BRANIFF THE NEW JOURNEY
98
001 BRANIFF THE NEW JOURNEY
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Transcript of BRANIFF THE NEW JOURNEY
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JOURNEY
1. traveling from one place to another, usually taking a rather long time.
2. a distance, course, or area traveled or suitable for traveling.
3. a period of travel.
4. passage or progress from one stage to another.
5. to make a journey; travel.
/ noun /
/ verb /
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IF WE DEFINE A PERIOD OF TRAVEL AS A JOURNEY...
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...AND LIFE IS A LONG PERIOD OF TIME...
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WHY DON’T WE MAKE OUR LIVES BECOME AN EXCITING JOURNEY?
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CONTENTS
THE BEGINNING OF THE JOURNEY
BRABIFF IN BRIEF
LOVE YOUR LIFE
PAST AND FUTURE
THE NEW START
ANALYSIS
THE NEW IDENTITY
NEW LOGO
DO THIS
DON’T DO
NEW LOOK
KEEP IN TOUCH
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ELEVATE YOUR LIFE
ACTIVELY LIFE
3 STEPS TO ELEVATE
EMBRACE THE LIFE
MIND
BODY
LIFE
BEYOND
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THE BEGINNING OF THE JOURNEY
1BRABIFF IN BRIEF
LOVE YOUR LIFE
PAST AND FUTURE
THE NEW START
ANALYSIS
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BRANIFF IN BRIEF
Originally incorporated June 20, 1928, Paul R. Braniff, Inc.
represented a vision for the future of successful financier and
his barnstorming brother, Thomas E. Braniff. From its original
route between Tulsa and Oklahoma City, Braniff Airways
expanded to include Wichita Falls, Kansas City, St. Louis, and
Chicago in the early Thirties. The company’s stability was
insured when it secured the air mail route between Dallas and
Chicago in 1934.
Acquiring Long and Harman Airlines in 1935, and subsequent
route expansion south through Texas to Brownsville, Braniff
Airways advertised routes from “The Great Lakes to the Gulf.”
The introduction of 14-passenger DC-2 airplanes in 1937
necessitated the introduction of flight attendants.
DC-3s ushered in a new age of aviation technology in the late
Thirties, and Braniff, “the B-line,” responded. Now equipped
with heated and soundproofed cabins, power brakes, and
constant speed propellers, air travel took on new luxury and
comfort.
Braniff focused its attention on the war effort during the
early Forties. Facilities at Dallas Love Field and throughout
the country became training sites for pilots and mechanics.
Like most airlines, Braniff dedicated a portion of its service
fleet to carrying military cargo and personnel. Following the
war, Braniff leapt forward, expanding operations to South
America. Their international El Conquistador service required
constructing airports, terminals, and navigational beacons
throughout the continent. The 1950s saw further domestic
THE BEGINNING OF THE JOURNEY
OUR STORY THEN AND NOW
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route expansion through merger with Mid-Continent
Airlines. Braniff entered the jet age in 1959 introducing
Electra Prop jets and then the Boeing 707-227. They
introduced the British BAC-111 jets in 1965.
Following thirty-seven years of steady conservative growth,
Braniff surprised the aviation industry by redefining the
rules. Fulfilling the vision of the company’s new president,
Harding L. Lawrence, Braniff International Airways
completely re-invented itself. The “plain plane” became a
thing of the past in 1965 as Braniff tapped into the talents
of internationally renowned designers, Alexander Girard
and Emilio Pucci. With a bold and colorful new image, BI
logo, and completion of acquisition of Pan America- Grace
Airways (Panagra), Braniff entered a period of continued
growth and high visibility. Service to Hawaii and the South
Pacific began in 1969. Interchange service to Alaska in 1974.
European routes were added in 1979.
Years of accumulated corporate debt coupled with
deregulation of the aviation industry, economic recession,
and market over-expansion spelled Braniff ’s doom in the
Eighties. The company of “Flying Colors” filed Chapter 11
bankruptcy on June 1, 1982.
From early days as a short-haul regional carrier to membership among the world’s top twenty international airlines, Dallas-based Braniff International Airways made its mark in the world of aviation. Braniff revolutionized the concept of how an airline should look and operate, and in the process created an industry legend.
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1928 1936 1952
Paul R. Braniff, Inc. started services from Oklahoma city with three round-trip flights daily, Monday thru Friday in 1928.
On August 16, 1952, Braniff acquired Mid-Continent Airlines and its fleet of Convair 240’s. Also Braniff acquired some L-188 “Lodestars.” Braniff acquired Minneapolis/St. Paul, Sioux Falls, Sioux City, Omaha, Des Moines, St. Louis, Shreveport, and New Orleans in the merger.
Tom Braniff ’s brother Paul had left the company. Tom Braniff was now fully in charge of the airline..
THE BEGINNING OF THE JOURNEY
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1965 1982 NOW
Noted New Mexico architect and graphic designer, Alexander Girard, was hired by Jack Tinker to redesign “every aspect” of Braniff. He created the idea to use bright color schemes and ethnic art for Braniff. This was officially called “The End Of The Plain Plane,” and was applied to aircraft, lounges, ticket counters, ground equipment and everything else the “flying public” would view.
Braniff shut its doors on May 12th, the result is shock for the aviation industry, passengers and the 10,695 employees of Braniff. All planes were recalled to D/FW, leaving an unreal scene at D/FW Terminal 2W.
With the strategy refined, we introduce the whole new Braniff .
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THE BRANIFF LEGACY
May 12th 1982, the worlds most colorful airline ‘Braniff
International Airways’ ceased operations. 30 years ago, the
skies were definitely a more colorful place. Long gone the
days of the humdrum, Braniff took the aviation experience
to a whole new level, with space helmets for cabin crew,
bold planes, partnerships with artisans, innovative ideas for
their fleet which are now commonplace within commercial
aviation but back then were shockingly futuristic. They were
an airline with a vision for the future, very much a ‘Star
Trek’ of aviation.
Many airlines since have looked back at Braniff and tried
to emulate the emotion the airline created within their
own brand, perhaps the most successful since is Virgin,
however they still haven’t ever taken such risks and pushed
boundaries as much as Braniff had in their time.
Braniff partnered with Emilio Pucci to create their uniforms
and partnered with artist Alexander Calder to redesign
their planes, each one was unique and the uniforms were
highly futuristic in feeling compared to the competition. The
colorful palette was created to emulate the culture of the
destinations the airline flew too, trying to create the idea of
starting your holiday once you boarded the plane.
Still, 3 decades on, the airline continues to bring smiles to
peoples faces and isn’t really ever missed with anything
apart from real admiration for what the airline stood for.
With the 5 second trailers after every episode of South Park,
or cameos in The Simpsons, it’s fair to say, even in modern
day culture, Braniff won’t ever really die in our thoughts.
THE BEGINNING OF THE JOURNEY
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THE BEGINNING OF THE JOURNEY
LOVE YOUR LIFE REBRANDING OBJECTIVE
Braniff International Airways is not only a airline, It is the
spirit of extends the customers’ lifestyle from their home to
wherever they are. 30 years ago, the skies were definitely
a more colorful place. Long gone the days of the humdrum,
Braniff took the aviation experience to a whole new level,
with space helmets for cabin crew, bold planes, partnerships
with artisans, innovative ideas for their fleet which are now
commonplace within commercial aviation but back then
were shockingly futuristic. They were an airline with a vision
for the future, very much a ‘Star Trek’ of aviation.
Although on May 12th, 1982, the worlds most colorful airline
‘Braniff International Airways’ ceased operations, it still
worth to bring the Braniff spirit back. The key objectives in
this rebranding project are to create a new brand identity
that clearly communicates the value of Braniff, bring new
types of customer, and extend the range of Braniff ’s services
and products.
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LIFE IS A JOURNEY. IT IS NOT JUST GETTING THERE, IT IS ABOUT ENJOYING YOUR EXPERIENCE ALONG THE WAY.
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PAST AND FUTURE A SHIFT IN THE JOURNEY
THE BEGINNING OF THE JOURNEY
PAST
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FUTURE
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THE BEGINNING OF THE JOURNEY
THE NEW START OUR NEW MISSION
EMBRACE THE JOURNEYBRANIFF BRAND SOUL
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BRANIFF BRINGS EXCITEMENT TO YOUR LIFE JOURNEY AND HELPS YOUR DEVELOP NEW GOALS.
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HOW WE CHANGE FROM VIRTUAL TO REALITY
THE BEGINNING OF THE JOURNEY
The old Braniff focused on the businessman. In 70s, the
plane travel was more for business purpose. The high price
also made the aviation is not really for everyone. These two
reasons made braniff set its target audience on businessman,
and the brand image of Braniff was formal and business
feeling. At the same time, the audience of old Braniff was
passively because they mostly tend to accept Braniff ’s fixed
service, and it was the situation that lack of customize, Both
the formal and passively characters should be changed.
Now we should have a whole new brand image for new
Braniff. The new Braniff ’s new goal is about enjoying daily
life, and services for more types of people. Now we will
extends our customers’ life style to wherever they are. It
means Braniff will be more friendly and actively. We will
be more friend because Braniff cares your life, we likes
you friend in you life, when you need help, we will be
there; We will be more actively because now we encourage
people leave their home and go outside, the outside world
is the place will life shows its colors. With these two new
characters, Braniff will have a new start.
FRIENDLY
PAS
SIVELY
FORMAL
AC
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LY
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NEWBRANIFF
UNCRATE
LOUIS VUITTON
A&F
BOLD ITALIC
OLDBRANIFF
NIKE
KICKSTARTER
AVIS
HERTZ
W HOTEL
GALLIVANT
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THE BEGINNING OF THE JOURNEY
WHO WE WANT
Everybody has their own life goal and ways to enjoy
life, but there are certain types of people have more
motivation and desire to shift their life to a new level.
There are the types of people we want. We want the
people who is enjoy their life with passion, excitement,
and want to be a extroverted and uncommon person.
Those are the people we want to join the Braniff family
– someone who desire excitement to shift their life to
a new level.
WE DO CATER A CERTAIN TYPE OF PEOPLE—SOMEONE WHO DESIRE EXCITEMENT TO SHIFT THEIR LIFE TO A NEW LEVEL. 033
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YACTIVELY FRASHMEN
Timmy is a college student. He was born in a mid-class
family. He cares about his lifestyle. Designed products is his
favorite choice. He curious on almost everything. After the
school, he uses lots of time in music and movie. He constants
learning new knowledge.
TIMMY
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YDREAMER
Jackson is a freelance designer. His job makes him move
home frequently. He likes travel because he thinks travel
will gives him lots of experience. Every time he returns
from the travel, he will share his travel experience with his
friends. He put faith on a fair society. He says he is a easy-
going person.
JACKSON
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YPROACTIVE GUY
Steven is a producer of film studio. Stay sharp, think smart
is his motto. As a member of creatively industry, he need
lots of inspiration. He believes the daily life is the best
source of inspiration, so he will try as much new things as
he can. In his mind, life is a adventure, work hard, makes life
meaningful.
STEVEN
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YSELF-DETERMINATION LADY
Jane, likes most young ladies, is a fashionista. She is
following the latest trends. She is also a brand follower,
she will pay more for her favorite brands. Beside fashion,
she also like every moment in her life. She has strong
personality. Don’t judge she by her interesting on fashion,
she works hard for a better life.
JANE
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YINSIGHTFUL BUSINESSMAN
George Is a successful businessman. He like collect quality
stuff from all over the world. He has his own opinion and it
is difficult to change his decision, but he always make the
right decision. One of his habit is try new restaurant and new
type of food. He don’t care about the price, enjoy the mood is
much more important.
GEORGE
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YTHE SUCCESSOR
William used to be a CEO. After he got great success in his
career, he decided to exit the business world and start his
new life. He says he put too much time on his career, that
made him ignored his family and his childhood dream. Now
he want to bring them back to his life. “Never forget the
meaning of life.”, He said.
WILLIAM
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THE NEW IDENTITY
2NEW LOGO
DO THIS
DON’T DO
NEW LOOK
KEEP IN TOUCH
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NEW LOGO THE NEW BRANIFF
The new logo was designed with 2 ideas: route and
destination. The trace of route constructs the letter B,
and the arrow show the direction of destination. The
new Braniff is a company makes people enjoy their life
journey, and helps them to develop their new life goal.
The idea of route refers the concept of journey, and the
idea of destination refers the concept of goal. The whole
design refers Braniff ’s new mission.
THE NEW IDENTITY
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MARK STRUCTURE
CLEAR SPACE
The space around the logo is as important as the logo itself.
Never encroach upon the space allotted the logo. The
measurements show below is the minimum requirement.
The logo feels more important when more space is allotted.
To better represent the Braniff brand, leave as mush space
as it is allowed.
STRUCTURE
The mark is designed with the idea of journey and
destination. The mark demonstrates the soul of Braniff.
The path of mark refers the idea of journey, and the arrow
refers the idea of destination. Braniff is not only care
about your destination but also the process that how do
you get there.
THE NEW IDENTITY
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ALTERNATE MARKS
Beside the full logo, there are different alternate marks can
be used in different situation. It is impossible to use the full
logo in any situation, so you have to choose the best solution
for different purpose. On the right page we show three
alternate of our new mark. There are icon only, monogram
and black&white.
Icon can be used when simplicity is needed. For example the
product logo or simple brand solution. Monogram is intended
to be used when no enough height to place the entire logo.
When we need to put logo on a deep color background, the
black&white will be the only choice.
DO THIS
THE NEW IDENTITY
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ICON
MONOGRAM
B&W
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The full logo was combined by mark and monogram,
and will be used in different kinds of possibilities. That
means the mark might be use in many uncorrected
combinations. Although the mistake will be happen in
many situation, please remember the basic rule–make
the logo stand out and don’t change it.
Below are examples of misuse of our identity. Never
make these mistakes. The identity is the visual represent
of Braniff brand, the misuse of our brand identity will
jeopardize our image.
DON’T DO IDENTITY MISUSE
THE NEW IDENTITY
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NEVER ALTER PROPORTIONS
NEVER USE INAPPROPRIATE COLOR AND SHADOW
NEVER USE COLOR ON MONOGRAM
NEVER USE COLOR MARK WITH PATTERN OR IMAGE
NEVER REARRANGE PIECES
NEVER TRANSFORM IDENTITY
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NEW LOOK COLOR PALETTE
Color shows our spirit and promotes brand recognition.
Our powerful corporate colors, fire, sun, gold and carbon
reinforce the stature of our company. These colors are
full of energy and motivation, they refer the Braniff key
values–actively, exciting, dullness, enjoyment, extroverted
and uncommon. The secondary is sky, grass and cloud.
The concept of secondary color comes from the nature.
The new Braniff encourages people to go outside to feel the
excitement of life, these colors are inspired from the basic
elements of nature.
THE NEW IDENTITY
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SUN
GRASS
GOLD
CLOUD
CARBONFIRE
SKY
CMYK
CMYK
RGB
RGB
COATED
UNCOATED
MATTE
COATED
UNCOATED
MATTE
C
M
Y
K
C
M
Y
K
R
G
B
R
G
B
R
G
B
R
G
B
R
G
B
R
G
B
R
G
B
C
M
Y
K
C
M
Y
K
C
M
Y
K
C
M
Y
K
C
M
Y
K
000
100
100
010
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005
000
000
215
025
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160
210
240
200 C
200 U
200 M
2905 C
2905 U
2905 M
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210
000
240
240
230
065
064
066
109 C
109 U
109 M
WARM GRAY 1 C
WARM GRAY 1 U
WARM GRAY 1 M
425 C
425 U
425 M
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215
225
090
151 C
151 U
151 M
389 C
389 U
389 M
000
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000
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PRIMARY
SECONDARY
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PRIMARY – DIN PRO
We selected DIN Pro as our primary typeface for its beauty
of simplify and feeling of standard. We use both bold and
light weight. The bold weight will be use in high level copy
including title,headers and pull quotes. The light weight type
will be used on secondary level texts like subtitle.
SECONDARY – ST MARIE
We selected St Marie as a secondary typeface. We choose
St Marie because it combines both curvy and straight stroke
in one typeface, and it feels friendly and full of energy. It
refers the idea of daily life. This beautiful slab serif typeface
will be used on body copy only.
TYPOGRAPHY
THE NEW IDENTITY
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A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) - + : ” < > ?
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) - + : ” < > ?
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) - + : ” < > ?
DIN PRO BOLD
DIN PRO LIGHT
ST MARIE
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The main graphic element of new Braniff is the
parallelogram shape. The shape comes from the idea of
route, which was used on mark design. The angle of the
line follows the angle which was used in the mark design.
Because the new braniff cares your daily life, and the
parallelogram shape can be referred to our life trace, we
decide to use it as our main graphic element.
The image style will be warm saturated color with film
gains. When focus on smaller or specific object, use shallow
depth of field on photography. The image style is in order
to create the atmosphere of life. The image will always use
wide angel to contain more contents. The reason to use wider
angle is because it is similar to the feeling of human eye. The
photos will make people think about the scene of daily life,
the subject that the new Braniff focus on.
GRAPHICS& IMAGES
THE NEW IDENTITY
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CEOHOWARD PUTNAM
1936 HARBOR AVENUE SEATTLE, WA 98105
P. 206 457 6485
WWW.BRANIFFJOURNEY.COM
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KEEP IN TOUCH STATIONERY SYSTEM
THE NEW IDENTITY
May 19, 2012MR. Timothy C. Volker2576 Parrish AvenueKerrville, TX 78028
Dear MR. Timothy C. Volker,What an amazing year this has been at Braniff. After 30 years, the Braniff is back. We are working hard to rebuild the Braniff with our passion. Let me introduce the new Braniff. Although the new Braniff is not in the aviation indus-try anymore, we still keep the Braniff spirit in this new company. The old Braniff focused on the businessman. In 70s, the plane travel was more for business purpose. The high price also made the aviation is not really for everyone. These two reasons make braniff set its target audience on businessman, and the brand image of Braniff is formal and business feeling. At the same time, the audience of old Braniff is passively because they mostly tend to accept Braniff’s fixed service, and it is the situation that lack of customize, Both the formal and passively characters should be changed. Now we should have a whole new brand image for new Braniff. The new Braniff’s new goal is about enjoying daily life, and services for more types of people. It means Braniff should be more friendly and actively. With these two new characters, Braniff will have a new start.
Your Sincerely,John J. Getek
BRANIFF
1936 HARBOR AVENUE SEATTLE, WA 98105
P. 206 457 6485
WWW.BRANIFFJOURNEY.COM
BRANIFF 1936 HARBOR AVENUE SEATTLE, WA 98105
MR. Timothy C. Volker2576 Parrish AvenueKerrville, TX 78028
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ELEVATE YOUR LIFE
3ACTIVELY LIFE
3 STEPS TO SHIFT
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Braniff Airways used to be a pioneer in the aviation industry.
Besides takes passenger from point-A to point-B, Braniff brings
excitement and pleasure into the ordinary trip. Braniff means
embrace the journey before arrive destination. This is the core
value of the old Braniff.
These days, trip, or we can call it journey, has more meaning
than before. It is not about getting there. It is about experience
the world around us; it is about seem each other; it is about lost
your way and find a new favorite place. Because life should be
enjoyed, we decide to bring Braniff brand back and extend it is
service to a whole new area.
Now the new Braniff has opportunity to enrich your life
journey. We didn’t sell you a pleasure trip on the flight any
more. Instead we build an one-step shop to help you prepare
your next adventure. We provide our unique service to help
improve your life experience to elevate your life. With Braniff,
you always ready to go.
SHIFT THE LIFE
ACTIVELY LIFE PREPARE YOUR NEXT ADVENTURE WITH NEW BRANIFF
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WE BUILD A ONE-STEP SHOP TO HELP YOU PREPARE YOUR NEXT ADVENTURE. WITH BRANIFF, YOU ARE ALWAYS READY TO GO.
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EDUCATION CHANNEL
STRESS MANAGEMENT CLASS
VOLUNTEER PROGRAM
HEALTH INSURANCE
SPA & WELLNESS CENTER
FITNESS CLUB
OUTDOOR CAMPS
SKY DIVING
SPORT APPAREL AND ACCESSORIES
HEALTHY INSURANCE
NUTRITION SUPPLEMENT
BRANIFF HEALTH INSTITUTE
SCHOOL
WORK
RETIREE
BRANIFF SPORTS TEAM
MIND BODY
3 STEPS TO ELEVATE BRAND FUTURE BREAKDOWN
SHIFT THE LIFE
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LIFELIFE SHIFTBEYOND
RESTAURANT
HOTEL CHAIN
TRAVEL AGENCY
CAREER PLANNING
PROPERTY MANAGEMENT
INTERIOR DESIGN FIRM
PERSONALLY-CURATED TRIP
RESTAURANT
HOTEL CHAIN
TRAVEL AGENCY
CAREER PLANNING
PROPERTY MANAGEMENT
INTERIOR DESIGN FIRM
PERSONALLY-CURATED TRIP
EXCLUSIVE CLUB
PRIVATE TRANSPORTATION
PERSONAL ASSISTANT
EXCLUSIVE CLUB
PRIVATE TRANSPORTATION
PERSONAL ASSISTANT
BRANIFF SERVICES CHAIN BRANIFF SUMMIT CLUB 063
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EMBRACE THE LIFE
4MIND – BRANIFF HEALTH INSTITUTE
BODY – BRANIFF SPORTS TEAM
LIFE – BRANIFF SERVICES CHAIN
BEYOND - BRANIFF SUMMIT CLUB
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ARE YOU READY TO SHIFT YOUR LIFE? IF THE ANSWER IS YES, WELCOME TO THE NEW BRANIFF.
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BRANIFF HEALTH INSTITUTE
Mental well being is the most fundamental requirement
of enjoying life. We know how important mental wellness
is, so we introduce the Braniff Health Institute. This
institute focus on your health, especially the mental
health. We offer different classes and programs to help
you improve your inner confidence, and also your life
style. In Braniff Health Institute, we believe the power of
mind is the base of your success life.
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MENTAL WELL BEING IS THE MOST FUNDAMENTAL REQUIREMENT OF ENJOYING LIFE.
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You don’t need a clinician to tell you that stress is no fun,
but did you know that even a mild stress-induced mood
disorder like sub-clinical depression can ravage your life?
In Braniff stress management class, we help you get rid of
your stress to enjoy every moment of your life.
STRESS MANAGEMENT CLASS
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Y Helping someone in need is the core value of our volunteer
program. In our volunteer program, we encourage you to
join our group to help your local community. Help people is
not only a simply pleasure to brighten your life, it also keep
you in touch with people and the society,
VOLUNTEER PROGRAM
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BRANIFF SPORTS TEAM
Braniff Sports Team is a very exciting department in
our company. The mission of Braniff Sports Team is
help you keep your body in its best stat. We are not only
a simple fitness center, we offer the full-range service
which covers both hardware and software. Our hardware
includes the retail fitness center and sports apparel.
Besides the products, we have the services like health
insurance and nutrition supplement to keep your body
health. Between the product and services, we have our
special outdoor campus. You can’t enjoy your life without
a health body. Come to join the Braniff Sports Team.
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KEEP YOUR BODY IN ITS BEST STAT. BE READY FOR YOUR NEW LIFE.
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Outdoor campus is a good way to train yourself and get
in touch with nature. The more important thing is you are
in a social environment, so you can talk to people, share
stories, and inspire yourself.
OUTDOOR CAMPS
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not suit the sport environment. Now you can choose Braniff
sport apparel and accessories to meet your needs. We not
only offer you a wide range of sport apparel, we also offer
your a confidence to face new challenges. It is not only gears,
it is a attitude to face your life journey.
SPORTS APPAREL AND ACCESSORIES
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BRANIFF SERVICES CHAIN
When both your mind and body are ready, we can start
the new life. When you live in the really life, you will have
to face a lot of challenges, and you will also have a lot of
needs. We know what you want, so we introduce the Braniff
Services Chain. This service covers three basic need–food,
housing and trip. Wherever you are, you need the support
for these three objects. We know you needs, so we carefully
select our service items. We believe you will more enjoy
your life with Braniff Services Chain.
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WHEN BOTH YOUR MIND AND BODY ARE READY, WE CAN START THE NEW LIFE.
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Home is always your support. It is not only the place to
relax yourself, it can be a place to enjoy with your friends.
We offer four different floor plans so you can find the
best one which suits you, and we always have the perfect
location for you. All apartments come fully furnished and
superbly decorated.
CONCIERGE SERVICE
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In Braniff restaurant chain, we choose best food from
over the world. It is not only service you food, we service
a place to share your enjoyment of life with the people
you care about.
RESTAURANT
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of your journey, it will be very personal. Braniff know
everyone’s trip is different, so we choose the best and the
most suitable trip for you. With us, you can always find the
most exciting trip and write it on your journey.
PERSONALLY -CURATED TRIP
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BRANIFF SUMMIT CLUB
Introduce the summit of our brand–Braniff Summit Club.
This is a member only service which services our elite
customers. This club is a combination of our whole service
and products, but with limitless and highly personal
experience. In Braniff Summit Club, you can personalize
our services to meet your personal needs.
The Braniff Summit Club is not only a private club, it is
a symbol of highly success life. It is the symbol that can
encourage you to achieve your life to a higher level.
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WE KNOW YOU ALREADY HAVE ENJOYED YOUR LIFE, BUT WE WANT TO SHIFT IT TO A NEW LEVEL.
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This exclusive club is for Braniff members only. This is
a highly customized club. Everything in this club can be
customize to meet our member’s specific need. This club
will be the best place to share with your best friends, or
relax yourself.
EXCLUSIVE CLUB
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really means something. Braniff will support you a exclusive
private service to offer you the most satisfy. This exclusive
service includes personal assistant, private car service
and private jet service. All these services will meet all your
specific needs. Fast and efficiency is our promise.
PRIVATE ASSISTANT AND TRANSPORTATION
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WE HOPE BRANIFF WILL HELP YOU FIND YOUR NEW DESTINATION AND THE NEW YOU.
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EMBRACE THE JOURNEY.
WRITTEN AND DESIGNED BY ZIJIAN KEN LI
ACADEMY OF ART UNIVERSITY 2012
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BRANIFF THE NEW JOURNEY
SHIFTYOURLIFEWITH.US
