdocuments.us/reader035/viewer/2022081403/554a6c84b4c90573288b4b04/html5/thumbnails/74.jpg)
When you always do what you’ve always done, you‘ll always get
what you’ve always got.
![Page 75: Break, burn or ban the Box](https://reader035.fdocuments.us/reader035/viewer/2022081403/554a6c84b4c90573288b4b04/html5/thumbnails/75.jpg)
Handout slides
Link to all youtube movies
PDF with ideakillers
Stay in touch with Cyriel
Looking for more inspiration?