BRAZIL · BTL: POS material (windows stickers / banners ATL: Print (newspaper/ magazines and...
Transcript of BRAZIL · BTL: POS material (windows stickers / banners ATL: Print (newspaper/ magazines and...
BRAZILANDREA DOURADO
Marketing Director Sony
ROBERTA HICKSON
Promotions Sony
• Mechanic: Image Campaign
• Period: April / May 2014
• Media Support:
*BTL: POS material
* ATL: Print ads (newspaper/ magazines, tabloids)
CitroenAutomotive
• Mechanic: Image Campaign - promoting NY destination.
• Coverage: Nationwide
• Period: April- June 2014
• Media Support:
*BTL: POS material (windows sticker / banners
* ATL: Print (newspaper/ magazines and digital)
CVCAgency tourism
Inserir imagem
• Mechanic: Image Campaign - promoting the July vacation for family
• Period: April- June 2014
• Coverage: Latin America
• Media Support:
BTL: POS material (windows stickers / banners
ATL: Print (newspaper/ magazines and digital)
Also they want to decorated the kids play area with the title. Disney Brazil has agreed that we proceed with this deal, provided that the area uses licensee products and toys. We will submit layout activities for they´re approval as well.
CLUB MED - Latin AmericaRESORT
• Mechanic: GIFT WITH PURCHASE
• Period: April- may 2014
• Coverage: 5 states (including SP and RJ)
• Media Support:
*BTL: POS material (retails - supermarkets), digital and social media
CLUBE SOCIAL SALTY SCNACK
• Mechanic: Image Campaign / CRM - relate with our villain (Electro)
• Period: April/ May 2014
• Media Support:
*BTL: ads on bills, on-line
LIGHTPOWER COMPANY
• Mechanic: GIFT WITH PURCHASE or IMAGE CAMPAIGN PROGRAM
• Period: April- may 2014
• Coverage: nationwide
• Media Support:
*BTL: POS material (290)– in-store media, on-line, social media
RICARDO ELETROELETRONIC RETAILS
• Mechanic: Fill your tank for the chance to win tickets and Money can´t buy prizes for the World Cup 2014
• Loyalty program: KM de Vantagens
• Period: March / April 2014
• Coverage: nationwide
• Media Support:
*BTL: POS material (retails - supermarkets), digital and social media
Massive presence in Brazil.
IPIRANGA PETROL / GAS STATION
• Mechanic: TBD – prizes ideas: ASM prize packages / or SEL Products
• Period: March / May 2014
• Coverage: nationwide
• Program will be implement: in 4 different services (Cable TV operator / Mobile stores / Vivo Play / pre-paid phone cards)
• ATL: cable tv (12 channels)
• BTL: in store, digital, social media.
• Vivo is the #1 mobile carrier in Brazil
VIVOTelefonica Group - Telecommunication
(Inserir imagem)
Sony PromotionsOTHER BRANDS IN CONVERSANTION
Car battery
battery
Chocolate
Insurance
watches