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Issue # 36November 4th 2015

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Furla with De Rigo through 2022The two companies are committed to developing an even stronger product. pg. 3

The crisis is more serious than economists believed.

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Brazil has been hit by recession, devaluation and corruption. From an emerging BRIC country it is now going through a difficult phase.

The latest “blow” in chronological order came from Standard & Poor's downgrading of Brazil’s credit rating to junk grade.What happened to Lula’s country of records that came out of the global crisis of 2008 practically unscathed? Why is the strongest member of the BRICs trembling? What are the causes?Substantially there are three: the first cause, which is also happening to China, is physiological, because strong economic growth is inevitably followed by a cyclical slowdown.The second is linked to the collapse of the price of commodities, of which the country is rich, together with the slowdown in China; the latter had, in fact, become the main commercial partner of Brazil with exports that had grown four times compared to those to other countries.

Brazil trembles

| Issue #36 | November 4th 2015

The third cause is the scandal that hit the government. Started in March 2014, the federal investigation called “Operation Car Wash” brought to light a network of corruption and embezzlement regarding Petrobras – the state-controlled oil company – involving politicians and company executives, including current president Dilma Rousseff ’s Workers’ Party. Rousseff was also at the head of the oil giant which, according to the investigation, illegally funded her party. Last week the opposition presented a new demand for Rousseff ’s impeachment and for months anti-government demonstrations have invaded the main cities. Obviously, this disastrous scandal has destabilized the entire country and, as a consequence, has contributed to accelerating the crisis.So there can be no doubt: Brazil is now deep into recession.Obviously, the fashion sector has also been affected by the crisis and just a few days ago Première Vision, the textile fair, announced the cancellation of the next edition in São Paulo, which should have taken place at this time. “The fair has been strongly hit by the economic crisis” - the organizers said – “and it has been obliged to suspend activities in the country until some time in the future”.According to the world’s analysts, the “medicine” for overcoming the crisis is simple and focuses on cutting costs associated or alternated with increases in taxes. Will the classic “blood, sweat and tears” formula work?"C

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world weekly wonders WMIDO 3

Another record quarter for Luxottica

In mid-October Safilo officially presented its Product School, a three-year apprenticeship that began in September. Selected from over 200 candidates, the nine young talents are being given the chance to learn a trade through practical experience. The aim is to train future product managers by providing direct, all-round knowledge of all the creative and production stages, which will involve internal managers and external professionals in the training process. The company’s objectives also include enhancing the legacy of Calalzo di Cadore, Safilo’s very first manufacturing facility that was inaugurated in 1934 and now hosts over 3,000 pairs of eyeglasses in the company’s collection as well as a unique archive of more than 250,000 pairs of eyeglasses dating from the end of the 19th century to the present day.

During the third quarter of 2015, Luxottica maintained its growth trajectory in key markets, in line with the trends experienced in the first half of the year. Solid demand for the latest sun collections in North America and Europe, Sunglass Hut and LensCrafters’ buoyant performance and the continued expansion in new markets were the biggest contributors in the quarter. Luxottica posted adjusted net sales year-to-date of approximately Euro 7 billion, representing a 19.7% increase on a year-over-year basis. Adjusted operating margin improved by 110 basis points, while adjusted net income grew by 29.7% to Euro 734 million. Strong free cash flow generation to approximately Euro 700 million during the past nine months, Euro 396 million generated solely in the third quarter, allows Luxottica to accelerate its investment plan and support future growth. “We expect the positive trend of organic growth to carry into 2016”, commented Adil Khan and Massimo Vian, Chief Executive Officers of Luxottica, “with earnings continuing to grow faster than sales. We confirm our objective of doubling sales over the next ten years”.

Signed in 2007, the license agreement between Furla and De Rigo Vision was renewed ahead of the expiry date for another five years through 2022. Driven by the United States, Japan and Italy, the eyewear sector has recorded two-digit growth in the last three years. At June 2015, overall sales at world level increased by 30% compared to the same period in the previous year. In line with the Furla image renewal and lifestyle positioning strategies, the two companies are committed to developing a product made even stronger by research and experimentation. An example is the new model Sofia: with 5 variants, it has an oversize butterfly shape and tone-on-tone shaded lenses. The model features overlapping solid colors and crystal transparences on the front, which make the color look as though it were “floating”.

Gloryfy, the made in Austria brand of eyewear, continues to pursue its social commitment with the creation of three special models for the 2015 Life Ball, the charity event that raises funds for the fight against HIV in developing countries. The three eyewear models, the total proceeds from which will be donated to Life Ball, were officially presented during the event and are still on sale in optical stores, worldwide.Organized by the nonprofit association Aids Life, founded in 1992 by Gery Keszler and Torgom PetrosiaI, Life Ball is held every year in Vienna and is attended by numerous representatives of the international jet set.

An increasingly close collaboration between Furla and De Rigo

Safilo inaugurates Product School in Padua

A limited edition to fight HIV

| Issue #36 | November 4th 2015

world weekly wonders WMIDO 4

Turn over

Walter & Herbert, a new ‘Made in England’ eyewear brand aimed at the independent sector, has been launched by The Optoplast Actman Eyewear Company. The name of the collection is taken from the company’s founding fathers who were optical pioneers, the late Walter Conway and Herbert Thorn, who died just 10 days before the launch. Together, in the 1940s, they established the Optoplast Manufacturing Company and developed the PIMO machine. The company merged in 2009 to form The Optoplast Actman Eyewear Company. The models in the collection are named after iconic figures such as Bronte, Churchill and Kipling. The 20-piece optical and sun collection has been two years in development. Each model was created by the four designers in the company’s studio in Surrey before being crafted in its factory in Liverpool, which employs 75 people.

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On December 11, Moscot, the hundred-year-old New York City brand known for its iconic eyewear, will be opening its first European single brand store at 37 Beak Street, in the heart of London’s West End. Founded by great grandfather Hyman - who began selling the first eyeglasses from a wooden handcart on Orchard Street, NYC, the fifth generation of the Moscot family has widened its horizons to include London, thus establishing a link between the capitals of classic and modern styles. The Moscot shop in London joins those in Tokyo and Seoul as the brand’s second single brand store in order of size and sixth in the world.

First Moscot store in London

Opticalia, the leading chain in Spain with over 600 shops and, since 2013, with 150 stores also in Portugal, has created a new eyewear collection together with Mango.Mango Eyewear for Opticalia consists of 100 frames with a retro spirit. The collection has revisited and renewed classics by adding details to shapes and proposing new colors. The palette features neutral hues like black or a tortoiseshell pattern alongside brighter colors like pink and Klein blue.The new eyewear collection is already available exclusively at stores in the Opticalia network in Spain, Portugal and Colombia. The two companies are also collaborating on an international project for distributing the line to another 12 countries.

Mango Eyewear’s retro spirit

Carla Baita Corporate and Media Planner FurlaNicole Briata WW Head of Communication FurlaJeanetta Damo Vice President of Diversity & Inclusion Abercrombie & FitchMarco Taddeo Product and PR Manager for EAU regions Furla

| Issue #36 | November 4th 2015

Launch of new Made in England brand

world weekly wonders WMIDO 5

Design, fashion & lifestyle

For her final project for the Fashion Design diploma from the Shenkar College of Engineering and Design, Israeli designer Danit Peleh created a collection of clothes and eyewear by using a 3D printer. The idea that inspired the entire line was the development of a technological project that was also potentially within everyone’s reach.3D printing creates fabrics that look like lace with precise but soft shapes. The project involved 9 months of research, 2000 hours of printing and 400 fittings, which are reduced to simply pressing a button to start printing. Is this the future?

Just press a button

Pajaro celebrated its first forty years at its headquarters in the Art Nouveau ambience of Villa Sette at Abano Terme. The event included a preview of the new 2016 collection. A fashion show /event in which the leitmotif was gold. The avant-garde vision of Vinicio Pajaro, designer, founder and heart and soul of the brand, challenges the classic rules for creating furs by interweaving different shades of sable with mosaic creations where inlays remind of Navajo patterns or with fur jacquard that almost transforms precious fur into fabric. Daisies, blades of grass and damascene water plants on furs also appear on mink in natural colors or shaded pastels.

Editorial Director: Francesco Gili MIDO Srl Unipersonale · Via Petitti, 16 - 20149 Milano (Italy) · Phone +39 02 32673673 · P. Iva IT 07164050150

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email: redazione@wmido.com

The preciousness of gold

Design2taste is the new platform for architects dedicated to Made in Italy furniture launched at the London Design Festival at the end of September. Simone Baldan, the Venetian architect who conceived the project, showed how the system works: not just one of the many e-commerce design platforms but an effective work tool that connects Italian top-quality manufacturers to foreign architects. Design2taste offers concrete solutions to support designers and manufacturers by carrying out all the stages: from presentation to product configuration, from logistics to turnkey installations. For Italian companies, this is an opportunity to access new markets without the cost of an international office: for foreign designers it is a privileged channel for the direct purchase of furniture and furnishings at competitive prices and with Design2taste’s technical and logistics support.

International design speaks Italian

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Gucci creative director, Alessandro Michele, in collaboration with Katie Grand, editor of Love magazine, are the curators of the exhibition “No Longer/Not Yet”, for which internationally-renowned artists were invited to contemplate the concept of contemporary/untimely. Inaugurated on October 16 at the Minsheng Art Museum of Shanghai, the exhibition includes a series of rooms hosting various installations and a personal work by Alessandro Michele. The other participants are: Chinese multimedia artist Cao Fei, American sculptress Rachel Feinstein, American neo-conceptual artist Jenny Holzer, British photographer Glen Luchford, sound designers Steve Mackey and John Gosling, who created the original soundtrack for each installation, British photographer Nigel Shafran, Chinese Op artist Li Shurui and British illustrator and artist Unskilled Worker. The exhibition is open until December 16, 2015.

“Contemporary” according to Gucci on display in Shanghai

| Issue #36 | November 4th 2015

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