Brandwatch Signals Webinar: Always in the Know

Signals/ Always in the know

Brandwatch | [email protected]

© 2015 Brandwatch | brandwatch.com 2

About Brandwatch/

Powerful enterprise social listening and analysis

AnalyticsFor analyzing and manipulating

online conversation data to gain

meaningful insights; all managed

via our powerful web Dashboard.

ViziaFor dramatically visualizing

that data in a beautiful way

and embedding it across large

enterprises.


Agenda/

• Intro

• Vision

• The problem

• Introducing Signals

• Uses

• Q&A


Thanks for coming/

Please get involved!

• Ask questions in the GTW session chat

• Tweet about our discussion:

@brandwatch & @bbhlondon using #brandwatchtips

This presentation and a recording of the webinar will be emailed to you in the next few days


Glenn White, VPE Product Strategy,

Brandwatch

Saskia Jones, Digital Analyst, BBH

Our Speakers/

our vision


the problem



• How can I know what’s happening now?

• How can I know before everyone else?

• How can I predict the unpredictable?

The problem/

VIDEO TO BE

ADDED HERE


Signals



Signals/ Always in the know

Know what’s happening, before anyone else.

Signals tells you, automatically and in real time, about emerging

crises and trends, as soon as they start.

“The first 120 minutes of a crisis can determine the public’s

perception of an organization” – Weber Shandwick

the journey



The journey/ Signals prototype 1


The journey/ Prototype 2

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Signals/ Straight to your inbox


Signals/ Open in dashboard for exploration


Signals/ Takes just seconds to set up


Signals/ Use cases

You don’t know what you don’t know. And by the time you do, it’s often too late.

PR, crisis and reputation management

• Discover and act on customer service issues and security threats before they escalate into crises

• Get early warnings on potentially harmful or positive stories before they gain momentum

• Be aware and take action on events and stories in new or unexpected locations or from influential

authors

Community management and content

• Stay one step ahead with alerts for competitor or industry stories, the moment they break

• Discover new trends, stories and hashtags that present opportunities to broaden reach

Security and threat management

• Early warnings of threats or attacks against staff or physical locations

• Allows early preparation of statements and response in case of security event

BBH


Influential tweets, gaining traction:

Early warning of sentiment shifts:

Crisis Management:

the future &

feedback


brandwatch.com/signals

Q&A


Brandwatch Signals Webinar: Always in the Know

Social Media

Transcript of Brandwatch Signals Webinar: Always in the Know