Brazil & Iceland Country Report

Eva SigurðardóttirEva Katrín Sigurðardóttir

Laima Kristin SnoreSteinar SigurðssonTinna Traustadóttir

Countries

• Two countries researched– Iceland– Brazil

• Focused on international communication between the two countries

Culture of Brazil

• Influences– Immigrants• African slaves• Various European countries• Colony of Portugal

– Natives

• Religion– Christianity• Catholicism, Evangelism, Protestant.

Culture of Brazil

Assumption: Iceland = Scandinavia

Culture of Iceland

• Influences– Nordic origin• Vikings

• Religion– Christianity• Lutheran/Protestant

Culture of Brazil

Assumption: Iceland = Scandinavia

Differences between cultures

• Separation of material status• Concern of rules• Individualistic vs collectivistic• Masculinity vs Femininity

The rich in Brasil are rich

Rio coastline

Living at the town dump

Living at the town dump

Living at the town dump

Favelas

Socializing between two cultures (things you need to know before doing business in

Brazil)• Make appointments in advice • Greetings in Brazil• Meaning of gestures• Simple tips

Security at a gas station

Official and Business Relations

• No embassies• A few companies–Marel– Fishing

• Trade (2007)– Icelandic exports: 425 million– Brazilian exports: 1,476 million

Icelandic view of Brasil?

Obrigado!Takk!