BRAZIL One Direction: This is us Online Media Plan Colum… · One Direction: This is us Online...
14
Marketing Online – Sweepstake – Social Media – Campaign and more BRAZIL One Direction: This is us Online Media Plan
Transcript of BRAZIL One Direction: This is us Online Media Plan Colum… · One Direction: This is us Online...
Marketing Online – Sweepstake – Social Media – Campaign and more
BRAZIL
One Direction: This is us
Online Media Plan
One Direction - Online Campaign
Reach the target female 13-18 fans
Banners ads on Google Display Network Ads on Search Desktop and Mobile
One Direction - Online Campaign
300x60
The trailer is shown before partner’s videos
300x60 banner is shown during the whole partner’s video
The advertiser only pays full view
Enhance affinity among band fans
YouTube True View InStream