BRASIL TELECOM SERVICE VISION
description
Transcript of BRASIL TELECOM SERVICE VISION
1ICT – OSA/Parlay Workshop 2006 – Brasil Telecom
2ICT – OSA/Parlay Workshop 2006 – Brasil Telecom
BRASIL TELECOM SERVICE VISION
and OSA/Parlay
March/2006
3ICT – OSA/Parlay Workshop 2006 – Brasil Telecom
Our Footprint
Third largest RBOC-like Company in Brazil
Dominant market position in its concession area (Region II)
9.6 million Lines in Service (LIS)
95% market share for local services
58.7% market share in the interregional LD segment and a 33.8% market share in the international LD segment (quarterly average)
Metropolitan access networks in São Paulo, Rio de Janeiro and Belo Horizonte
Provides bandwidth services through a 2-ring, 22,000 km submarine fiber-optic cable system, connecting Brazil, USA, Venezuela and Bermuda
23% of the Brazilian
population (42 million
inhabitants) and
27% of the country’s GDP
(US$100 billion)
Key Statistics
BRP 12 Months*
Mkt Cap (02/21/06) R$MM 7,326
Gross Revenues R$MM 14,687 EBITDA Margin 33.6%
* 2005 unaudited result.
4ICT – OSA/Parlay Workshop 2006 – Brasil Telecom
Who We Are...
• 10 million clients – fixed-line telephony
• 3.2 million active internet clients – ISP (BrTurbo, iBest, iG)
• more than 2.2 million mobile accesses
• more than 1 million broadband subscribers
• Market value of more than R$ 7 billion
• Revenues in 2005 of R$ 14 billion
• FMCA (Fixed Mobile Convergence Alliance) executive member
5ICT – OSA/Parlay Workshop 2006 – Brasil Telecom
Dominant position in the Market
Increasing leadership
58%
Inter-region33%
International
Success in new segments
95%
Local*
91%
Intra-sector
84%
Intra-region55%
Data*
9%
Mobile
* Q2/2005
6ICT – OSA/Parlay Workshop 2006 – Brasil Telecom
Success in mobile telephony
622
1.345
2.213
4Q04
2Q05
4Q05
(thousand lines)Accesses in Accesses in
ServiceService
ARPU of R$ 27.8 31% of post-paid clients
Note: ARPU: Average revenue per user and SAC: Subscriber acquisition cost
7ICT – OSA/Parlay Workshop 2006 – Brasil Telecom
Challenges in a Convergent World
Voice Cannibalization
Fixed Mobile Substitution
Broadband Commoditization
Trends
Multi Media Services
Fixed-Mobile Convergent Services
Content Services
Reaction
8ICT – OSA/Parlay Workshop 2006 – Brasil Telecom
Marketing drivers
• New business model aim to retain operator’s margin;
• Cost and time reduction for new service suppliers and applications;
• Break barriers for convergent service development;
• Reduce service deployment delays between different markets;
• Increase application developers universe.
9ICT – OSA/Parlay Workshop 2006 – Brasil Telecom
Network evolution
PSTN
STP
STP
SCP
Metro
OSS/BSSService Layer
Control Layer
Transport Layer
Media Layer
Access Layer
Softswitch /MSC Server
Media GatewayMedia Server SNOC
BandwithBroker
TrafficEngineer
LDAPServer
Radius ServerM
M
Application Servers
Service Broker
PROVISIONING
BILLING
RNC
PSTN
STPSTP
STPSTP
SCPSCP
Metro
OSS/BSSService Layer
Control Layer
Transport Layer
Media Layer
Access Layer
Softswitch /MSC Server
Media GatewayMedia Server SNOC
BandwithBroker
TrafficEngineer
LDAPServer
Radius ServerM
M
Application Servers
Service Broker
PROVISIONING
BILLING
RNC
10ICT – OSA/Parlay Workshop 2006 – Brasil Telecom
NGN Deployment
2001 2002 2003 2004 2005 2006
IN Services
NGN Wide Area Centrex
NGN Multi-Media Conference
GSM/GPRS/EDGE Network
Parlay/OSA Gateway
VoIP Service
11ICT – OSA/Parlay Workshop 2006 – Brasil Telecom
Service Layer Vision
PSTN
NGN (IP)
LEX
MGW
SSP
INAP
LEX
POTS
IAD/ADSL
SIP Phones
SMSC
SGSN
GGSN
PLMN
GPRSBackbone
BSS
Internet
GMSC
HLR
CAMEL/INAP
GSM
SIP
Softswitch
Parlay
Application Servers
MAP
MMSC/WAP GW
GW Parlay/ OSA
Web Portal
PSTN
NGN (IP)
LEX
MGW
SSP
INAP
LEX
POTS
IAD/ADSL
SIP Phones
SMSC
SGSN
GGSN
PLMN
GPRSBackbone
BSS
Internet
GMSC
HLR
CAMEL/INAP
GSM
SIP
Softswitch
Parlay
Application Servers
MAP
MMSC/WAP GW
GW Parlay/ OSA
Web Portal
12ICT – OSA/Parlay Workshop 2006 – Brasil Telecom
Service Layer Vision – path to All IP
Parlay
Application Servers
GW Parlay/ OSA
PSTN
IPLEXMGW
SSP
POTS SIP Phones
SMSC
SGSNGGSN
BSS
MSCServer
HSS
GSM/EDGE
MGC
Web Portal
S-CSCF
P-CSCF
I-CSCF
MRF
RAN
WCDMA
MGW
IMSIAD/ADSL
MMSC/WAP GW
LBS(SUPL)
WiFi AP
WiFi SIP Phones
Parlay
Application Servers
GW Parlay/ OSA
PSTN
IPLEXMGW
SSP
POTS SIP Phones
SMSC
SGSNGGSN
BSS
MSCServer
HSS
GSM/EDGE
MGC
Web Portal
S-CSCF
P-CSCF
I-CSCF
MRF
RAN
WCDMA
MGW
IMSIAD/ADSL
MMSC/WAP GW
LBS(SUPL)
WiFi AP
WiFi SIP Phones
13ICT – OSA/Parlay Workshop 2006 – Brasil Telecom
OSA/Parlay SCFs in BrT
• MPCC/UI CAMEL
• MPCC/UI INAP-CS1(+)
• MPCC/UI SIP (planned for 2006)
• HOSA UI (SMS and MMS Messaging)
• User Status
• User Location (planned for 2006)
14ICT – OSA/Parlay Workshop 2006 – Brasil Telecom
Lessons learned
• Service Development and Deployment
• Convergent Services Operational Model
• Network Integration and Vendor Partnership
• Vendor’s implementation maturity
• Business Model
15ICT – OSA/Parlay Workshop 2006 – Brasil Telecom
Thank You!
[email protected]: +556134158434Mobile: +556184018034
Sebastiao Boanerges RibeiroNetwork Architecture